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The Nue Co.  Past Time Nostalgia #1
The Nue Co.  Past Time Nostalgia #1

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The Nue Co.  Past Time Nostalgia

  • New

  • Only at Ulta

$38.00

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Size:0.3 oz

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Details

Features

  • Nostalgia is more than a feeling. It’s a physiological response that calms the nervous system and grounds the mind. When you smell something familiar, the olfactory system sends a direct signal to the limbic brain, the center of memory and emotion.
  • It’s why scent can unlock vivid memories in an instant, often tied to moments of safety and warmth.
  • Research from Brown University found that the scents we experience as newborns hold the strongest power of emotional recall. These early scent memories are imprinted in the brain, forming a blueprint for comfort that lasts a lifetime.
  • We are naturally drawn to gourmand notes like vanilla and tonka bean because they share compounds found in milk and childhood sweets. They remind the body of when things were simple, good, and safe.
  • In one study, patients exposed to gourmand scents during MRI scans reported 63% less anxiety compared to those exposed to neutral scents (PubMed, 1994).
  • Another study showed these same notes can activate the brain’s reward centre, triggering the release of dopamine, the neurotransmitter linked to pleasure and calm (PMC5742189).
  • This is the science behind The Nostalgia Collection. Each scent is designed to work with the body’s chemistry to reawaken comfort, release tension, and restore emotional balance: a way back to yourself, through scent.
  • Abstract and developing Past Time leads with a rich, smokey sweetness with Amber, Haitian Vetiver and Wolfwood, rounded out with Ambrette and Amber Musk and lifted by Black Pepper and Rhubarb. It’s a scent that feels deeply personal, lingering like a familiar thought at the edge of your mind.

Fragrance Family

  • Amber, Woods, Musk, Gourmand

Key Notes

  • Black Pepper, Coconut Milk, Rhubarb
  • Ambrette, Musk, Amber Musk
  • Amber, Haitian Vetiver, Wolfwood, Virginia Cedar, Sandalwood

Item 2650914

Ingredients

Alcohol Denat., Water, Fragrance (Parfum), Citral, Citronellol, Coumarin, Eugenol, Farnesol, Geraniol, Limonene, Linalool.

Shipping & Coupon Restrictions

Shipping Restrictions : This item cannot be shipped via air.

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Review Snapshot

by PowerReviews

100%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Fragrance Type

4 results

Past Time by The Nue Co-Highly Recco

Submitted 5 days ago

By EJ

From Los Angeles CA

f there's a fragrance that feels like a rediscovered memory or a moment you almost remember, Past Time delivers just that. Designed as part of The Nue Co.'s Nostalgia Collection, this scent blends rich, warm notes with unexpected twists, creating something deeply personal yet universally appealing. From the very first spritz, Past Time opens with a subtly spicy edge — a hint of black pepper softened by creamy coconut milk and tangy rhubarb. It's a combination that feels both grounded and intriguing, like a light breeze carrying familiar scents from another place or time. As it settles, the heart of amber musk and ambrette brings a soft, sensual warmth that feels comforting without being overly sweet, while the base of sandalwood, vetiver, and wolfwood gives it a smooth, almost woodsy depth. This balances freshness with a mellow, earthy richness and gives the fragrance a lasting, memorable dry-down. What sets Past Time apart is how wearable it is. This isn't a loud, overpowering perfume — it's the sort of scent that lingers close to your skin, personal and intimate, yet has enough complexity to spark compliments and curiosity. Its blend of creamy, spicy, and woody notes makes it versatile enough for both daytime wear and special evenings.

Bottom Line Yes, I would recommend to a friend

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Musky delicious

Submitted 7 days ago

By Jodie

From Los Angeles

My new everyday!! The coconut milk has the r perfect sweetness, balanced with smokey amber and settling on a delicious, skin close musk. Definitely feels comforting. Have found myself reaching out for it again and again

Bottom Line Yes, I would recommend to a friend

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Gorgeous perfume!!

Submitted 7 days ago

By Jo

From LA, CA

Subtle yet long lasting, the sandalwood really comes through. I love love love this. I layer it with First Milk and it's so luxe! I also love how this is endocrine safe as I am pregnant! Well done Nue! I'll be purchasing more from this brand.

Bottom Line Yes, I would recommend to a friend

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Very confused

Submitted 11 days ago

By Yokimb

From Florida

Was looking forwaed to smelling this one and First Milk and I am super confused because i dont get a single note listed when spraying this or letting it dry down. No amber, no musk and no woods or gourmand notes. It just smells like alcohol and some sort of synthetic floral note that is really sharp and unpleasant. Im so confused by this and very disappointed

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