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Summary
Highlights
Need a lift? Take your lashes to greater lengths with Ulta Beauty Collection's New Heights Mascara. Lash amplifying technology with special coated waxes & pigments allow formula to bind seamlessly to lashes. Achieve extreme hold & lift with the micro bristle wand.
Benefits
- Molded, micro bristle brush grabs and coats each and every lash for defined volume
Features
- Proudly cruelty free with clean ingredients
Key Ingredients
- Glycerin conditions lashes
- Vitamin E is an antioxidant that helps condition lashes
Item 2621074
For best results, curl lashes with your favorite eye lash curler, then apply two to three coats of mascara, allowing lashes to dry between coats.
Pro tip: Gently wiggle wand back and forth at base of lashes to maximize volume at the lash root.
Precautions: Discontinue use if irritation occurs.
Water, Synthetic Beeswax, Stearic Acid, Jojoba Esters, Copernicia Cerifera (Carnauba) Wax, Glycerin, Acrylates Copolymer,, Aminomethyl Propanol, Acacia Senegal Gum, Phenoxyethanol, Caprylyl Glycol, Hydroxyethylcellulose, Potassium Sorbate, Sodium Dehydroacetate, Tocopherol, Iron Oxides (CI 77499).
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
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Questions
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Showing 5 out of 6 Questions
- Q
Where is this mascara manufactured?
- Asked by Jody
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This mascara is manufactured in Italy.Was this answer helpful to you
- Q
When you changed the packaging did you also make changes to the formulation? It seems different.
- Asked by Kimberi83
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This is the same great formula you know and love.Was this answer helpful to you
- Q
What makes this mascara not vegan?
- Asked by Laviesale
- Official Answer By Ulta Beauty Collection - Brand EngageHi! As we do not directly control our manufacturing process, we do not claim this product to be vegan.Was this answer helpful to you
- Q
Is this mascara hypoallergenic?
- Asked by LaWanna
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This mascara has passed ophthalmological testing, however, we do not conduct hypoallergenic testing for this product.Was this answer helpful to you
- Q
Is it waterproof?
- Asked by mini
- Verified Reply - LivHi! This mascara is not waterproof. If you're looking for a waterproof look, we'd recommend trying Ulta Beauty Collection's Tidal Wave Waterproof Mascara! Check it out here: https://www.ulta.com/p/tidal-wave-waterproof-mascara-pimprod2046434Was this answer helpful to you
Reviews
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by PowerReviews
Ratings Distribution
Best Uses
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Most Helpful Positive Review
A keeper
Mascara is the one makeup item that I really pay attention to.This is only the second Ulta mascara I've purchased, but it is a keeper. I don't waste $$$ any more on department store mascaras, which often are no better than the ones you can buy at the drugstore for much less. If you name a mascara, I...
Most Helpful Critical Review
Doesn't work
I was disappointed by this mascara. The first thing I noticed was how light it was (as if there isn't anything in the tube). And the lack of product on the brush when I removed the wand makes it seem as though there's hardly any product in the tube at all. This mascara did nothing for my lashes. It ...
637 results
Pretty Good product for everyday
I usually leave my makeup on for about 12-16 hours a day and this mascara is pretty good for everyday wear. Its light but gives me good length and volume. Doesn't flake and doesn't really smudge compared to most mascaras I've tried.
Literally best base mascara
I didnt think i would like it because im used to using other expensive mascaras but when i say not a single eyelash clumpes or causes an issue i was amazed its such a good masacara definitely buy.
Literally best base mascara
I didnt think i would like it because im used to using other expensive mascaras but when i say not a single eyelash clumpes or causes an issue i was amazed its such a good masacara definitely buy.
i love this mascara!!!
this mascara is actually such a hidden gem! it lengtens beautifully, adds volume, and lasts all day! at first i didnt like how small the wand was, but it lets me really get in there to define the lashes. highly recommend trying :)
i love this mascara!!!
this mascara is actually such a hidden gem! it lengtens beautifully, adds volume, and lasts all day! at first i didnt like how small the wand was, but it lets me really get in there to define the lashes. highly recommend trying :)