Rated 4.21 out of 5 stars
Most Helpful Positive Review Try this stuff!!
This is the first foundation that I've ever used that I absolutely love!! As I've gotten into my late 30's, my skin is ALL over the place. Dry, oily, occasional breakouts, fine lines...you get it! Stuff that once worked for me is disastrous on my skin now. I got a small sample of this and at first I looked odd. So flawless and luminous that my skin looked almost fake! The coverage is impeccable. It even covered my microbladed eyebrows!! Lol Once I applied my blush and eye make up and touched up my brows, I fell in LOVE!!
Most Helpful Critical Review Be careful when selecting a shade!
I ordered the light and it was definitely closer to a medium shade. The color on the box and online is nowhere close to representative of the actual color. It also didn't last the entire work day, even with primer underneath (I have combo skin). I apply my foundation with my fingertips, and it was definitely not a full coverage foundation with this technique. Considering how good all the reviews for this product are, I was really unimpressed and would consider it an average product. Definitely not worth the price.
Reviewed by 1881 customers love it!!
issa from 85326
my favorite cc cream!
leeshm from Oakland, CA
I wanted something a little more light weight for summer and thought I'd give this a try. The coverage is amazing, I do spot conceal my dark marks before applying the CC cream but overall I have nothing bad to say about this product! Will be repurchasing
Not Full Coverage
Makeup Mama from Urbandale Iowa
I do not recommend this if you are looking for full coverage. I am mixing it with my Estée Lauder just to use it up
I keep coming back to you
Jwal from Florence, SC
I keep coming back.
Med Coverage, not heavy
K from M
I have a skin tone like Zoe Saldana, so if you are close to that, go with the Rich (deepest) tone. Only qualm is that there aren't more shades for deeper tones.
Watery with no coverage
Nik from MN
I did not care for this product at all. It felt watery and a bit almost waxy applying with a makeup sponge. I also tried my foundation brush and it just swished around my skin without staying/covering at all. I threw it out after Day 2 of trying to apply it.
Jackie C. from Oxnard, CA
I don't wear a lot of makeup and mainly stick with just concealer, but wanted something to even out my skin tone without feeling cakey or like I have a lot of product on. This is IT!!! Medium coverage that makes my skin glow without looking oily, and just an overall great texture. I love this and already bought the bigger size!
Binky from AR
It gives my face a good even tone and has great sun protection.
WR from AL
I bought the mini, because I wasn't sure how I would like it. This blew me away! It covers everything and stays on so well! I will be purchasing the full size!
EXCELLENT results...even for a 45 year-old!!!
Mississippi Melissa from Biloxi, MS
I've tried MANY foundations & CC creams through the years, from drug store brands to expensive ones. Although I typically frown and refuse to pay almost $50 for the bigger sized CC cream of this brand or any, I have to say that IT results is DEFINITELY worth it. Makes skin look almost flawless, even at my age.
The Best CC Cream Ever!!
20SomethingGirl from New Jersey
I use CC cream all the time as an alternative to heavy foundation. This one is the best! I used a pearl-sized amount and it covered my whole face. I was left with smooth, dewy, bright skin— and the best of all is that it doesn't feel heavy, and it is made without parabens. It's slightly pricey, but I would use it for any fancy event or any day that I want to look and feel like a celebrity, honestly. It's amazing.
Held up perfectly in Florida heat.
Sky from Indiana
Wow. This is absolutely amazing. I've never tried it due to the price, but we were going on vacation to Florida and I knew I needed something great to hold up in the weather. This did not disappoint. I have combo skin, so usually anything I use is either too dry or gets too oily around my t-zone. This looked perfect on every area of my face. It held up to being outside in 100° with almost 90% humidity all day at an amusement park and a heavy rainfall. It still looked great once I got back to the hotel. I did set it with a little bit of powder foundation and a mineral powder, though. Definitely buying a full sized tube once I run out!
There is a 60 day return policy
AprilE from West Palm Beach, Florida
I get frustrated when people review based on the color being wrong. Go exchange it. That doesn't give the rest of us a good honest idea of how the product works. It cosmetics is packed with serums. So you won't notice a major difference right away ... but unlike other foundations it will benefit your skin in the long run. It is buildable so if you found the coverage wasn't enough. Pop a bit more on and use a primer. The SPF 50 was the main reason I grabbed it. You really need to keep the sun from causing damage you'll see later in life. These mini's are great so you can grab two colors.
Abby from Atlanta
I normally never leave reviews, but this stuff is just so great. If you are considering this purchase, do it!! I get even more coverage than I did with my old foundation but I can't even feel this in my face. It's like I'm wearing nothing which is such a great change.
color shown on website is extremly different
P from Washington
I bought the color labeled as light. The color shown in the listing for this product is extremely different than the actual color of the product. I tried posting a question asking for advice on what color to buy and never got a response. The light color is actually very dark. My skin is warm toned and normally darker than the lightest two or three shades of most foundations but this product is very muddy and brown looking on my skin. It's so dark I thought maybe I got sent the wrong product. I also have not noticed the coverage to be any better than my normal foundation.
I was hoping for more coverage.
Terri from Glendale, AZ
I was hoping it would cover more like age spots but didn't work any better than my normal Cover Girl. Glad I only bought the travel size.
Make up lover from Dallas, tx
Dime size is enough for the whole face, I used a sponge and was very happy with the way my skin looked. I would say light to medium coverage, would prob get more coverage if you used a brush. My face looked fresh and healthy not at all cakey. Your skin will be even and have a natural satin finish. I did make sure to put moisturizer and a primer before applying the CC cream and I also set my whole face with the bye bye pores pressed powder.
I actually do buy this product again and again
Jim the runner from San Jose, CA
Covers freckles and blemishes well.
Medium Color Too Dark
Fair-skinned Brunette from Dallas, TX
When ordering, I checked the IT Cosmetics website for info to help me choose the correct color. Their website indicated that Medium is the most popular tone and that fairer tones are only for blonds and redheads. So I ordered the Medium and it's way too dark. This tube is basically trash now.
quilter from Lake View, NY
I bought this small size in shade light because I need to add it to the fair shade that I bought in the full size. Light has become too yellow for me but the fair is a tad too light, so I mix a little light shade into the fair, and all is good. Wish I didn't have to do that, but I like the formula, so I will continued doing this.
No I would not buy it again
Claudia Chavez from Northridge California
I use it as an every day make up I like the glow on my face to look natural but this product did not work for that
The shade was way off
L from VA
It was way darker and more orange than was shown. But I liked the feeling of it and it blends well. I would say buy this in a store where you can see the shade better
anNie from Ga
It's a great makeup and the SOF is huge! Love it. Wears wonderful all day
Goes on well.
Toni357 from New Jersey
I have large pores, so any foundation lays in the pores and is very visible. I have tried a plethora of foundations. This one goes on smoothly and it does not bring attention to my large pores. I am very happy I decided to try it and will be using it from now on.
great coverage, hydrating
Heather B from Evansville IN
I've seen a lot of products reviewed as looking like bare skin instead of makeup, but this is the only one I've ever seen actually do that in person. Higher coverage than I expected, not quite full but close. Didn't sink into lines on a 46 year old face. Haven't tested for longevity yet, but very happy with this overall. Would be too pricey for me if I wore makeup every day, but the trial size will last a good long while.