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Anastasia Beverly Hills Hydra Prime SPF 50 Hydrating Face Primer
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Summary
Multi-tasking daily SPF 50 that primes and protects all skin tones with hydrating benefits. Clinically shown to reduce fine lines, boost moisture and smooth texture with a glowy finish and no white cast. Powered by niacinamide, ectoin, and beet root to defend skin and prep it - makeup optional.
Features
- Daily, lightweight, broad-spectrum SPF 50
- Breathable, barrier-strengthening primer and sunscreen
- Forms an antioxidant shield to protect from environmental stress
- Clinically proven to improve skin tone, hyperpigmentation, texture, and signs of aging
- Blurs and smooths the appearance of uneven texture and fine lines
- Preps and primes skin for smooth, perfected makeup application
- Silky texture blends invisibly with no white cast, residue, piling or greasy feeling
- Microbiome-friendly by creating a balanced environment for optimal skin health
- Multi-tasking formula boosts moisture levels, refines texture, and provides sun protection
- Uplifting citrus scent with fresh, herbaceous undertones
- Wear alone for a smooth, radiant look or with makeup for staying power without disruption
- Suitable for all skin types and tones
- Paraben-Free, Gluten-Free, Phthalates-Free, Mineral-Oil Free, Sulfate-Free
- Clinically tested, Dermatologist tested and Noncomedogenic
Key Ingredients
- Niacinamide helps blur the look of dark spots and refines surface texture
- Ectoin helps strengthen skin’s barrier, keeps skin hydrated and defends from environmental stress
- Beet Root helps improve the look of skin texture and helps retain moisture
- Bisabolol helps soothe and calm sensitive skin
- Acetyl Zingerone helps reduce redness, fine lines and signs of aging
Research Results
- *In an 8-week independent study with 32 women:
- 100% showed up to 57% more moisture instantly*
- 100% saw fine lines and wrinkles visibly soften in 4 weeks*
- 97% showed improvement in moisture levels after 18 hours*
- 81% saw dark spots fade*
- 96% saw no white cast, no greasy feel*
- *In an 8-week independent study of 32 women
Item 2640725
HOW TO APPLY:
For optimal sun protection, apply 15 minutes before sun exposure.
Apply evenly to your face, including the forehead, cheeks, nose, and chin (about a nickel-size amount).
Blend into skin using fingertips.
Don't forget about the ears, neck, and decolleté area.
Apply daily as the last step in your skincare routine and before makeup (if any).
Allow the formula to absorb into skin before applying makeup.
Re-apply at least every 2 hours for optimal sun protection benefits.
PRO TIPS:
Use alone for a hydrated, radiant look or as the perfect base for a flawless makeup application.
Reapply sunscreen every two hours, or sooner if you're swimming, sweating, or exposed to intense sunlight, to maintain protection.
Use a water-resistant sunscreen if swimming or sweating.
Water/Aqua/Eau, Isododecane, Butyloctyl Salicylate, Polymethylsilsesquioxane, Glycerin, Butylene Glycol, C12-15 Alkyl Benzoate, Niacinamide, Fructooligosaccharides, Beta Vulgaris (Beet) Root Extract, Sodium Polyacryloyldimethyl Taurate, Gluconolactone, Argania Spinosa Kernel Oil, Acetyl Zingerone, Fragrance, Tocopherol, Tocopheryl Acetate, Acetyl Glucosamine, Ectoin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Bisabolol, Sodium Benzoate, Potassium Hydroxide, Potassium Lactate, Sodium Dilauramidoglutamide Lysine, Lactic Acid, Calcium Gluconate, Geraniol, Linalool.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Glowy, Protective, Priming
I received a complimentary bottle Anastasia Beverly Hills Hydra Prime SPF 50 in exchange for my honest review, and I'm giving it a full five, shining stars. The packaging is luxurious yet practical, with a sleek, travel-friendly pump that dispenses the perfect amount with no mess or waste. The effe...
Most Helpful Critical Review
Pilled on my skin 💔
[I received this product in exchange for my honest review] I truly love this brand, so when I got the chance to try their new product, I didn't hesitate for a second. The sun protection is excellent — I spent hours in direct sunlight and didn't get burned at all, which speaks to how well it perform...
717 results
Great Product
[I received this product in exchange for my honest review] This is a great product. It works really well and goes on smooth. It's great for everyday use and it smells good too. I really like that it has sun protection as well.

I would buy this again
This is an awesome hydrating face primer. It makes your skin so soft. I wear it without applying makeup. It works very well either way. An added plus it has a sunscreen.
Not for oily skin
I wanted to love this primer so bad because I love Anastasia products but this was a flop for me. Smells amazing and hydrates the skin great, I appreciate the SPF without being greasy or leaving a white cast. But even woth applying 10% niacinimide before this, my face was still full of oil after just a few hours. I dont feel that it wears well with oily skin at all.
Hydra prime
[I received this product in exchange for my honest review] This Anastasia Beverly Hills primer has become a staple in my make up routine. It makes my make up application look more even. I find that my skin looks more smooth. I love the added benefit of the SPF50.
Would absolutely buy this again!
I love this SPF and as a fan of ABH, I have been waiting to try this!!! I love the sleek packaging and the SPF of 50 keeps me long protected. It is super light and dewy on the skin without leaving your skin and the scent on it is very light. Definitely recommend!
