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PÜR Fully Charged Mascara Primer Powered by Magnetic Technology
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Highlights
Summary
PÜR Fully Charged Mascara Primer Powered by Magnetic Technology adds a sheer layer under mascara to boost volume, length & hold lash curl while delivering lash-nourishing ingredients.
Benefits
- Coats lashes with lash-loving, conditioning ingredients to increase the appearance of healthier, longer-looking lashes.
- Adds volume and curl for added definition.
- Creamy mascara formula creates the perfect base, enhancing the overall performance of mascara.
Key Ingredients
- Carnauba Wax separates and sets each lash for all day length, volume, and curl, creating the perfect mascara primer for your mascara for maximum product performance.
- Vitamin B5, also known as Panthenol, nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.
- Rich in Sunflower Seed Oil, a lightweight, hydrating oil that nourishes eyelashes and soothes skin.
- Together, Vitamin B5 and Sunflower Seed Oil condition dry, brittle lashes resulting in fuller, longer-looking lashes.
Formulated Without
- Aluminum
- Animal Derived Ingredients
- Formaldehyde
- Gluten
- Lead
- Mineral Oil
- Parabens
- Paraffin
- Petrolatum
- Phthalate
- Silicones
- Sulfates
- Talc
Item 2523941
First apply a coat of Fully Charged primer to top and bottom lashes and allow to dry. Then apply one to two coats of Fully Charged Mascara to top and bottom lashes to achieve a dramatic lash look.
Aqua, Glyceryl Stearate, C18-36 Acid Triglyceride, VP/Methacrylamide/Vinyl Imidazole Copolymer, Cetyl Palmitate, Stearic Acid, Propandiol, Steareth-20, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, PVP, Steareth-2, Phenoxyethanol, Polyquatrinum-10, Phospholipids, Helianthus Annuus (Sunflower) Seed Oil, Panthenol, Dipropylene Glycol, Magnesium Aluminum Silicate, Hydroxyethylcellulose, Aminomethyl Propanol, Caprylyl Glycol, Chlorophensin, Disodium EDTA.
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Reviews
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Most Helpful Positive Review
My new favorite primer! Works well!
First of all, Fully Charged is one of my all time favorite mascaras! It separates like no other, and I like it so much better than Better than Sex mascara. It doesn't clump as much as Too Faced. I got this duo set over Christmas with this primer, and can I say, WOW! It makes such a difference!...
Most Helpful Critical Review
Just okay
To me, this product was just okay. It did what it is supposed to do, but it also didn't make much of a difference to me. My regular mascara works just as well without it. It was just an extra step, that didn't seem extremely necessary. I even waited a couple of minutes to make sure the mascara prime...
104 results
Perfect Alternative For MAC False Lashes Maximizer
Age 30-44
Ulta rep recommended I try this because my go-to MAC False Lashes Maximizer was out of stock. Best recommendation I've ever received and I actually like it better than the MAC lash primer!
my new favorite
tried so many primers - from essence, lime crime to Anastasia. This is the winner. My current madcara is a MAC, underlaying it with the PUR primer - perfection! long even lashed is the ultimate result in have been looking for. And i got it! highly recommend. P.S. especially when its on sale :)
No need for mink false lashes and glue
Verified Buyer
Hydrates and lengthens lashes. Minks can keep their fur!
Holy grail !
I have literally tried every mascara under the sun, from drugstore 5 dollar ones to high-end and everything in between. All of them either flake, smudge or make me feel like I have sand in my eyes. Mascara is pretty much all the make up I wear and so I was becoming pretty hopeless with all the garbage sold these days... My husband gave me the primer/ Mascara set in my Easter basket and after a few months of use I feel I can safely say that I am searching no more. I even ditched the extensions. Length and volume, not...one...flake, no racoon eyes, no spider legs or clumps and best of all no irritation. My lashes are HUGE so much Length and fluffiness yet I forget I'm wearing anything until I look in the mirror, it really is amazing. The way it looks in the morning is the same way it still looks when I take it off at night. Washes off completely and easily with just my regular facial soap. I'd give it 6 stars if I could.
This was my first time
Verified Reviewer
Reviewed at

This was my first time using the primer w/my fully charged mascara and I love how it makes my lashes pop even more!