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Summary
Highlights
COOLA's Organic Sunless Tan Anti-Aging Face Serum is a lightweight, gradual sunless-tan face serum infused with a blend of argan oil, hyaluronic acid, and plant cell cultures for smooth, glowing skin.
Benefits
- Eco-Certified Cosmos Organic
- Great for daily use to build and maintain your tan
- Lightweight and fast-absorbing
- Streak-free and transfer-resistant tan that last up to three days
- Natural piña colada scent
- Gluten Free, Hawaii Reef Compliant (Act 104)
Key Ingredients
- DHA (Dihydroxyacetone)- an Eco-Cert approved ingredient derived from Sugar Beet that helps build a natural-looking tan
- Centella Asiatica Meristem Cell Culture- derived from the Gotu Kola plant, which is known to help reduce signs of skin aging
- Hyaluronic Acid- known to improve skin hydration
Research Results
- 98% agree it does not have the typical self-tanner smell
- 97% agree it dries quickly and doesn't leave a greasy or sticky residue
- 95% agree it creates an even and natural looking tan
- 90% agree it did not transfer or smudge
- 90% agree it lasts up to 3 days
- 90% agree skin felt hydrated and supple
- in an independent consumer testing panel of 70 participants
Item 2506723
Dispense 2-3 pumps into palm of hand and spread evenly across face and neck, or mix into your moisturizer for gradual color. Allow 2-4 hours for tan to develop. For best results, exfoliate regularly and moisturize daily.
Water (Aqua), Propanediol, Dihydroxyacetone, Glycerin, Aloe Barbadensis Leaf Juice Powder (Organic), Heptyl Undecylenate, Argan Oil, Polyglyceryl-6 Esters, Centella Asiatica Meristem Cell Culture, Hydrolyzed Algin, Caprylic/Capric Glycerides Polyglycerin-10 Esters, Sodium Hyaluronate, Chlorella Vulgaris Extract, Hibiscus Sabdariffa Flower Extract (Organic), Chamomilla Recutita (Matricaria) Flower Extract (Organic), Ascorbyl Palmitate, Vitis Vinifera (Grape) Seed Oil (Organic), Citrus Aurantium Bergamia (Bergamot) Fruit Oil (Organic), Cetearyl Glucoside, Alcohol Denat. (Organic) (Organic), Maris Aqua, Polyglyceryl-4 Caprate, Cyamopsis Tetragonoloba (Guar) Gum, Xanthan Gum, Fragrance, Gluconolactone, Potassium Sorbate, Sodium Benzoate.
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Questions
Ask a QuestionQ&A
Showing 20 out of 23 Questions
- Q
I am 67 and some self tanners make my wrinkles more pronounced. How is this product for aging skin?
- Asked by Sherice
- Official Answer By COOLA - Brand EngageCOOLA's Sunless Tan Anti-Aging Face Serum is formulated with skin-loving ingredients like hyaluronic acid and plant-based DHA to help provide a natural-looking glow while offering hydration and anti-aging benefits. Many of our customers with mature skin have enjoyed the subtle, buildable color and how it doesn’t settle into fine lines. Because every skin type and texture differs, we recommend doing a patch test or trying a small amount first to see how it works for your skin.Was this answer helpful to you
- Q
Is this OK to use in combination with topical acne medication?
- Asked by Mel
- Official Answer By COOLA - Brand EngageWe recommend consulting with your doctor regarding the use of any COOLA products in combination with your specific medication.Was this answer helpful to you
- Q
Does this have a colour guide
- Asked by Mandy
- Official Answer By DO NOT USEThis does not come with a color guide, however, the formula is very buildable. Once your sunless tan has fully developed you can apply additional layers to deepen your glow. Was this answer helpful to you
- Q
Will this wash off every time I do my morning/night time skin care routine?
- Asked by Taylor
- Official Answer By DO NOT USEWe definitely suggest allowing this formula to fully dry and set your tan, which can take around 6 hours to develop fully. Washing your face will fade the tan, however, you can reapply at any time before moisturizer or makeup to keep your glow. Was this answer helpful to you
- Q
If you use a moisturizer, do you apply the face serum before or after applying a moisturizer-Or does the serum act as a moisturizer itself? Also, how long do you wait in between applying the two?
- Asked by Madison
- Official Answer By DO NOT USEWe suggest applying a moisturizer on top of the Sunless Tan Face Serum and only after the Sunless Tan Face Serum has completely dried down. Applying moisturizer too soon after application will fade the overall tan that develops, however, reapplying will help to deepen the glow. Alternatively, you can mix both your moisturizer and Tan Face Serum together during application for a very gradual tan to develop. Was this answer helpful to you
- Q
I have Melasma... will this darker the spots on my face that have it?
- Asked by sherry
- Official Answer By DO NOT USEThis product should not cause additional dark spots, but we would suggest applying a test patch to any spots you currently have to make sure this does not deepen the appearance of them. Was this answer helpful to you
- Q
Hi, will this tanner make my freckles darker?
- Asked by Ann M.
- Official Answer By DO NOT USEOur Sunless Tan products create a gradual veil of color on the skin, and may temporarily deepen the look of freckles.Was this answer helpful to you
- Q
Will this product stain clothing/bed sheets/pillow cases? How long does it take after application to completely dry and can you ensure that it won't stain anything when it does?
- Asked by Sami S
- Official Answer By DO NOT USEOur Sunless Tan Face Serum applies transparent, and does not have a bronzing feature, therefore it will not stain sheets or fabrics! We do suggest allowing your face serum to dry for about 30 seconds to 1 minute prior to applying additional layers of skincare to allow the product to fully set for even coverage. Was this answer helpful to you
- Q
Can I ask how the DHA in this product is derived as I have heard bad things about chemically derived DHA?
- Asked by SOPHIA
- Official Answer By DO NOT USEThe DHA in our Sunless Tan Collection is naturally derived from sugar beets. Was this answer helpful to you
- Q
Hi. Can this be applied under eyes? I have dark under eye circles that I'd like to conceal without use of concealer. Could it cause under eye circles to appear darker?
- Asked by Beautymom3
- Official Answer By DO NOT USEThe Sunless Tan Anti-Aging Face Serum is safe to use around the orbital bone around the eye. The serum is intended to darken areas where it is applied and could potentially make the under eye area darker. This is a light and natural gradual tan and we always suggest trying a little bit at a time and customizing the application to your needs!Was this answer helpful to you
- Q
Can I wear this product underneath my makeup? How long will it take to dry before I can put on my foundation?
- Asked by nic
- Official Answer By DO NOT USEThe Gradual Tan Serum absorbs quickly and layers well with other skincare and makeup products. We suggest allowing about 30 seconds to one minute before applying another product.Was this answer helpful to you
- Q
Will this work on the body as well?
- Asked by Molly
- Verified Reply - Brand ExpertThe Gradual Tan Face Serum is safe for use on the body as well, and will offer a gradual tan that is slightly lighter than our Sunless Tan body products. It works great in hard to tan areas such as the knees, ankles, and hands because it is ultra-lightweight and dries down quickly!Was this answer helpful to you
- Q
Will the Vitamin C in this make me peel more from the Retin-A Micro (Vitamin A or K, I forget) and ruin my facial tan?
- Asked by Samantha S
- Verified Reply - Brand ExpertThe vitamin C found in our Sunless Tan face serum offers antioxidant protection from free radicals. It should not compromise your reaction when using a retinol product, however we understand everyone experiences different sensitivities and suggest doing a small patch test prior to use.Was this answer helpful to you
- Q
Does anyone know if this is safe to use while breastfeeding?
- Asked by BBT
- Verified Reply - Brand ExpertYes, all of our Sunscreens and Sunless Tan Products are safe for sure while pregnant or nursing, however we always suggest consulting with a physician for any specific concerns.Was this answer helpful to you
- Q
I suffer from eye eczema and have flare ups when products are drying or too strong. Is this safe for someone who suffers from eye eczema?
- Asked by BB
- Verified Reply - Brand ExpertCOOLA's Sunless Tan Anti-aging Face Serum contains hyaluronic acid and algae, know to hydrate and soften skin! It should not cause drying however we suggest pairing this product with your favorite moisturizer for additional hydration. We also recommend consulting with your dermatologists for any specific concerns such as eczema since everyone experiences different sensitivities.Was this answer helpful to you
- Q
Can you use if you're are pregnant?
- Asked by Maeg
- Verified Reply - Brand ExpertAll of our sunscreens and sunless tan products are safe for use during pregnancy, as well as nursing, however we always suggest consulting with your physician for any specific concerns.,All of our sunscreens and sunless tan products are safe for use during pregnancy, however we always suggest consulting with your physician for any specific concerns.Was this answer helpful to you
- Q
Is this noncomogenic?
- Asked by abby
- Verified Reply - Brand ExpertThis product is currently underway for comedogenic testing and while we cannot claim that it is, it is designed especially for sensitive skin with lightweight, hydrating and organic ingredients! It is extremely breathable and comfortable on the skin. The oils in the formula used for hydration (Argan Oil, Vitis Vinifera (Grape) Seed Oil) were specifically selected based on their low comedogenic rating of 0 to 1 on the comedogenic scale of 0-10.Was this answer helpful to you
- Q
i would like to know how to use this with my serums? before or after? i use c and a haluronic and niacinamide serum in the am after exfoiliating serum. would this come next before sunscreen and foundation? want to know the best way to incorporate before spending this amount. my previous face tanner is being discontinued
- Asked by kassy
- Verified Reply - Brand ExpertThe Sunless Tan Anti-Aging Face Serum can be easily incorporated into any skin care routine and layers well with other products. It can be included during any part of your serum step and will work effectively to give you a golden tan, however we suggest making to sure to allow each step to fully absorb and dry before applying your next serum. For a deeper tan, we suggest trying this serum alone as layering other serums may dilute it slightly.Was this answer helpful to you
- Q
Hi, I have used this serum in the past and really didn't notice a difference in my skin color. I was using it every morning but was my face at night. Would washing your face later in the day remove the color? What is the maximum color you can achieve when using this serum?
- Asked by Steph
- Verified Reply - Brand ExpertFor best results, avoid water, sweating, or swimming for up to 6 hours for your tan to develop. This product works by developing and tanning the top layer of skin and fades with daily showering and exfoliation. You can achieve a deeper glow by applying this product in layers, so applying an initial layer in the morning, allowing to set, and then applying a second layer will give you a boost of color for the day with enough time to enjoy your glow before your nightly skincare routine.Was this answer helpful to you
- Q
I have some hyperpigmentation areas on my face. Will this product darken those spots? Other tanning products have darkened those areas.
- Asked by Kimberly
- Verified Reply - Brand ExpertOur Sunless Tan Serum is designed to tan skin for an overall even appearance. It should not darken the areas of hyper-pigmentation more so than other areas.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Works better then any other face sunless tanners I've used!
I've tried quite a few different sunless tan face lotions. None of them seemed to really. I am in Love with this product though! Works well and the color is prefect with my olive skin tone. When I purchased it I received a free gift from Coola. It was coola's mineral sunscreen, natural BB cream. It ...
Most Helpful Critical Review
Great product but no tan?!
I bought this because it gets great reviews and I am a fan of coola. I've been using this for about a week, but there is not enough color to call this a self tanner. My face refuses to tan so it's pale and I use self tanner to keep color, but this product produces hardly anything. Don't get me wrong...
701 results
Perfect tan
Perfect in every way!
Excellent
I love everything I've used so far by COOLA I don't usually use self tanner but im so glad I grabbed this one and used for about a week before my trip to Tahoe. I mix one pump into my nightly moisturizer and let the magic happen overnight! I now have a sun kissed glowing face that matches the rest of my body :)
✨ Loveee the glow ✨
See my previous review, easy 5 stars so far!


I love it!
My skin is absolutely glowing after one application. Add the NARS light reflecting foundation & a little setting powder, some blush, and you're literally golden ☺️✨
So Disappointed
I gave it 2 stars because the ingredients are clean. Unfortunately this left my skin extremely dry and provided very little color.