Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Dewy without the greasy feel
- 1Makeup needing to last for a long time
Describe Yourself
- 1Pale Skin, Dark Hair, Early 30s
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
3557 results
It's OK if you like a sticky, grippy primer
I don't love this product, but that doesn't mean it's not good. I prefer a silicone finish which I didn't know until I tried a grippy primer. It's got that tacky base but it dries rather quickly and doesn't interfere with your foundation's finish, if that makes sense. So yes, I'd recommend it if someone was looking for an affordable grip primer but for someone who prefers a different texture I'd say pass.
mixed results
[I received this product in exchange for my honest review] When this says power grip is really mean power grip! It applies tacky but loosens up as it sits on your skin. I didn't have to use much to cover my face and I like the squeeze tube. I used it under the e.l.f soft glam satin foundation and it looked so bad! It sunk into my pores and looked patchy. I didn't have this issue when I wore it with a heavier foundation so I have mixed feelings about it. Even when I used a matte foundation I noticed it gave a glowy finish, which I don't hate but if you have oily skin you might want to skip it
great primer for combo skin
great primer! i have combo-dry skin so i get oily in my t zone after a long day of wearing makeup so this primer really helped with preventing that oil buildup throughout the day. it helps the makeup last all day as well with a smooth finish. not super mattifying so still works for dry skin as well. i will say the primer is pretty thick though but easy to smooth out over the skin
Sleek
Smooth, creamy texture. Nice coverage, and it seems to have a good finish even after drying. Im not a fan of how matte it makes my skin look. Love the packaging, though, and not much of a scent.
Elf primer
Elf primer did not glide on like my used Loreal primer. It was like dry mud. I'll spend the extra dollar or two and get Loreal.