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Highlights
Summary
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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Reviews
Review Snapshot
by PowerReviews
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Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
5830 results
Good product!
[I received this product in exchange for my honest review] I like that more about this primer is that provides hydration without making my skin feels greasy. This gives it a more natural look instead of dry or cakey after several hours.

I would absolutely buy this product again
I'm obsessed with the e.l.f. Power Grip Primer! It's super easy to apply and gives amazing coverage. My makeup stays put all day without looking cakey or dry, which is a lifesaver for my dry skin. Plus, it leaves my skin feeling moisturized and smells incredible!

I'll buy this product like 10,000 times
[I received this product in exchange for my honest review] Oh my gosh these puppies complementing each other like bread and butter packaging is awesome it dries great and it smells amazing the texture is also a very smooth while it dispense is pretty easily.
AMAZING product
[I received this product in exchange for my honest review] this primer is so tacky! I love the applicator, I love that it just pumps out so that I feel like I'm not contaminating the whole thing every time I try to use it. It makes my makeup stay all day!

I highly recommend these products to anyone
Setting Spray! The primer keeps my makeup in place all day and creates a smooth base for foundation It has a slightly tacky feel at first, which helps makeup grip really well. The setting spray is lightweight, refreshing, and helps lock everything in without feeling sticky.
