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Highlights
Summary
OLAPLEX No.4P Blonde Enhancer Toning Shampoo cleanses, tones and repairs while keeping hair hydrated from roots to ends. This highly-concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use.
Benefits
- Neutralizes brassiness for brighter hair
- Hydrates and softens hair
Research Results
- 3X brighter hair*
- 52% less breakage after one use***
- *Compared to top purple shampoos.
- ***After 1 use when used as a system, clinically tested.
Key Ingredients
- Violet Toning Agents Seal in brightness and balance tone to reduce brassiness and yellow tones.
- Gentle Blend of Coconut Oil-Derived Surfactants Provides easy lather and leaves the scalp and hair feeling hydrated.
Item 2591872
Distribute evenly between palms first.
Apply to wet hair. Lather fully.
Leave on for 1-3 minutes. Rinse well.
For more intense toning, leave on hair up to 5 minutes. Follow with No.5P Blonde Enhancer™ Toning Conditioner for maximum toning results.
Use weekly or as-needed.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
How often should you use this product?
- Asked by CRISTINA
- Official Answer By Olaplex - Brand EngageWe recommend applying to wet hair and lather fully, leaving on for 1–3 minutes before rinsing. For more intense toning, leave on for up to 5 minutes. Use weekly or as needed, depending on your hair’s condition and your desired brightnessWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Blonde must have
As a blonde, I have always been on the lookout for haircare products that not only keep my locks vibrant but also restore their health. Enter Olaplex Purple Shampoo and Conditioner—the dynamic duo that has revolutionized my haircare routine. From the moment I incorporated these products into my regi...
Most Helpful Critical Review
Be careful!
I regularly use purple shampoo & conditioner from other brands, so was excited to try Olaplex's new offering. Especially since I've only recently been recommended / starting using their other products, and my results from No.0 & No.3 have been AMAZING. But I'll be staying FAR away from this shampoo...
552 results
One of the better purple shampoos I've used.
Hair Type Wavy Hair
I have well water so am constantly fighting the brassiness in my blonde highlights. This works well!
Buy it now
I've tried everything and this is the best toning shampoo used with the 5P conditioner for removing any brass or yellow from silver/gray/white hair all over. I didn't do anything special-just a regular wash in and out. AMAZING. And my hair texture is a bit dry and coarse, but this product left my hair fluffy, smooth, and smelling good (very light orange/citrus scent).
It's amazing 🥰
I loved
Not Sure Yet?
Hair Type Wavy Hair
After just one use, I can say I really loved the way it left my silver hair soft and shiny, but the color it turned was a little too ashy for me. I'm not sure if I left it in too long or used too much, so I'm going to try again.
Not worth the price
Hair Type Wavy Hair
Leaves skin purple but doesn't reduce brass. If you leave it in longer hair just turns purple. Leaves hair very dry. Need to mix with another shampoo and mask. Loaded with fragrance chemicals. Better off spending the extra $18 on kerastese.