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Highlights
Summary
The Nue Co. Past Time Nostalgia is a memory you can’t place - but can’t let go of. Past Time is abstract and enveloping: Amber Resin leads with a rich, smoky sweetness. Lifted by Coconut Milk, Rhubarb, Sandalwood and Vetiver, it's a scent that feels deeply personal.
Features
- Nostalgia is more than a feeling. It’s a physiological response that calms the nervous system and grounds the mind. When you smell something familiar, the olfactory system sends a direct signal to the limbic brain, the center of memory and emotion.
- It’s why scent can unlock vivid memories in an instant, often tied to moments of safety and warmth.
- Research from Brown University found that the scents we experience as newborns hold the strongest power of emotional recall. These early scent memories are imprinted in the brain, forming a blueprint for comfort that lasts a lifetime.
- We are naturally drawn to gourmand notes like vanilla and tonka bean because they share compounds found in milk and childhood sweets. They remind the body of when things were simple, good, and safe.
- In one study, patients exposed to gourmand scents during MRI scans reported 63% less anxiety compared to those exposed to neutral scents (PubMed, 1994).
- Another study showed these same notes can activate the brain’s reward centre, triggering the release of dopamine, the neurotransmitter linked to pleasure and calm (PMC5742189).
- This is the science behind The Nostalgia Collection. Each scent is designed to work with the body’s chemistry to reawaken comfort, release tension, and restore emotional balance: a way back to yourself, through scent.
- It’s a scent that feels deeply personal, lingering like a familiar thought at the edge of your mind.
Fragrance Family
- Amber, Woods, Musk, Gourmand
Key Notes
- Black Pepper, Coconut Milk, Rhubarb
- Ambrette, Musk, Amber Musk
- Amber, Haitian Vetiver, Wolfwood, Virginia Cedar, Sandalwood
Item 2650909
Alcohol Denat., Water, Fragrance (Parfum), Citral, Citronellol, Coumarin, Eugenol, Farnesol, Geraniol, Limonene, Linalool.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Fragrance Type
Most Helpful Positive Review
Past Time by The Nue Co-Highly Recco
f there's a fragrance that feels like a rediscovered memory or a moment you almost remember, Past Time delivers just that. Designed as part of The Nue Co.'s Nostalgia Collection, this scent blends rich, warm notes with unexpected twists, creating something deeply personal yet universally appealing. ...
Most Helpful Critical Review
Very confused
Was looking forwaed to smelling this one and First Milk and I am super confused because i dont get a single note listed when spraying this or letting it dry down. No amber, no musk and no woods or gourmand notes. It just smells like alcohol and some sort of synthetic floral note that is really sharp...
17 results
Absolutely love this scen
Verified Buyer
Reviewed at

Absolutely love this scent - it's slightly nutty/warming. It is lovely.
Love this scent
Verified Buyer
Reviewed at

I got a sample of this from a friend and immediately bought the full bottle. I love how gentle and subtle it is. Woody but soft and sweet without being cloying or overwhelming
Fresh and comforting
Verified Buyer
Reviewed at

This is my favorite of the trio, but ALL of them are excellent, high quality fragrances: the opening notes of this are so fresh, but not in a green stemmy way, more the way bergamot is fresh. The rhubarb and coconut milk are beautiful and stand out for at least ten minutes, then the fragrance settles into a beautiful woody amber haze. Superb!
Not for me
Verified Buyer
Reviewed at

For how expensive this scent is, i was disappointed to find both the external box and bottle mislabeled. The scent itself also just was not for me. I expected a warm ambery scent but just get rhubarb and dry woods on my skin.
My new fave
Verified Buyer
Reviewed at

Obsessed with this smoky kind of sweet fragrance. It last so well on my skin and I feel calm as I smell it throughout the day.