Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Ethique Beauty Purple Solid Shampoo Bar
In stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
Ethique Beauty's Purple Shampoo reduces brassiness and boosts brightness in blonde and grey hair. Beetroot, babassu oil, and betaine restore radiance and hydrate.
Benefits
- Purple powerhouse for blondes and silver stunners
- Banishes brassiness and boosts brilliance
- Hydrates and restores radiance while toning
- Safe for color-treated hair
- One shampoo and conditioner duo equals 8 liquid bottles
Key Ingredients
- Babassu Oil: Nourishes and softens
- Betaine: Moisturizes and protects color-treated hair
- Beetroot Powder: Natural purple pigment to neutralize brassiness
Research Results
- Up to 10x more concentrated active ingredients*
- *vs. typical liquid shampoo
Item 2634797
Easy as 1-2-3: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.
Pre-caution: External use only. Avoid contact with eyes.
Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Mica, Theobroma Cacao (Cocoa) Seed Butter, Coconut Acid, Orbignya Oleifera (Babassu) Seed Oil, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Lactic Acid, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum)¹, Benzyl Alcohol, Sodium Chloride, Dehydroacetic Acid, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beet) Root Powder, Linalool², Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491). ¹Natural fragrance. ²Component of essential oils and fragrance.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is this safe for Medium Ash Blonde colored hair? I touch up my color every 7-8 weeks
- Asked by Nettiegrl
- Official Answer By Ethique Beauty - Brand EngageHello! Yes, all Ethique shampoos are safe for color treated hair. No need to worry about stripping any color.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 2Straight Hair
- 1Wavy Hair
Most Helpful Positive Review
Awesome!
I had been on the search for a purple bar shampoo/conditioner for at least a year before I found Ethique's! A local green grocer I shop at began to carry other Ethique products (shout out to the amazing Botanica deodorant!), and after trying a few, I decided to check out the website. I am SO impress...
Most Helpful Critical Review
Spend Your $ Elsewhere
Pros: - This bar definitely tones if you're blonde I received compliments from my hair looking brighter/lighter after months of not getting it done due to the pandemic. - It smells nice, not too strong if that's not your thing Cons: - I have been using shampoo bars for about 2 years so I kno...
195 results
I wanted to love it but...
Reviewed at

I am a bit OCD in that my bathrooms and kitchen must be clean and tidy without residue/stains. Simply put this bar left a mess! I could have overlooked that with a suitable container but.. I tried it no less than 3 full washings. Maybe I am spoiled by the healing Kiwi bar, however this bar did not lather well at all. It dribbled a purple stream all over the place, left purple marks on the towels which I was able to remove with some immediate scrubbing. My hair did not feel clean at rinse. I was disappointed as I have embraced my natural hair color-however I did use a mini so the cost didn't break the bank still I really wanted to love it and did not at all. Photos taken just trying to get a lather at the sink unsuccessfully.
Perfect
Reviewed at

This Tone it down set works perfectly for my husbands gray hair!
Amazing!
Reviewed at

I have tried many purple shampoos for my (naturally) white hair. This is the first one that hasn't turned my hair purple! I get tons of compliments on my hair's color: even from random people on the street! It lathers well and one bar lasts me almost a year with using it 2-3 times a week.
Purple bar
Reviewed at

I really like this bar. It lathers well and doesn't give my grey hair a purple tint. It does keep it from looking brassy
Good but harder to lather
Reviewed at

My hair feels clean and I do see a difference in brassiness. However it's a bit hard to lather. I'll switch back to St Clemens