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Summary
Create almost any look you want with one seriously nostalgia-inducing makeup pen. This all-in-one click pen packs four essential products into one sleek, easy-to-use, and even easier-to-stash design. Includes eyeliner, lip liner, brow pencil, and highlighter.
Benefits
- THE ORIGINAL VIRAL MAKEUP CLICK PEN: The iconic 4-in-1 makeup pen that started it all—nostalgia-inducing, endlessly useful, and frequently sold out. As seen on TODAY, InStyle, Into The Gloss, Teen Vogue, The Zoe Report, and more.
- 4 ESSENTIALS IN ONE: Brow pencil, eyeliner, lip liner, and highlighter—all in one sleek, pocket-sized pen. No sharpening required—just twist for precise, ready-to-use color anytime.
- CREAMY, HIGH-PIGMENT FORMULAS: Silky-smooth, tug-free textures glide on effortlessly for rich, buildable color that sets to a budge-resistant finish in seconds.
- INSTANT LOOKS, ANYWHERE: Designed for effortless beauty and touch-ups on the go—click, swipe, and blend to create defined eyes, sculpted brows, a naturally enhanced lip and glow in minutes. Available in 3 versatile shade combinations to suit every skin tone.
- TRAVEL-FRIENDLY, PURSE-READY DESIGN: Ditch the clutter. This all-in-one essential replaces multiple products with a lightweight, mess-free format you’ll actually reach for every day.
- VEGAN, CRUELTY-FREE, PARABEN-FREE, SULFATE-FREE
Features
- Comes in 3 shade collections: In a Rouge, Make a Mauve, Berry Busy.
In a Rouge (light skin tones):
- Eyeliner in black
- Brow pencil in taupe
- Highlighter in champagne
- Lip liner in a nude pink
Make a Mauve (light to medium skin tones):
- Eyeliner in black
- Brow pencil in a coffee brown
- Highlighter in champagne
- Lip liner in a mauve
Berry Busy (medium to deep skin tones):
- Eyeliner in black
- Brow pencil in a coffee brown
- Highlighter in champagne
- Lip liner in a deep berry
Key Notes
- Everything you need in a single twist. Super smooth, tug-free, vegan formulas deliver vivid, blendable color that glides on effortlessly for quick, polished looks anytime, anywhere.
Item 77002338
Click down on the tab of the shade you’d like to use, and apply: Eyeliner - use for tight-lining, waterline, and smudged smokey liner Highlight - pop on inner corner of eyes or under brows for an instant glow Lip Liner - use for lining lips, or filling them in for a soft, plush look Brow Pencil - use for filling in brows, soft eyeliner
Caprylic/Capric Triglyceride, Ozokerite, Tridecyl Trimellitate, Synthetic Wax, Microcrystalline Wax, Surose Tristearate, Sorbitan Stearate, Phenoxyethanol. May contain: Iron Oxides, D&C Red 7 Ca Lake, Blue 1 Lake, Iron Oxide Black, Mica, Iron oxide Red, Iron oxide Yellow, Titanium Dioxide.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Very Innovative!!
Very innovative product and thinking outside the box, well done! Thank you so much, It's a great idea, and I can't believe someone didn't do this sooner. I do gave a few comments on the product itself. The black is not really very black. It would be great to have a very, very deep black. Also, I fou...
Most Helpful Critical Review
Great form factor with too-generic colors
Pros: - Form factor like a pen is super fun and nostalgic. Is the main reason I ordered it - Form factor allows you to have 4 different make ups all in one small package. Its great for commuting, travel, or as an emergency backup Cons: - The eyebrow pen was way to dark for me and I'd like a thinner ...
3760 results
Not worth it
Reviewed at
It's a nice idea to have it all in one; the product doesn't stay on long, less than 2 hours. The highlighter is a bit dry and broke a few times.
Weak pencil color
Reviewed at
It's doesn't work
Cool concept - not worth the $
Reviewed at
About two applications worth is the pen. Not worth the $
Meh.
Reviewed at
This is an ok product but I feel like it could use improvement. All of the crayons inside are soft and glide like butter but have no staying power, and wipes off easily. This is a quick on the go type product and designed well for the type of person who doesnt wear very much makeup, which is fine if that works for you. One of cons of this product is the shape of the pen itself. It kinda gets in the way when angling the pencil against the face. Theres also not a huge range of difference between the options of colors they offer. Its a cute gimmicky product but feels like makeup for a kid, not an adult.
My New Makeup Must-Have!
Reviewed at
I'm so impressed with the Alleyoop Pen Pal! It's such a clever idea and perfect for busy days. The design is lightweight and super easy to toss in my purse or gym bag, which makes it ideal for travel or quick touch 'ups on the go. The shades in Berry Busy are gorgeous, perfect for a quick, natural look. This multitasking pen has totally become one of my essentials. A must 'have for anyone who wants to stay glam on the go!