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PÜR Fully Charged Mascara Primer Powered by Magnetic Technology
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Highlights
Summary
PÜR Fully Charged Mascara Primer Powered by Magnetic Technology adds a sheer layer under mascara to boost volume, length & hold lash curl while delivering lash-nourishing ingredients.
Benefits
- Coats lashes with lash-loving, conditioning ingredients to increase the appearance of healthier, longer-looking lashes.
- Adds volume and curl for added definition.
- Creamy mascara formula creates the perfect base, enhancing the overall performance of mascara.
Key Ingredients
- Carnauba Wax separates and sets each lash for all day length, volume, and curl, creating the perfect mascara primer for your mascara for maximum product performance.
- Vitamin B5, also known as Panthenol, nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.
- Rich in Sunflower Seed Oil, a lightweight, hydrating oil that nourishes eyelashes and soothes skin.
- Together, Vitamin B5 and Sunflower Seed Oil condition dry, brittle lashes resulting in fuller, longer-looking lashes.
Formulated Without
- Aluminum
- Animal Derived Ingredients
- Formaldehyde
- Gluten
- Lead
- Mineral Oil
- Parabens
- Paraffin
- Petrolatum
- Phthalate
- Silicones
- Sulfates
- Talc
Item 2523941
First apply a coat of Fully Charged primer to top and bottom lashes and allow to dry. Then apply one to two coats of Fully Charged Mascara to top and bottom lashes to achieve a dramatic lash look.
Aqua, Glyceryl Stearate, C18-36 Acid Triglyceride, VP/Methacrylamide/Vinyl Imidazole Copolymer, Cetyl Palmitate, Stearic Acid, Propandiol, Steareth-20, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, PVP, Steareth-2, Phenoxyethanol, Polyquatrinum-10, Phospholipids, Helianthus Annuus (Sunflower) Seed Oil, Panthenol, Dipropylene Glycol, Magnesium Aluminum Silicate, Hydroxyethylcellulose, Aminomethyl Propanol, Caprylyl Glycol, Chlorophensin, Disodium EDTA.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Most Helpful Positive Review
My new favorite primer! Works well!
First of all, Fully Charged is one of my all time favorite mascaras! It separates like no other, and I like it so much better than Better than Sex mascara. It doesn't clump as much as Too Faced. I got this duo set over Christmas with this primer, and can I say, WOW! It makes such a difference!...
Most Helpful Critical Review
Just okay
To me, this product was just okay. It did what it is supposed to do, but it also didn't make much of a difference to me. My regular mascara works just as well without it. It was just an extra step, that didn't seem extremely necessary. I even waited a couple of minutes to make sure the mascara prime...
104 results
Makes my lashes fuller
This primer is fantastic. As I have aged my lashes have become thinner and thinner, with this primer I don't have to worry about thin lashes anymore. I highly recommend this product you won't be disappointed!
Pr Mascara Primer
Verified Reviewer
Reviewed at

The formula is drier than I expected it to be. It was a little hard to get all the lashes coated. I liked that it was formulated with Vitamin 5 and sunflower seed oil. I did see a difference in length but not volume.
Amazing texture
Love how it grows and preps my lashes before mascara. PLEASE RESTOCK every ulta i go to they are out of stock.
Best Mascara Primer I've Ever Used!
I have tried so many different primers, but this one truly nourishes and builds the perfect bases for my lashes at the same time! It prevents clumps and helps a great deal with volume. Most importantly it holds my lashes curl all day long!

Great Product!!!
Verified Reviewer
Reviewed at

This product was amazing!!! I wore mascara to clinical for the first time in awhile, since it usually falls and looks horrible. It helped my lashes stay up and look great even when I got home. I only do 4 stars due to the fact that I have no experience with primers and have nothing to compare it to :))