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Summary
Conscious Beauty at Ulta Beauty™
Virtue's ColorKick De-Brassing Shampoo is a gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades of natural and color-treated hair.
Benefits
- Brightens
- Neutralizes
- Revitalizes
Features
- CONSUMER PERCEPTION (on 57 panelists using product for 2 weeks):
- 95% of women immediately felt their hair color looked more vibrant
- 95% of women felt their hair looked shinier and less brassy after 2 weeks
- 93% of women felt their hair color looked brighter and more revived after 1 week
- PRODUCT AESTHETICS: A naturally tinted violet shampoo with a rich and luxurious yet non-stripping, non-drying lather.
- IDEAL FOR: (1) All shades of natural color (2) All shades of color-treated or highlighted hair (3) Silver and grey tones
- FRAGRANCE: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
Key Ingredients
- Alpha Keratin 60ku: Virtue's proprietary protein which strengthens and repairs all hair types with each use.
- Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.
- Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals.
- Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/gray hair.
Item 2593838
Apply to wet hair. Massage into a rich lather. Rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask. Use 2 to 3 times per week for optimal results, alternating with your current Virtue shampoo.
TIPS: To maintain bright and shiny color, it's important to keep the cuticle flat so light can pass through the hair. Alpha Keratin 60ku fills and smooths any rough patches on the hair shaft, allowing this to happen, while the natural purple colorants help neutralize any unwanted brassy or yellow tones.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Disteareth-75 Ipdi, Polyglyceryl-3 Laurate, Coconut Acid, Keratin, Panthenol, Salicylic Acid, Curcuma Longa (Turmeric) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Oryza Sativa (Rice) Bran Extract, Melia Azadirachta Flower Extract, Citrus Limon (Lemon) Peel Extract, Coccinia Indica Fruit Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Madecassoside, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Solanum Melongena (Eggplant) Fruit Extract, Phytic Acid, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Flower Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Protein, Oryza Sativa (Rice) Extract, Polygonum Bistorta Root Extract, Galactoarabinan, Gluconolactone, Caprylyl/Capryl Glucoside, Camellia Sinensis Leaf Extract, Zinc Gluconate, Caesalpinia Spinosa Fruit Extract, Viola Odorata Flower/Leaf Extract, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Copper Gluconate, Rice Oil Glycereth-8 Esters, Glycerin, Ethylhexylglycerin, Heptyl Glucoside, Sodium Isethionate, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Dilauramidoglutamide Lysine, Xylitol, Trehalose, Magnesium Aspartate, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Citric Acid, Maltodextrin, Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Linalool.
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
Does it work for brunettes?
- Asked by Aeonds
- Official Answer By Virtue - Brand EngageHi, Yes, it works gently and naturally to brighten all hair colors by removing the brassy build-up from the environment.Was this answer helpful to you
- Q
Does this product help combat orange tones too?
- Asked by Gee94
- Official Answer By Virtue - Brand EngageHi, this is a uniquely formulated solution to brassiness. The key is to use it 2-3 times a week to reduce brassiness. Whether you have blonde, strawberry, brunette, or silver/white hair, this will brighten your tone with regular use. That said, our entire line-up, including our De-brassing shampoo, is free of synthetic colors/dyes. Therefore, it works a little differently than a tinted shampoo. This helps eliminate brassiness caused by the environment. But it doesn't work like a typical purple or tinted shampoo, as it isn't leaving a color deposit behind. Therefore, if you're offsetting an orange tone from highlights or dye, you may still want to have a colorist formulate a toner for that. If you simply want your highlights or natural hair tone to stay true to the color you left the salon with or it's natural vibrancy, this is perfect for that.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
How Long Does It Take?
I cannot use sulphate products - they destroy my hair. So, I turned to Virtue when my hair dresser said I needed a debrassing shampoo for my grey hair (for some reason, it is blonde instead of grey or white even though I was a brunette). I was hopeful but after about 5 washings, I don't see a differ...
Most Helpful Critical Review
Horrible customer service
The ColorKick shampoo on first use just made my hair color look mousy and dull. I have been trying for three weeks to contact Virtue Labs to return my product to get a refund. I have sent 2 different emails and had no response. I have attempted to call 3 times: no one answers the phone and they have...
166 results
Great
Reviewed at
Great
Silly hair
Reviewed at
My hair feels so nice after I've shampooed with this product.
Debrassing Shampoo
Reviewed at
Love all my Virtue products! My hair has never been healthier. This shampoo was a new product for me and I love it!
Product of choice
Reviewed at
Works well on grey, white hair,
Love it
Reviewed at
Absolutely love this shampoo and all Virtue products. Really helps with my brunette hair and keeps the brass away.