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e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
Summary
Highlights
e.l.f.'s Incredi-Curl Mascara is a buildable, volumizing and curling mascara that grips lashes for big, bold curl and volume that lasts. The curved, dense bristle brush catches each lash to volumize, lift and set curl for an eye-opening effect. The formula is smudge, flake, and transfer-resistant.
Benefits
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge, flake & transfer-resistant formula
- e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Research Results
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
- *In an instrumental test
- **In a consumer perception test
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2639452
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Brown: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Titanium Dioxide (CI 77891).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Great bang for your buck!
I didn't have high expectations for this mascara going in, although there are several Elf products I do like (I'm a high end makeup girly). I was very impressed by this mascara! The coloring is great, it lasted all day and it did very well doing several coats- it was super buildable and made my eyes...
Most Helpful Critical Review
Works
I got the product the product for free from elf in exchange for a review. It's okay, not amazing. The curl is definitely there right after applying, and the shade is super black, which I liked. It makes your lashes pop without looking too heavy. But after a few hours, I noticed the curl started to f...
1035 results
Great mascara
Incredi-curl mascara. This mascara is a good quality, the applicator wand is easy to use and doesn't clump. Great priced mascara that works well, and I would recommend. This mascara is easy to apply and works great at voluminous eyelashes. I would definitely recommend.
Would buy again
[I received this product in exchange for my honest review] This mascara has a very good curl to the lashes and very good clump control. I do not think it's water resistant though. Helped add volume at the root. This is become my new go to bartending and serving mascara
Great Curl!
[I received this product in exchange for my honest review] I really liked this mascara - it held a curl all day, and didn't flake and then came off easily at the end of the day. I've tried a lot of mascaras but I did really like the brush in this one as well and it was easy to get precise strokes.
Love it and recommend it
[I received this product in exchange for my honest review] **This mascara offers impressive curl retention, keeping lashes lifted and defined all day without drooping. Its volume boost effect adds a bold, full-lash look in just a few coats, making eyes appear more open and dramatic. The smooth application technique ensures even coverage from root to tip, without clumping or flaking. Featuring a clean ingredient analysis, it's formulated without harsh chemicals, making it gentle on sensitive eyes while still delivering high performance. Despite its long-lasting hold, the formula maintains excellent removability—effortlessly wiping away with warm water or a gentle makeup remover.**
Mascara
[I received this product in exchange for my honest review] I tried the e.l.f. Cosmetics incredi-curl mascara in brown. It goes on well and gives good volume without clumping. Brown is not usually the color I would purchase and while I don't hate it, I would prefer black. I would purchase this again in another color!