Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Poom Natural Glow Hydrating Foundation #1
Poom Natural Glow Hydrating Foundation #1

 Natural Glow Hydrating Foundation

Online only

$46.00

or

    Size:1 oz

    Pickup and delivery options

    Unavailable to ship

    Out of Stock

    Fulfilled by

    Earn points on this purchase.

    Details

    Benefits

    • Skincare-infused formula with lightweight, dewy coverage that feels like skin
    • Delivers a natural, healthy glow without feeling heavy
    • Helps create a smooth, even-looking complexion

    Formulated Without

    • Parabens
    • Phthalates
    • PEGs

    Key Ingredients

    • Squalane for lightweight moisture
    • Niacinamide to help support skin barrier
    • Hyaluronic Acid to hydrate and plump
    • Ceramides to help lock in moisture

    Item 77007739

    How To Use

    Apply a small amount to skin and blend evenly using fingers, brush, sponge, or foundation spatula.

    Ingredients

    Water, Cetyl Ethylhexanoate, C12-15 Alkyl Benzoate, Glycerin, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyglyceryl-3 Polyricinoleate, 1,2-Hexanediol, Butylene Glycol, Niacinamide, Propylene Glycol Dibenzoate, Squalane, Disteardimonium Hectorite, Magnesium Sulfate, Polyglyceryl-6 Polyricinoleate, Triethoxycaprylylsilane, Palmitic Acid, Stearic Acid, Allantoin, Aluminum Hydroxide, Aminopropyl Dimethicone, Dimethicone, Adenosine, Ceramide NP, Sodium Hyaluronate, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, [+/-] Titanium Dioxide, CI 77492, CI 77491, CI 77499

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    We think you'll like

    12 items

    Review Snapshot

    by PowerReviews

    62 ReviewsWrite a Review
    93%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Most Helpful Positive Review
    A New Favorite

    I'm so happy I bought this foundation! As I'm writing this, I've been wearing it for about 12 hours with no touch-ups, and it still looks amazing. My smile lines aren't showing as I'm usually laughing, smiling and constantly talking throughout my work shifts. I'm not really able to touch up my makeu...

    Versus
    Most Helpful Critical Review
    pills and drying

    its a great color match and it looks great ..at first. then it pills ans is somehow drying. not a fan I wear the same prep under all of my other foundations and this one is the only one me that pills

    62 results

    Best dewey foundation EVER!!!!

    Submitted 7 months ago

    By Ang

    From Kansas City

    This is my favorite foundation! Super hydrating with great coverage. Gives skin-like finish a whole new look. I'll be purchasing FOREVER!!!!!

    Was this review helpful to you?
    perfection: the Korean glass skin look

    Submitted 7 months ago

    By impulse shopper

    From DFW

    I was looking for a replacement to my Jones Road WTF foundation. I love the dewy glass skin look but Jones Road is very tacky and my hair would get stuck to my face with the slightest breeze. I bought this to try and not only did the 400 color match my skin perfectly but the finish was exactly what I was looking for. it also has better coverage than WTF. I have mature skin so a lot of fine lines, however the foundation didn't settle in them. it leaves my skin glowing. I'm a fan!

    Was this review helpful to you?
    Foundation with good ingredients

    Submitted 7 months ago

    By Irina

    From Chattanooga, Tennessee

    I received my foundation today and I'm happy with it. I like that it scans well on Yuka app and doesn't have any bad additives. However, when I opened the bottle, I saw that it had leaked a bit during transit :( There was product around the pump and inside the cap, so everything was a little messy, and it looks like some of the foundation may have been lost.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Wedding foundation

    Submitted 8 months ago

    By Ana

    From Carson, CA

    I am not a foundation person but this foundation is amazing. I feels like i have nothing on and it add a subtle glow. It blends easily and sits gold under my other products.

    Was this review helpful to you?
    *almost* perfect

    Submitted 8 months ago

    By Bea

    From WA

    This truly does give a beautiful finish and hasn't yet flared up any of my eczema! It doesn't dry out my skin throughout the day and kind of reminds in finish and feel of the clio mesh glow cushion. It doesn't cover dry patches but it doesn't emphasise them either. The only foundation I found to not do that is mac face and body because of its odd texture. It does tend to crease in fine lines a bit if not set with powder but I tend to have that with most base products because I'm incredibly expressive. My biggest con is the shade and I know the owner is working on it so I'm that as the business grows there will be more options for us! I got the shade 200 and it runs too yellow for neutral cool skin so I end up having to mix a mauve blush to neutralise it which does make it more tedious to use and I end up not reaching for it in a rush. Otherwise this has been my favourite foundation texture in how it sits so smoothly on the skin and doesn't dry out or irritate my skin! If you can find your shade, I'd say give it a shot!

    Was this review helpful to you?