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Summary
DKNY 24/7 - the textural floral woody fragrance inspired by the city that's always on.
Fragrance Family
- Textural Floral Woody
Key Notes
- Pink Pepper
- Rose Centifolia
- Upcycled Cedarwood
Alcohol Denat., Fragrance/Parfum, Water/Eau (Aqua), Bht, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Citronellol, Geraniol, Hydroxycitronellal, Limonene, Linalool.
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Mother's Day tote bag with select $70 fragrance purchase. Excludes Chanel, Tiffany & Co. and Sol De Janeiro (valid thru 5/31/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Fragrance Type
- 207Floral
- 113Woody/Earthy
- 54Fresh/Aquatic
- 50Citrus/Fruity
- 28Oriental/Spicy
Most Helpful Positive Review
DKNY 24/7: The Fragrance That Captures the Heartbeat of New
DKNY 24/7 is one of those fragrances that instantly transports you to the heart of New York City. Imagine walking through the bustling streets, the energy of the city pulsing around you. That's the vibe DKNY 24/7 captures perfectly. When I first tried it, the initial burst of pink pepper and rhubar...
Most Helpful Critical Review
Ironically Timeless
As someone who prefers a sweet, elegant perfume, I was originally turned away by this scent. I am glad that I did not go off of first impression though. Spraying it on my tester card, my first thoughts were "musky avon grandma." After spraying it on my wrists and neck though, I started to pick up th...
268 results
Would love if..
Would love this if I did not already own Khloe Kardashians perfume do Khloe..also..it does not smell anything like the sample I received in my ultra magazine. I was a bit disappointed and took it back to the store immediately after smelling it. All the scents are starting to smell the same.
Basic.
The packaging is definitely a bit unique, however the contents of it not so much. The scent was a simple floral, and it didn't stick for very long. It's for sure a scent I've smelt a million other times. Not unique and not pleasant to my senses, though that's not to say it's completely terrible. Just not for me.
Not my cup of tea.
I did not enjoy this scent. Something about it was so strong for me. It almost smelled irony.
It has to become my new signature smell.
I can't get over how beautiful the packaging of this perfume is, it just looks so pretty and elegant. It has a very light texture you can't barely feel it on your skin after applying it, the scent it's really strong and long lasting, it kind of smells like night but with a subtle touch of flowers in a summer day.
I enjoyed this perfume here's why…
DKNY 24/7 is the perfect everyday scent—fresh, light, and not overpowering. It's that kind of perfume you can wear to work, a casual day out, or even a date. The balance of floral and fruity notes feels classy yet fun, and it actually lasts all day. Plus, the bottle and packaging is fun. Definitely a go-to fragrance!
