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Summary
Highlights
It's a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. This shampoo protects color, shields against environmental damage, and leaves hair bouncier and softer with every use.
Benefits
- Keratin Protein infused
- Helps restore moisture
- Increases shine
- Nourishes dry hair
- Decreases frizz
- Preserves hair Color
- Improves elasticity
- Provides UV protection
- Locks out humidity
- Helps prevent breakage
Features
- Color-safe
- UV protectant
- Paraben-free
- Gluten-free
- Leaping Bunny Certified
Key Ingredients
- Keratin Amino Acids and Hydrolyzed Keratin:restores lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place
- Panthenol: a highly effective moisturizer, fortifier and anti-oxidant
Item 2249078
Apply to wet hair with massaging motion. Rinse thoroughly.
Water (Aqua, Eau), Dimethicone PEG-8 Meadowfoamate, Fragrance (Parfum), Propanediol, Phenoxyethanol, Olive Oil PEG-8 Esters, Polyquaternium-11, Polyquaternium-10, Silicone Quaternium-22, Polyglyceryl-3 Caprate, Dipropylene Glycol, Cocamidopropyl Betaine, Glycerin, Fructooligosaccharides, Cinnamidopropyltrimonium Chloride, Beta Vulgaris (Beet) Root Extract, Aloe Barbadensis Leaf Juice, Wheat Amino Acids, Soy Amino Acids, Arginine HCl, Serine, Threonine, Withania Somnifera Root Extract, Phyllanthus Emblica Fruit Extract, Ganoderma Lucidum (Mushroom) Extract, Trigonella Foenum-Graecum Seed Extract, Biotin, Citric Acid, Sodium Hydroxide, Citrus Limon Peel Oil, Geranyl Acetate, Linalool, Terpineol, Tetramethyl Acetyloctahydronaphthalenes
Questions
Ask a QuestionQ&A
Showing 3 out of 3 Questions
- Q
How is thia product listed as Vegan? What source is your Keratin from?
- Asked by LilyPad
- Official Answer By It's a 10 Haircare - Brand EngageHi there! The Miracle Shampoo plus Keratin is not vegan, as it uses keratin derived from sheep's wool.Was this answer helpful to you
- Q
Is this sulfate-free?
- Asked by Sulfates?
- Official Answer By It's a 10 Haircare - Brand EngageYes, this shampoo is sulfate-free!Was this answer helpful to you
- Q
Does the shampoo contain sulfates?
- Asked by Jlr67
- Official Answer By It's a 10 Haircare - Brand Engageno sulfates are added to our Keratin shampooWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
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Hair Type
Most Helpful Positive Review
Pricey, but well worth the money!
I love this shampoo! I purchased this product because I wanted to keep my hair healthy and devoid of split ends after getting it cut short. This shampoo has certainly delivered! My hair feels SO soft, and it's shinier than ever before. It smells great. I have not had any problems with lather. I actu...
Most Helpful Critical Review
Wanted to love it!
I honestly wanted to Love this shampoo reading all the great reviews and i love it's a 10 products, the leave in treatments and their deep conditioner are staples in my hair routine!!! Thought the shampoo was going to be just as amazing but for me and my hair it was the total opposite. It left my en...
268 results
👍
Great product! doesnt feel dry on my damaged hair after rinsing out before applying conditioner.
So far I'm loving it!
Hair Type Straight Hair
I've been using a vegan apple cider vinegar shampoo and it's just left my hair a bit brittle and breaking. This shampoo is doing what shampoo should! Clean the hair and leave it feeling soft and tangle free. I've been using with the deep conditioner!
I love this product!
I love the It's a 10 spray. I decided to try the shampoo and conditioner. The first couple of times I used it, I did not like it at all. I had a hard time brushing out my long hair. It did not feel right after I used the products. I live in a small town that does not have an Ulta. I didn't want to return it because it because I would probably have to send back. I decided to keep it and use it because it is was expensive. After using it a few more times, my hair was easier to brush afterwards. Now I notice my hair is shiny all the time. Even if I don't wash my hair for a few days, I still have the shine I had after using this product. I had a stylist who burned my hair badly and now I feel like my hair is bouncing back. I am over 50. My new stylist always tells me that she can't believe how soft my hair is. She said my hair does not have the texture or feel of someone my age. I highly recommend this product! If you don't like it at first, don't give up. It took me about 4 or 5 times before I noticed the difference.
This shampoo is a must if you've never tried it!!
Hair Type Straight Hair
Verified Buyer
You've got to TRY this shampoo! It's AMAZING! Makes my hair so soft and shiny!!
I love this shampoo!
Hair Type Wavy Hair
Verified Buyer
My hair dresser told about it and used on my hair 10 years ago . Still rocks.