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Summary
Highlights
HALF MAGIC's Cheek Fluff Soft Blur Cream Blush is a pillowy cushion of blush that gives a soft, buildable flush with the blendability of a cream and the staying power of a powder.
Benefits
- Unique hybrid cream-powder formula
- Magically blurs on application to infuse cheeks with diffused color
- Buildable, mistake-proof pigment
Features
- Dermatologist tested
- Modular pans designed to fit in a customizable magnetic "Forever" Palette
- 100% compostable & recyclable PaperFoam compact
Item 2611434
For the richest color payoff, use your fingertips to apply blush directly onto your skin. For a more diffused and airbrushed finish, use the Baby Paw Blush Brush (sold separately) to swipe blush lightly across the contours of your cheeks. Build to achieve desired color intensity.
Talc, Dimethicone, Synthetic Fluorphlogopite, Hydrogenated Poly(C6-14 Olefin), Diisostearyl Malate, Silica, Mica, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, 1,2-Hexanediol, Lauroyl Lysine, Aluminum Hydroxide, Tin Oxide, Methicone, Sodium Hyaluronate, Yellow 5 Lake (CI 19140), Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77492, CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Layerable and eco friendly
I was really impressed by both the product and the product packaging. The blush is layerable with a slight shimmer. You can see in my photo the first color closest to my wrist is 1 layer, the next is 2, and the last is 3. It's very buildable and can last. The product with the most layers didn't even...
Most Helpful Critical Review
Beautiful shade!!!....
Purchased this beautiful Color:Only Drama-magenta plum. Was search of a winter purple... upset over the talc ... more upset that the shade didn't last on skin. Used with BB Face base, both elf primers, all nighter and just faded. I'm medium beige to tan and my lil girl whom picked the color is ve...
92 results
love it
[I received this product in exchange for my honest review] The packaging is cute! The color is amazing, I love the texture it's like a cream but it's a powder. It goes on great with the doe foot brush. I love how buildable it is.

Good color
[I received this product in exchange for my honest review] I tried the cheek fluff soft blur blush and it was a very nice color and stayed on all day. My only complaint is the package is flimsy and seems like it could break.

I would buy this again and again
[I received this product in exchange for my honest review] I actually do not use blush usually and was almost not looking forward to this. I ended up loving it! Picture is my birthday after using. I've used it a few times since and it might be a new staple. Packaging is simple, no real scent that I noticed. The color is just right! Easy to blend also.
Beautiful Buildable Blush
[I received this product in exchange for my honest review] The shade is gorgeous on my skin tone and the powder-cream formula blends like a dream. Goes on sheer but builds beautifully without looking cakey, and I love that it's vegan. The brush it comes with works surprisingly well! My only complaint is the "egg carton" packaging—it's cute but not very protective. Still, the blush itself is a win. Shade: (Don't) be a doll



Great!
[I received this product in exchange for my honest review] No complaints here. The Half Magic, Cheek Fluff Soft Blur Blush (pink), is absolutely stunning. It has the consistency of a cream blush and is super easy to apply with a brush straight to your skin. I like how it's not a true pink, but rather a pink with subtle orange / coral undertones (in my opinion). It looks nice on my skin (for reference, I'm quite pale), and blends really nicely. It's definitely one of my favorite blushes that I've tried. Would definitely recommend.