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OLAPLEX No.4P Blonde Hair Hydrating & Brightening Purple Toning Shampoo
Summary
Highlights
OLAPLEX No.4P Blonde Enhancer Toning Shampoo cleanses, tones and repairs while keeping hair hydrated from roots to ends. This highly-concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use.
Benefits
- Neutralizes brassiness for brighter hair
- Hydrates and softens hair
Research Results
- 3X brighter hair*
- 52% less breakage after one use***
- *Compared to top purple shampoos.
- ***After 1 use when used as a system, clinically tested.
Key Ingredients
- Violet Toning Agents Seal in brightness and balance tone to reduce brassiness and yellow tones.
- Gentle Blend of Coconut Oil-Derived Surfactants Provides easy lather and leaves the scalp and hair feeling hydrated.
Item 2591872
Distribute evenly between palms first.
Apply to wet hair. Lather fully.
Leave on for 1-3 minutes. Rinse well.
For more intense toning, leave on hair up to 5 minutes. Follow with No.5P Blonde Enhancer™ Toning Conditioner for maximum toning results.
Use weekly or as-needed.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Hair Type
Most Helpful Positive Review
Blonde must have
As a blonde, I have always been on the lookout for haircare products that not only keep my locks vibrant but also restore their health. Enter Olaplex Purple Shampoo and Conditioner—the dynamic duo that has revolutionized my haircare routine. From the moment I incorporated these products into my regi...
Most Helpful Critical Review
Be careful!
I regularly use purple shampoo & conditioner from other brands, so was excited to try Olaplex's new offering. Especially since I've only recently been recommended / starting using their other products, and my results from No.0 & No.3 have been AMAZING. But I'll be staying FAR away from this shampoo...
550 results
READ!
i bought this product back in 2023 when i went all over platinum and it worked like magic.. a year later i tried it again and my hair feels so dry. it made my hair extremely healthy before, what changed?!
SO drying!!!
I bought this because my hair stylist recommended it to me because I recently got highlights. I really cant explain how much i hate this product lol. it tones well, sure. but, it is SO drying. whenever i use this shampoo, i have to do a hair mask beforehand AND condition afterwards. it makes your hair feel like straw. bleach is already very drying on your hair (obviously) so using a shampoo that dries it out even more is not helpful whatsoever. i would highly advise against buying this product if youre like me and value moisture. i would recommend using a purple hair mask instead, personally. that way you remove the brassy tones but still are moisturizing your already damaged, dry hair.
Love it
Literally works better than any purple shampoo I have tried
What a bummer...
It worked so well to tone my color and reduce frizz, but after two uses, I developed an awful skin irritation. I had to return it. I was so disappointed; my naturally gray hair had honestly never looked better as when using this line. It's probably a great option for those who don't have sensitive skin! What a bummer.
Works really well.
Hair Type Straight Hair
This product works so well that you only need to leave it on for long enough to lather and then rinse. I have dry ends and my hair absorbed the purple too much. Next time I'll condition my ends before putting the shampoo on.