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Maybelline Full 'N Soft Waterproof Mascara #1
Maybelline Full 'N Soft Waterproof Mascara #1

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Maybelline Full 'N Soft Waterproof Mascara

$10.99

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Color:Very Black Full 'N Soft Waterproof Mascara Very Black
Size:0.28 oz

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Details

Benefits

  • Advanced thickening formula is enriched with Vitamin E to soften and nourish lashes
  • Helps to prevent lash loss
  • Waterproof mascara formula
  • Ophthalmologist tested, hypoallergenic tested, suitable for contact lens wearers

Item 2047246

Ingredients

Petroleum Distillates, C8-9 Isaproraffin, Disteardimonium Hectorite, Beeswax, Canauba Wax, Water, Synthetic Beeswax, Allyl Stearate / VA Copolymer, Paraffin, Proplyene Carbonate, Polyvinyl, Laurate, Silica, Rice Starch, Panthenol, Hydrolyzed Corn Starch, Methylparaben, Isoceteth-20, Lecithin, Acrylates, Ethyl Methacrylate Copyolymer, Tocopheryl, Acetate, Disodium, Cocoamphodiacetate, 2-Oleamido-1, 3-Octadecanediol, Simtheicone, Diazolidinyl Urea, Proplyparaben, Disodium EDTA. May Contain: CI 77492, CI 77499, CI 77491 / Iron Oxides, CI 75470 / Carmine, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 77289 / Chromium Hydroxide Green, Mica, CI 77891 / Titanium Dioxide, CI 77510 / Ferric Ferrocyanide.

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Q&A

Showing 5 out of 12 Questions
Q
Does this have parabens or phalates?
Asked by K
Official Answer By Maybelline - Brand Engage
Hello there. Thank you for reaching out about Maybelline Full ''N Soft Waterproof Mascara. Parabens are a group of commonly used ingredients that act as a preservative in cosmetics and personal care products. They are highly effective in preventing the growth of fungi, bacteria, and yeast that could contaminate and degrade products. As part of our commitment to deliver high-quality, effective products, certain parabens are used in some of our formulations to ensure the safety of our consumers. Extensive research spanning decades has confirmed the parabens in our portfolio are safe at the concentrations we use. The U.S. Food & Drug Administration (FDA), which regulates the personal care industry, upholds these findings. While we take great care in evaluating each ingredient we use and are confident in our products’ safety, we know there is public conversation encouraging consumers to avoid certain ingredients, as is the case with some parabens. Based on growing demand for products that do not include parabens, we substituted them for other preservatives in some of our products. Consumers can look on our products’ labels to see what ingredients are included. Additionally, as part of our innovation strategy we are developing packaging systems and new product formulations that are less vulnerable to microbiological contamination, which will limit the use of preservatives in general.Was this answer helpful to you
Q
Is this a tubing mascara?
Asked by Kayla86
Official Answer By Maybelline - Brand Engage
Hi there! Full 'N Soft® Waterproof Mascara. This advanced thickening formula nourishes with Vitamin E to create softer and fuller looking lashes. Nourished with Vitamin E, this advanced thickening formula creates full and healthy-looking lashes that are silky-soft. The Quick Dissolve System allows for quick and easy mascara removal to help prevent lash loss. We hope this information is helpful! Was this answer helpful to you
Q
if i rub my eyes will it make me look like a raccoon.
Asked by jordan
Official Answer By Maybelline - Brand Engage
Hi there, thank you for sharing your interest with our Full 'N Soft Waterproof Mascara. This mascara won't run, smear or smudge. We you give it a try and love it! XOXO Was this answer helpful to you
Q
Are there fibers in this mascara??
Asked by Emily
Official Answer By Maybelline - Brand Engage
Hey There! Thank you for sharing your interest with our Full 'N Soft Waterproof Mascara. This product does not contain fibers. We hope this information helps! XOXO Was this answer helpful to you
Q
Does it come in brownish black?
Asked by Jane
Verified Reply - Brand ExpertHi Jane, Full 'N Soft Mascara only comes in Very Black. If you are looking for a waterproof mascara that will give you a soft, voluminous look, we recommend checking out our Volum' Express The Mega Plush Waterproof Mascara in Brown Black! See here: http://www.ulta.com/volum-express-mega-plush-waterproof-mascara?productId=xlsImpprod4480193Was this answer helpful to you

Review Snapshot

by PowerReviews

803 ReviewsWrite a Review
87%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
My Beauty Routine Takes
Best Uses
Describe Yourself
Most Helpful Positive Review
Bring it back!

I've been using this mascara for as long as I can remember, and I'm having a hard time letting go! It has the best brush, holds a curl in my lashes while lengthening them and looking and feeling natural. It used to be available in brown and lasted forever. Now for some reason they stopped making thi...

Versus
Most Helpful Critical Review
Smudges/migrates under eyes BAD

I wear waterproof mascaras so that my mascara stays in place and I don't get raccoon eyes under my small eyes. I know they can be harsh to my lashes, so I tried this one on an online shopping whim since it it supposed to be easier to remove. Well, remove it did - but it removed itself, not with my h...

803 results

My 2nd Fav After Lash Discovery

Submitted 2 years ago

By LauraR1103

From undisclosed

Verified Buyer

Reviewed at

Maybelline North America - BV

Full 'n Soft is a great formula if you are looking for waterproof coverage that will not clump or lead to lash breakage. So many newer formulas are good 'short term' options, but require additional serums to maintain the quality of your lashes over time. Not so with this product! This product is a staple in my makeup bag.

Bottom Line Yes, I would recommend to a friend

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What has happened to this mascara???

Submitted 2 years ago

By AJ

From Tacoma WA

Age 45-59

I have purchased 3-4 recently from various locations to test and all are not the product I have used faithfully for years, so I'm assuming there has been a change to the formula which is very disappointing! The prior formula went on smoothly, allowed you to separate lashes and did not stick at all to an eyelash curler. Now, it's sticky and clumpy and I about ripped my eyelashes out with the eyelash curler this morning. Those who are faithful users of the Maybelline NY Full 'N Soft Waterproof mascara will most definitely notice a significant difference.

Bottom Line No, I would not recommend to a friend

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Love the Waterproof Aspect of This Mascara

Submitted 2 years ago

By Karen

From Germantown, TN

Age 60+

Verified Buyer

I have dry eyes, which, believe it or not, is a condition that can cause the eyes to water a lot. This waterproof mascara is perfect for me.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Bring back brown please

Submitted 2 years ago

By M

From TF , Idaho 83301

Age 45-59

BRING US MORE COLORS.BROWN!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Keep Coming Back

Submitted 3 years ago

By Abby

From GA

I tried this back in high school circa 2013 when Lauren Conrad swore it was her holy grail mascara. I bought the waterproof version for my watery, allergy prone eyes and liked it, but didn't stick with it because I was obsessed with false-lash level volume and it didn't offer that. Now that I'm older and like a more natural look, I always keep a tube of this on hand for the spring. I have horrible seasonal allergies and sensitive, watery eyes, and this is the only one that doesn't irritate them (which is a shock bc usually Maybelline mascaras irritate my eyes). It's a minimalist mascara - this won't give insane volume or length, but a soft flutterh look that looks natural. I don't use it on my bottom lashes because it tends to smudge, but it's great on the top lashes and build able depending on the look you want. It's also great because if I do end up with watery eyes and am out and about and can only find a tissue to wipe it off, it flakes off cleanly rather than smearing everywhere.

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