Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Earn points on this purchase.
Summary
Prime Prometics PrimeEyes Eye Brightener delivers the look of 8 hours of beauty sleep in one ultra-creamy swipe, instantly lifting and brightening tired, hooded eyes. Cream-to-powder, primer-powered formula is buildable, crease-proof, water-resistant, and wears beautifully for 12+ hours.
Benefits
- Instant Eye-Lift Effect – Brightens and enhances the appearance of lifted, more awake-looking eyes.
- Creamy, Tug-Free Application – Glides smoothly across delicate lids without pulling or skipping.
- Made for Hooded & Mature Eyes – Won’t settle into creases or emphasize texture and fine lines.
- Long-Wearing & Water-Resistant – Stays in place for up to 8 hours without smudging or fading.
- Shimmer & Matte Finishes – Available in versatile custom-mixed shades for natural or dimensional looks.
- Buildable, Blendable Color – Easily layers from soft daytime definition to more dramatic intensity.
- Quick & Beginner-Friendly – Easy stick format makes application simple, fast, and mistake-proof.
Key Ingredients
- Jojoba Oil: Nourishes the delicate eye area while maintaining softness and smooth application.
- Cream-to-Powder Technology: Delivers smooth glide with long-lasting crease-resistant wear.
- Light-Reflecting Pigments: Add brightness and radiance to tired-looking eyes.
- Primer-Infused Formula: Enhances color longevity while minimizing smudging and migration.
- Skin-Comforting Ingredients: Maintain lightweight wear without dryness, heaviness, or irritation.
Item 77014051
For Best Results:
- Apply directly onto eyelids, inner corners, or along the brow bone.
- Blend with fingertips or a brush immediately after application.
- Layer additional color to build intensity as desired.
- Use lighter shades to brighten and lift the look of the eyes.
- Apply deeper shades to define the crease or outer corners for added dimension.
- Finish with PrimeLash Mascara for a complete eye look.
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Dimethicone, Synthetic Wax, Mica, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Titanium Dioxide, CI 77492, Simmondsia Chinensis (Jojoba) Seed Oil, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
FINALLY, eye makeup for mature skin!
I cannot tell you how many products I have gone through for my eyes, and every one of them has been a disappointment....UNTIL NOW! The eye shadow does exactly what it says, goes on like butter, does not make my eyelids look crepey and gives just enough depth without looking made up...I went with Tof...
Most Helpful Critical Review
Be careful ordering Item never showed up
This purchase does not appear to process the same as other purchases on the Ulta Website. I ordered and after 10 days it never showed up. I was provided a tracking number that went to an outside website and the label only showed created. Never went any further than that. I was charged for the produc...
93 results
Brighten shadows and Lip stain
Verified Buyer
Reviewed at

I purchased two eye shadows and I love them so much I purchased two more. They go on so smooth and really make my hooded eyes look really good. I will be purchasing more of your products.
Love using this product
Verified Buyer
Reviewed at

Goes on nice and smooth just the rights amount of brightness-I love using all Prime products
Easy to apply and lasts a long time
Verified Buyer
Reviewed at

A good brightener that lasts and does not irritate my sensitive skin!
Fantastic colour
Verified Buyer
Reviewed at

Glides on. Great colour
Eye Brightener
Verified Buyer
Reviewed at

It does make a difference to my eyes, I am really happy with the results!