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Highlights
Summary
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Leaves hair soft, shiny, and healthy
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2651655
Apply to wet hair. Lather. Rinse.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum.
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Questions
Ask a QuestionQ&A
Showing 5 out of 33 Questions
- Q
Is this the best shampoo for oily fine hair?? My daughter has alopecia and her hair gets oily like in one day and they recommended this..Do you agree or is there another one better for daily use??? thank you so much
- Asked by mickey
- Official Answer By Joico - Brand EngageHi Mickey! Thank you for your question. Based on what you have shared, we would recommend the Joico Scalp Vitality Refreshing Shampoo & the Joico Defy Damage Protective Conditioner. We think she'll love it! ✨💕Was this answer helpful to you
- Q
Can this shampoo be a good choice, even for non-color treated hair? I was given a sample and I love it! But I have healthy, medium, straight hair that has never been color-treated. Is there another Joico shampoo I should look to instead?
- Asked by Lisa
- Official Answer By Joico - Brand EngageHi Lisa! Thanks for your question. Based on what you've shared, it would be a great choice for you. The Defy Damage Collection is a system that protects color (natural and color treated) and hair health to help you defy fading and damage. Hope this helps clarify! ✨💕Was this answer helpful to you
- Q
Is this shampoo good for fine hair?
- Asked by Marta
- Official Answer By Joico - Brand EngageHi Marta! Thank you for your question. The Joico Defy Damage Protective Shampoo can be used on fine hair. However, if you are looking for volume the Joico JoiFull Volumizing Collection would be a better fit. Or if you are looking for lightweight moisture the Joico HydraSplash Hydrating Collection would be an excellent choice for fine hair. Hope that helps give you some clarity! ✨💕Was this answer helpful to you
- Q
Can i use this every day? I have a mix of medium and fine hair, very thick, highlighted maybe 2-3 times per year, and long in length. My hair is pretty healthy. My hair dresser recommended this shampoo for me.
- Asked by Lori
- Official Answer By Joico - Brand EngageHi Lori! Thanks for asking. You can absolutely use the Defy Damage Protective Shampoo & Conditioner daily! Based on what you have shared it would be a great fit! ✨💕Was this answer helpful to you
- Q
What's the difference between the Defy Damage Protective Shampoo and the Defy Detox Shampoo?
- Asked by B Lit
- Official Answer By Joico - Brand EngageHi B Lit! Thanks for your question. The Joico Defy Damage Detox Shampoo includes a clarifying formula that dives deep to leave hair and scalp feeling clean while being gentle on color, without leaving hair feeling stripped or dry. We recommend the Joico Defy Damage Detox Shampoo to be used twice monthly to keep hair free of product and hard water buildup that can leave it feeling rough and looking dull. The Joico Defy Damage Protective Shampoo is a gentle daily cleanser that swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. Hope that helps clarify! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
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Describe Yourself
Hair Type
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner
For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...
Most Helpful Critical Review
Everything you do NOT want your hair to be
Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...
1029 results
Smells and works amazing
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
This shampoo became my go to and is something j always keep stocked in my shower. It smells wonderful! You only need to use a small amount and it easily works into a noce rich lather. It leaves my hair feeling soft even before putting conditioner in. Leaves my hair looking and smelling great. It really helps cut the frizz down.
Love it
I switch up shampoos often cause im not sure what works well for my hair. I have been impressed with the way this leaves my hair feeling. I have noticed it is easier to brush through my hair after using and my hair feels less frizzy. Will be going back to this shampoo wheh finished.
Loving so far
Hair Type Wavy Hair
I've only used this shampoo and conditioner for about a week now, but I'm loving it. I like the smell, it reminds me of when you leave a salon. Kinda fancy. It makes my hair feel good. It's soft but not weighed down. Hopefully it helps with breaks!
My favorite shampoo
I absolutely love this shampoo. It smells so good and makes my hair feel so soft compared to some of the other products Ive used. I pair this with the Joico conditioner and I love the way my hair looks througout the day. One of my favorite products
My hair feels soft after the first use, but causes hair lost
Hair Type Straight Hair
I love the smell and how it makes my hair very soft, even after the first use. I noticed less hair in the drain for the first couple of uses, but after using it for a while, my hair started to fall out a lot more and more. I am now using the other shampoo and will start this one again to see if this shampoo is causing hair lost.