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Summary
Next-level tubing mascara that lengthens and strengthens lashes root-to-tip with a clean formula 4 years in the making. Smudge-proof, clump-free, flake-free, and boosted with lash-serum ingredients like Biotin, Peptides, and Red Clover for instant and long-term lash benefits. Ophthalmologist-tested.
Benefits
- Long-wearing, natural-looking length and fanned-out definition
- Defines every lash without clumping
- Strengthens lashes over time with Biotin & Peptides
- Safe for sensitive eyes and contact lens wearers
- Removes cleanly with warm water or makeup remover
Key Ingredients
- Peptides & Red Clover Extract – support longer, thicker, stronger lashes
- Vitamin B7 (Biotin) – fortifies and helps prevent breakage
- Pea Sprout Extract – nourishes brittle lashes and boosts growth
- Shea Butter – conditions for healthy, glossy lashes
Item 77002367
- Apply from lash base to tip for instant length
- For removal: rinse with warm water or cleanser – formula slides off in little “tubes”
Aqua/water/eau, Polyacrylate-21, Alcohol Denat., Glycerin, Dimethicone, Glyceryl Stearate SE, VP/Eicosene Copolymer, Butylene Glycol, Butyrospermum Parkii (Shea) Butter, Copernicia Cerifera (Carnauba) Wax, Palmitic Acid, Phenoxyethanol, Tromethamine, Stearic Acid, Trideceth-6 Phosphate, Caprylyl Glycol, Xanthan Gum, Acacia Senegal Gum, Sodium, Dehydroacetate, Sodium Benzoate, Dipropylene Glycol, Potassium Sorbate, Ethylhexylglycerin, Glyceryl Caprylate, Cellulose, Pisum Sativum (Pea) Sprout Extract, Sodium Phytate, Dextran, Biotin, Synthetic Beeswax, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract, [+/- Iron Oxides (CI 77499)]
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
I wanted to try a tubing mascara and
I wanted to try a tubing mascara and was debating between this and Serena William's makeup brand and ultimately decided to go with alleyoop for the ingredients and given that I was already placing an order for concealer and sunblock. I was originally using the Ilia mascara but felt that its stayin...
Most Helpful Critical Review
I've been a thrive mascara girl for about
I've been a thrive mascara girl for about the last 5-6 years but I don't love how quickly the mascara can dry out. I saw alleyoop marketed on TikTok as the better fiber mascara (compared to thrive specifically) so I figured I'd give it a shot. I ordered it on June 10th and didn't receive it until Ju...
790 results
Perfect for traveling, love the new brown! My
Verified Buyer
Reviewed at

Perfect for traveling, love the new brown! My new choice!
This mascara was compared to Thrive mascara, which
Verified Buyer
Reviewed at

This mascara was compared to Thrive mascara, which is a fiber lengthening mascara. It appears to grow your lashes. While the Alleyoop mascara doesn't clump, and goes on smoothly, it definitely doesn't lengthen your lashes and it's messy and crumbly washing it off. I'm going back to Thrive.
Love the new brown! Will be switching from
Verified Buyer
Reviewed at

Love the new brown! Will be switching from Prime.
Perfect for traveling, love the new brown! My
Verified Buyer
Reviewed at

Perfect for traveling, love the new brown! My new choice!
Perfect for traveling, love the new brown! My
Verified Buyer
Reviewed at

Perfect for traveling, love the new brown! My new choice!