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Summary
Highlights
Hydrate Superfood Hair Mask is a deeply nourishing treatment mask with avocado and coconut oil that intensely moisturizes and softens dry, color-treated hair.
Benefits
- Provides intense nourishment
- Adds softness
- Provides extraordinary color protection
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Avocado Oil: Moisturizes hair
- Coconut Oil: Nourishes hair
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565144
Use weekly. Massage into hair from root to tip. Wait 5 minutes. Rinse.
Aqua/Water/Eau, Cetearyl Alcohol, Glycine Soja Oil/Soybean Oil, Behentrimonium Chloride, Parfum/Fragrance, Isopropyl Alcohol, Glycerin, Phenoxyethanol, Tocopheryl Acetate, Cocos Nucifera Oil/Coconut Oil, Persea Gratissima Oil/Avocado Oil, Ethylhexyl Methoxycinnamate, Butylene Glycol, Bht, Chlorhexidine Digluconate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Limonene, Citric Acid, Coumarin, CI 19140/Yellow 5, CI 14700/Red 4, Melanin, Tocopherol, Pentylene Glycol, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract/Rosemary Leaf Extract, Ethylhexylglycerin.
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Questions
Ask a QuestionQ&A
Showing 20 out of 33 Questions
- Q
Is this product / brand Cruelty Free? 3rd party tested? Peta Approved ? Leaping Bunny? Sold to mainland China? ( where they test on animals) This is very important to me . I do not support products that test on animals. Thank you
- Asked by Debbie
- Official Answer By Pureology - BEHi Debbie, Thanks for your inquiry about the Pureology Hydrate Superfood Hair Mask. You'll be pleased to know that this product has a vegan formula. To address your question about animal testing, L'Oréal does not test any of its products or ingredients on animals, anywhere in the world, and we've been a strong advocate against animal testing for over 10 years. We've worked closely with Chinese authorities to advance alternative testing methods, and significant progress has been made. Most cosmetics manufactured and sold in China, including imported non-functional products, no longer require animal testing. We hope this information is helpful! Please let us know if you have any other questions.Was this answer helpful to you
- Q
Does this product contain any protein?
- Asked by meg
- Official Answer By Pureology - BEHello Meg, thanks for asking about Pureology Hydrate Superfood Hair Mask. We can assist you by providing you with the complete ingredient list. We hope this helps! Aqua/Water/Eau, Cetearyl Alcohol, Glycine Soja Oil/Soybean Oil, Behentrimonium Chloride, Parfum/Fragrance, Isopropyl Alcohol, Glycerin, Phenoxyethanol, Tocopheryl Acetate, Cocos Nucifera Oil/Coconut Oil, Persea Gratissima Oil/Avocado Oil, Ethylhexyl Methoxycinnamate, Butylene Glycol, Bht, Chlorhexidine Digluconate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Limonene, Citric Acid, Coumarin, CI 19140/Yellow 5, CI 14700/Red 4, Melanin, Tocopherol, Pentylene Glycol, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract/Rosemary Leaf Extract, Ethylhexylglycerin.Was this answer helpful to you
- Q
Is the Superfood mask silicone free?
- Asked by Elle
- Official Answer By Pureology - BEHi There! Thank you for asking about our Hydrate Superfood Mask. Formulated Without Sulfates SLC & SLES Parabens Formaldehydes, Formaldehyde-Releasing Agents Phthalates Mineral Oil Retinyl Palmitate Oxybenzone Coal Tar Hydroquinone Triclosan & TriclocarbanWas this answer helpful to you
- Q
Do I use this product in addition to other conditioning post shampoo or instead of?
- Asked by Ally
- Official Answer By Pureology - BEHello, Thank you for your question. We recommend you use Hydrate Superfood after shampooing in place of the conditioner.Was this answer helpful to you
- Q
How long does this product typically last; how many uses are in this bottle?
- Asked by Blake
- Official Answer By Pureology - BEHi thanks for your question about Pureology Hydrate Superfood Hair Mask. The number of application will vary depending on the length and the texture of the hair and how much product an individual likes to use.Was this answer helpful to you
- Q
What happens if I put this in my hair and just leave it for the day instead of rinsing out will it create build up or will it not be good for hair or will it be fine please explain
- Asked by Jill
- Official Answer By Pureology - BEHi There! Thank you for asking about our Hydrate Superfood Hair Mask. Hydrate Superfood Hair Mask is a deeply nourishing treatment mask with avocado and coconut oil that intensely moisturizes and softens dry, color-treated hair.Use weekly. Massage into hair from root to tip. Wait 5 minutes. Rinse. For extra conditioning this mask can be left on for as long as you would like!Was this answer helpful to you
- Q
What is the difference between pureology super food and pureology hydrate soft mask?
- Asked by Kimberly
- Official Answer By Pureology - BEHi There! Thank you for asking about our Hydrate Soft Softening Treatment. Repair breakage with Almond Oil that instantly fills gaps in the hair cuticle while Shea Butter seals in moisture to create ultimate softness. A unique blend of Cardamom, Cedarwood and Sandalwood create a warm and spicy scent likened to a dry sauna moment in Palm Springs. Hydrate Superfood Hair Mask is a deeply nourishing treatment mask with avocado and coconut oil that intensely moisturizes and softens dry, color-treated hair.Was this answer helpful to you
- Q
My hair is colored treated and baby fine wavy hair. Plus it can be frizzy. I also have well water. What mask would be good for me? Thank you. Vicky
- Asked by Vicky
- Official Answer By Pureology - BEHi There! Thank you for your question. Our Pureology Hydrate Superfood Hair Mask would be a great option. Skip the juice cleanse and go straight to this weekly treatment. Like a vitamin shot for your hair, this mask boosts shine while intensely moisturizing and gives essential nutrients to all hair types. A great addition to your hair's clean diet.Was this answer helpful to you
- Q
Do you put onto dry or wet hair?
- Asked by BLR
- Official Answer By Pureology - BEHi There! Treat your hair to intense moisture that smells like a tropical paradise. Apply a quarter-sized amount to shampooed hair, focusing on the midlengths and ends where hair needs most moisture. Gently massage through to penetrate strands and take a relaxing moment. Wait 5 minutes. Rinse to reveal softness and shine. A weekly indulgence for softer, hydrated hair. For the deepest treatment, use following the Hydrate, Smooth Perfection or Nanoworks Gold hair care systems.Was this answer helpful to you
- Q
Is this mask low in protein?
- Asked by Maxaroni and Cheese
- Official Answer By Pureology - BEHi thanks for your question! Pureology Hydrate Superfood Hair Mask offers intense moisture and nourishment to dry hair. All the ingredients in the product are listed on the product package and the website.Was this answer helpful to you
- Q
Is this the same as the pureology hydrate conditioner?
- Asked by Sav
- Official Answer By Pureology - BEHello Sav, Hydrate Superfood is a deep hair mask that deeply nourishes with avocado and coconut oil that intensely moisturizes and softens dry, color-treated hair. We hope this helps!Was this answer helpful to you
- Q
Hi! Will this also help hydrate my scalp?
- Asked by A
- Official Answer By Pureology - BEHello A, Hydrate Superfood Deep Treatment Mask's primary purpose is to bring hydration to your hair; it might also help hydrate your scalp. Hydrate Superfood Hair Mask is a deeply nourishing mask with avocado and coconut oil that intensely moisturizes and softens dry, color-treated hair.Was this answer helpful to you
- Q
Should this mask come with a seal on the product? I took the lid off the tube I just purchased and there's no seal.
- Asked by Kitty
- Official Answer By Pureology - BEHi there, Thank you for your question regarding our Hydrate Superfood Deep Treatment Mask. This mask does not have an inner seal.Was this answer helpful to you
- Q
Is this product color safe? I just went blonde and want to take care of its health but don't want to risk messing up my new tones
- Asked by Ally
- Official Answer By Pureology - BEThank you for your interest in our Hydrate Superfood Deep Treatment Mask. All of our products are safe to use on color-treated hair including the Hydrate Supperfood Treatment.Was this answer helpful to you
- Q
Does this fragrance smell like the original pureology hydrate line does? I'm sensitive to fragrance. The only fragrance I can tolerate from pureology has been the hydrate shampoo and conditioner. I tried the softening treatment and got a migraine from the intense perfume fragrance it contained. Wondering if this mask will be different.
- Asked by e
- Official Answer By Pureology - BEHello there, this is the description of its fragrance. Close your eyes and find yourself sipping piña coladas at Malibu Beach. A tropical smoothie of Pineapple and Coconut are slightly warmed with a Vanilla scent. We hope this helps!Was this answer helpful to you
- Q
Is this the same as the pureology hydrate conditioner?
- Asked by Sav
- Official Answer By Pureology - BEHello Sav, Hydrate Superfood is a deep hair mask that deeply nourishes with avocado and coconut oil that intensely moisturizes and softens dry, color-treated hair. We hope this helps!Was this answer helpful to you
- Q
Hi! Will this also help hydrate my scalp?
- Asked by A
- Official Answer By Pureology - BEHello A, Hydrate Superfood Deep Treatment Mask's primary purpose is to bring hydration to your hair; it might also help hydrate your scalp. Hydrate Superfood Hair Mask is a deeply nourishing mask with avocado and coconut oil that intensely moisturizes and softens dry, color-treated hair.Was this answer helpful to you
- Q
Should this mask come with a seal on the product? I took the lid off the tube I just purchased and there's no seal.
- Asked by Kitty
- Official Answer By Pureology - BEHi there, Thank you for your question regarding our Hydrate Superfood Deep Treatment Mask. This mask does not have an inner seal.Was this answer helpful to you
- Q
Is this product color safe? I just went blonde and want to take care of its health but don't want to risk messing up my new tones
- Asked by Ally
- Official Answer By Pureology - BEThank you for your interest in our Hydrate Superfood Deep Treatment Mask. All of our products are safe to use on color-treated hair including the Hydrate Supperfood Treatment.Was this answer helpful to you
- Q
Does this fragrance smell like the original pureology hydrate line does? I'm sensitive to fragrance. The only fragrance I can tolerate from pureology has been the hydrate shampoo and conditioner. I tried the softening treatment and got a migraine from the intense perfume fragrance it contained. Wondering if this mask will be different.
- Asked by e
- Official Answer By Pureology - BEHello there, this is the description of its fragrance. Close your eyes and find yourself sipping piña coladas at Malibu Beach. A tropical smoothie of Pineapple and Coconut are slightly warmed with a Vanilla scent. We hope this helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
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Ratings Distribution
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Hair Type
Most Helpful Positive Review
Quality Hair Treatment that Restores Shine and Smoothness
This stuff is liquid gold for your hair. It is specifically formulated for color treated hair to restore youthful movement and sheen. I started using the Pureology line in my late 20's on the recommendation of my hair stylist. I had dry brittle hair thanks to genetics, hormone changes and carelessne...
Most Helpful Critical Review
Old version better
I loved the old mask Hyra Whip in the original purple container. I have bleached blonde hair and it was the only mask that made my hair soft, silky and shiny. Used it for years. This new formula did nothing for my hair. My hair was no where near as soft and shiny as the old formula. My hair was dry ...
1796 results
Seriously hydration
I LOVE this moisture mask and only wish the whole Hydrate line smelled like this. The scent is light, natural and reminiscent of coconut, shea butter, and a hint of jasmine. It reminds me of a tropical paradise. A little goes a long way. Leave it in a while and dont forget to rinse with cool water. A permanent part of my hair care routine.
So Good
Smells amazing, but I can see that being a con for some sensitive to scent. Makes my hair so soft and detangles my hair easily after it gets knotted from being down all day.
Glossy and glowing!
I LOVE this hair mask! The first time I used it I noticed a didference. Will definitely be repurchasing!
Did not work for me
I used this three times hoping that it would smooth my dry damaged hair. The mask made no difference in the feel of my hair. I have used much better (and lower cost) masks in the past that are much better at repairing hair. It does smell good.
Changed the formula
I really liked the Pureology brand, and this hair mask was my favorite. I haven't bought it in a year, and I think they changed the formula and the scent. The smell is so strong and unpleasant; it smells like a very cheap perfume you could buy in the Soviet Union. I would not recommend it.