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ILIA Limitless Lash Mascara #1
ILIA Limitless Lash Mascara #1

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ILIA Limitless Lash Mascara

$29.00

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    • After Midnight Limitless Lash Mascara
    • Before Dawn Limitless Lash Mascara
    Size:0.27 oz

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    Details

    Benefits

    • Dual-sided brush - short bristles curl, long bristles separate
    • Nourishing, buildable formula
    • Safe for sensitive eyes + contact lenses
    • Flake and smudge-resistant
    • Removes easily with warm water
    • Mono-material tube reduces carbon emissions by 46% and waste by up to 20%*
    • *Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate
    • 2025 Allure Readers' Choice Award Winner

    Key Ingredients

    • Arginine + Biotin - Lash care heroes that help fortify + strengthen for healthier-looking lashes
    • Organic Shea Butter - Weightlessly conditions + adds a soft, flexible feel
    • Ethically Sourced Beeswax - Nourishes + defines without clumping

    Research Results

    • 100% said it lifts, separates, and defines lashes*
    • 97% said it doesn't smudge, flake, or crumble**
    • 95% said lashes look longer*
    • 91% said it nourishes and fortifies lashes***
    • In a clinical study of 42 people after 2 weeks () and immediately (). In a 2-week study of 32 people ()

    Item 2629324

    How To Use

    For extra lift, use an eyelash curler before applying. Glide the shorter side of the dual-sided wand through lashes to lift and define. Use the longer, comb-like side to lengthen and separate each lash. Apply more coats for a bolder look. To remove, rinse with warm water - no makeup remover needed.

    Ingredients

    Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide). *Organic Ingredients.

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

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    Review Snapshot

    by PowerReviews

    2535 ReviewsWrite a Review
    94%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Most Helpful Positive Review
    My new Holy Grail

    I am so thankful for Ilia and PinchMe in sending me this product. I cannot say enough good things!! I received 2 products - the Limitless Lash Mascara and the Foundation stick. Limitless Mascara: This product was such a pleasant surprise. I was gifted the Limitless Lash Mascara in brown to revie...

    Versus
    Most Helpful Critical Review
    Not for me

    I was so excited to receive this product from pinch me in exchange for my honest review. So here are My thoughts on this ilia limitless lash mascara. Let's start off with the packaging. It is very nice sleek simple tube with a silky matte feel. It feels of very good quality. The mascara wand doesn't...

    2535 results

    Was not expecting to like this as much as I did

    Submitted 19 days ago

    By Jessica

    From Ohio

    I was pleasantly surprised with this mascara. The mascara wand is such an interesting shape it took me a little bit to get used to and figure out how to get the most out of it, but now that I know how to use it, it works amazingly. I really like how this makes my lashes look. Not only do they look very natural, but they look very full and long. One of my favorite things about this mascara is that it layers very beautiful. It is not clumpy, nor is there any fallout when applying more than a few layers (which I like to do). The only downside is the price point. Even if it was just a few dollars cheaper it would be better.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Ilia Before dawn mascara

    Submitted 24 days ago

    By Monica

    From Virginia

    This is my favorite mascara! I have tried the Ilia volume one and didn't like that as much and I also got a sample of the Chanel volume de Chanel and this ilia lengthening mascara was even better than that with a cheaper price point. I had a sample of the Ilia in black and bought before dawn in the full size. For the brown on me it looks pretty natural I will say the sample size I have of the black seems to lengthen my lashes a little better than the full size wand. But this lengthening mascara is my favorite and it washes clean with water!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Hate it

    Submitted 25 days ago

    By Vikki

    From Wisconsin

    Might as well be putting colored water on your lashes.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    So amazing

    Submitted 28 days ago

    By A.P

    From New York, NY

    I tried this mascara since my friend gave it to me for my birthday and its amazing. I have medium length lashes and they lift amazingly + add more length on my lashes. It's different for everyone but for me, this is my go to mascara now!!! :)

    Was this review helpful to you?
    Worst Ever Mascara

    Submitted 2 months ago

    By Annie

    From Texas

    It doesn't add length, it makes my eyelashes droop, and it flakes. I've tried more mascaras in my lifetime than I can even remember, but this was the worst I have ever tried.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?