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Summary
Maybelline Lifter Foundation: 90 percent skincare formula with Niacinamide and Hyaluronic Acid for plumpy and glowy skin.
Benefits
- Discover Maybelline's Lifter Plump and Glow Foundation, a revolutionary, skincaring formula clinically tested to visibly plump and brighten skin instantly while improving your skin's health over time.
- Our 90 percent skincare formula is supercharged with Niacinamide, a powerful antioxidant that helps refine pores and even skin tone, and Hyaluronic Acid to deeply hydrate and plump skin, minimizing the look of wrinkles.
- Achieve your perfect complexion with buildable coverage, from a sheer, natural glow to a more full-coverage finish. Layer effortlessly without ever looking cakey or heavy.
- The radiant finish enhances your skin's natural luminosity, leaving you with a healthy, vibrant glow. Our long-wearing formula stays put all day, keeping you looking fresh and confident.
- Find your perfect match. Available in 24 diverse shades, Lifter Foundation is designed to complement a wide spectrum of skin tones, from fair to deep. Discover your shade and experience a flawless, natural-looking complexion.
Features
- Niacinamide, a powerful antioxidant, helps to refine pores, even skin tone, and reduce the appearance of blemishes. Hyaluronic Acid deeply hydrates and plumps the skin, minimizing the look of fine lines and wrinkles.
Item 2648645
Shake well before use. Take off cap and pump to apply on fingers and onto clean, hydrated skin. Blend with brush, fingers or beauty sponge to even out complexion. If needed, apply more product for extra coverage.
Aqua / Water / Eau, Isohexadecane, Isododecane, Dimethicone, Glycerin, Peg-9 Polydimethylsiloxyethyl Dimethicone, Butylene Glycol, Niacinamide, Dimethicone Crosspolymer, Disteardimonium Hectorite, Synthetic Fluorphlogopite, Peg-10 Dimethicone, Kaolin, Cetyl Peg/Ppg-10/1 Dimethicone, Phenoxyethanol, Sodium Chloride, Polyglyceryl-4 Isostearate, Caprylyl Glycol, Silica, Disodium Stearoyl Glutamate, Ethylhexylglycerin, Butyrospermum Parkii Butter / Shea Butter, Sodium Hyaluronate, Maltodextrin, Aluminum Hydroxide, Citric Acid, Camellia Sinensis Leaf Extract, Carbomer, Sodium Lactate, Polysorbate 20, Tocopherol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7 [May Contain: CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77891 / Titanium Dioxide, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens].
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Foundation
[I received this product in exchange for my honest review] I recently got my hands on the Maybelline Lifter Concealer and I'm genuinely impressed! Maybelline promises a brightened, lifted look, and this formula definitely delivers. Texture & Application The texture is beautifully creamy—it glides on...
Most Helpful Critical Review
Shades are inaccurate and orange
I want to start by saying I am not a hard shade match. Every foundation I buy is either fair or light cool, and it always matches. I bought this in shade 115 (light cool). Not only is it too dark, but it's ORANGE. This is not a cool undertone, nor is it for light complexitions. Furthermore, the cove...
304 results
😍
I think i found my new favorite foundation. Its affordable and doesnt settle into the fine lines under my eyes or around my nose. It makes my face look so glowy and moisturized.
Love The Glow!!
[I received this product in exchange for my honest review] I recently tried the Maybelline Lifter Plump & Glow Foundation, and it's quickly become one of my go-to everyday bases — especially if you love a natural, radiant finish without the heavy feel. This foundation is skincare-infused — with hyaluronic acid and niacinamide — so it not only provides coverage but also hydrates and helps your skin look plumper and more luminous! Coverage is light to medium and buildable, perfect for everyday wear or casual days when you want skin that looks enhanced rather than masked. The finish is glowy and radiant, giving a fresh, hydrated look that isn't greasy or overly shiny.

Not Maybelline's best.
[I received this product in exchange for my honest review] This product blends easy and the shade is fine but when they say, "Plump and GLOW" — they are ~heavy~ on the glow. My face feels so greasy and shiny when wearing. It comes off easy but I think that's because it's greasy…?


Shades are inaccurate and orange
I want to start by saying I am not a hard shade match. Every foundation I buy is either fair or light cool, and it always matches. I bought this in shade 115 (light cool). Not only is it too dark, but it's ORANGE. This is not a cool undertone, nor is it for light complexitions. Furthermore, the coverage is bad, and it's cakey and dry. The consistency is like frosting. You can tell not much work was put into the shade range or accuracy. I also bought the concealer in the same shade. It's the same cakey, dry consistency. The color is more accurate though. I included a picture to show the foundation next to the concealer (concealer on the left and foundation on the right). It's wild that those are supposed to be the same shade. I also included a picture with my favorite foundation, which is an accurate light cool shade. My foundation is on the bottom. You can see how dark and orange this foundation is in comparison. The last photo is the product on my face. It reminds me of how girls in middle school used to by the wrong shade of foundation and have that harsh line on their jaw. I don't understand the good reviews on this. It's awful in every way.
Never buying matte again
[I received this product in exchange for my honest review] I normally always buy matte foundation but after trying this I definitely wont be using anything else. It wasnt too heavy on my face but it lasted all day.