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KVD Beauty Good Apple Lightweight Full-Coverage Concealer
Summary
Good Apple Lightweight Full-Coverage Concealer is an extreme long-wear, crease-resistant concealer with the same hydrating, lightweight full coverage as KVD Beauty's iconic Good Apple Foundation.
Benefits
- KVD Beauty's iconic Good Apple Foundation is now a concealer for all skin types
- Undetectable feel with unforgettable coverage for undereyes and beyond
- Get all of the pigment, without the weight
- Good Apple Concealer blends out easily for a natural, skin-like finish
- Ultra-concentrated with InterLace Pigments that seamlessly stretch over skin for crease-resistant coverage and a brighter look
- Designed with undereyes in mind, the applicator mimics your fingertip for precision + a soft-touch feel
- Fully recyclable box and tube
- 100% vegan
Key Ingredients
- Antioxidant-rich apple extract helps nourish the delicate eye area
- Raspberry stem cells provide deep moisturizing benefits for all-day comfort and hydration
Features
- In a consumer study on 33 volunteers:
- 97% of users agree this product delivers buildable and comfortable full coverage
- 97% of users agree this product has a natural, skin-like finish
- 97% of users agree this product is not cakey and feels amazing on the skin
Item 2591743
FIND YOUR SHADE
Choose your shade based on the coverage you want:
HIDE BLEMISHES: Use the shade that's closest to your skin tone.
WAKE UP + HIGHLIGHT: Choose a shade that's 1-2 shades lighter than your skin tone.
CANCEL PURPLE//BLUE: Pick a shade with a yellow or golden undertone to balance. - BRIGHTEN DISCOLORATION: Grab a shade with a peach or copper undertone to color correct.
CONCEAL
- Use the applicator to smoothly apply concealer under your eyes, or anywhere you want more coverage.
- Blend it out with a damp beauty sponge or small brush, or tap it into skin with your fingers.
PRO TIP: When spot concealing, let Good Apple Concealer sit on skin for 30 seconds before blending it out for boosted coverage.
HIGHLIGHT
- Use a shade lighter than your skin tone to accent the high-points of your face. Think: Under eyes blended out to your cheekbones, down the bridge of your nose, in the center of your forehead and your chin.
Aqua/Water/Eau, Dimethicone, Caprylyl Methicone, Trimethylsiloxysilicate, Alcohol Denat., Caprylic/Capric Triglyceride, Isododecane, PEG-12 Dimethicone/PPG-20 Crosspolymer, Sorbitan Isostearate, Phenyl Trimethicone, Butylene Glycol, Sodium Potassium Aluminum Silicate, BIS-Hydroxyethoxypropyl Dimethicone/IPDI Copolymer Ethylcarbamate, Caprylyl Dimethicone Ethoxy Glucoside, Pyrus Malus (Apple) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, DI-C12-13 Alkyl Tartrate, Triethoxycaprylylsilane, Phenoxyethanol, Sodium Chloride, Alcohol, Potassium Sorbate, Sodium Dehydroacetate, Silica, Alumina, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyphenylsilsesquioxane, Glycerin, Tocopheryl Acetate, Tocopherol, Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
I would buy again
I've seen other reviews where this concealer dries out the under eye area. I have dry skin, and live in a dry state. Before applying I put on eye cream, and then facial moisturizer. I do not have this problem with the concealer setting into fine lines, and it does not appear drying for my skin. Once...
Most Helpful Critical Review
Have a few issues
I have a birthmark under my eye as well as some dark discoloration around my mouth which is why I gravitate toward products that claim to be full coverage. Typically, even other full coverage products I try need more than one layer in order to completely cover my birthmark. With that being said, I w...
137 results
Goes on well
Verified Buyer
This product is ok but maybe I could go lighter to cover dark circles but overall good quality
First concealer I've found that blends well!!
I love the applicator,it works great for my dark soots and my nose. Blends well with my makeup sponge and/or a brush! Not cakey at all for me. Plus it's absolutely cute! I will definitely be buying again!
Have a few issues
I have a birthmark under my eye as well as some dark discoloration around my mouth which is why I gravitate toward products that claim to be full coverage. Typically, even other full coverage products I try need more than one layer in order to completely cover my birthmark. With that being said, I would say this concealer is more of a high medium and not quite full coverage product. It covers redness well but my birthmark and discoloration still show through after one layer. That is usually completely fine with me but the issue is that the product does not layer well at all. I've tried many times to build it up different ways but attempting to layer this just makes it look super patchy. It is a bummer because just one layer of the product looks beautiful! It has a satin matte finish that lasts a long time with very minimal creasing. I get the best results by spreading a thin layer on and patting it lightly in with a brush. However, using a sponge or my finger also just make it look patchy. Ill definitely use this on more lighter coverage days but I wouldnt repurchase something so finicky with all the good concealers on the market lately
best concealer
this is it for me. best coverage melts into the skin looks very natural but the coverage is there!!! definitely the least drying concealer ive ever tried like obsessed is an understatement
100% will buy again.
i love the applicator. GREAT coverage. other reviews says it's dry but i've never had a problem with any dryness. it's not patchy. lasts me all day. i've cried a few times with it on and it wouldn't budge. i can put the concealer over my makeup through out the day to touch up and it doesn't cake up or anything. i also use the elf power grip primer under and even when i don't use primer it's still great. will forever use this concealer. would love if they would come out with even lighter shades.