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Summary
Alterna Caviar Anti-Aging Infinite Color Hold Shampoo is a moisturizing cleanser that minimizes color fade for lasting color vibrancy.
Benefits
- Proven to deliver lasting vibrancy and shine for up to 70 days*
- Leaves hair moisturized, smooth and shiny
- Cleanses while protecting color treatments
- *With use of Caviar Infinite Color Hold Shampoo, Conditioner & Dual-Use Serum vs. untreated hair
Key Ingredients
- DUAL-CAPTURE COMPLEX: Proprietary blend of botanicals including Red Raspberry Leaf Oil and Sunflower Seed Oil offers potent Antioxidants and rich Essential Fatty Acids for the ultimate protection against color fade-out, wash-out and dry-out.
Formulated Without
- Parabens
- SLS (Sodium Lauryl Sulfate) sulfates
- Synthetic color
- Other harsh chemicals
Item 2534344
Massage shampoo throughout wet hair. Rinse thoroughly.
Precaution: For external use only. Avoid eye contact.
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Glycerin, Cocamidopropyl Hydroxysultaine, Dimethicone, Propanediol, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Cocamidopropylamine Oxide, Decyl Glucoside, Quaternium-95, Acrylates/Vinyl Neodecanoate Crosspolymer, Rubus Idaeus (Raspberry) Leaf Extract, Alaria Esculenta Extract, Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Panthenol, Phospholipids, Superoxide Dismutase, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Helianthus Annuus (Sunflower) Seed Oil, Silicone Quaternium-16, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Tocopheryl Acetate, Ascorbic Acid, Polyquaternium-7, Polysilicone-15, Undeceth-11, Undeceth-5, Polyquaternium-55, Lauryl Alcohol, Butyloctanol, Alcohol, Pentaerythrityl tetra-di-t-butyl Hydroxyhydrocinnamate, Disodium EDTA, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Ethylhexylglycerin, Tetrasodium EDTA, Sodium Phytate, Aminomethyl Propanol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Citric Acid, Butylene Glycol, Pentasodium
Triphosphate, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Iodopropynyl Butylcarbamate, Phenoxyethanol, Chlorphenesin, Fragrance (Parfum).
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Color treated
- 1Daily Use
Describe Yourself
- 1Brunette, color treating grays.
- 1Beauty Conscious
- 1Product Junkie
Hair Type
- 2Wavy Hair
Most Helpful Positive Review
Great product
This is an awesome shampoo! This shampoo is made for color treated hair. That makes it perfect for me because I have colored and bleached my hair for years. This bottle has a sleek design. It opens by twisting the top, turning it upside down and squeezing. With this opening it is near impossible to ...
Most Helpful Critical Review
Not my favorite
Having color treated hair, I was looking for a change from my regular color care shampoo for no other reason except for a new fragrance or perhaps finding one I liked better. I prefer not to shampoo more than three or four times a week, but found that my thick hair felt heavy after just a day. I was...
38 results
Not my favorite
Describe Yourself Brunette, color treating grays.
Verified Buyer
Having color treated hair, I was looking for a change from my regular color care shampoo for no other reason except for a new fragrance or perhaps finding one I liked better. I prefer not to shampoo more than three or four times a week, but found that my thick hair felt heavy after just a day. I was careful to rinse well, so I know that wasn't the problem. I used this shampoo for about three weeks before deciding it just wasn't for me. I think someone with fine, thin hair might like this product.
Nice hair
Submitted as part of a sweepstakes entry
Reviewed at

I tried the caviar anti-aging infinit color hold shampoo with the corresponding conditioner. It has very nice light scent to it. It lathered nicely and rinsed out very easily. You do not need a lot , only about the size of nickel. My hair was very soft after using it. Though I didn't really see a difference with my hair color.
Soft hair every time
Verified Buyer
Great smell and hair is soft after every wash.
Horrible package, but good shampoo
Who thought this bottle was a good idea?! It's so bad! This is the first time I got the color-preserve Caviar...hope the other Caviar shampoos didn't change to this kind! Love Alterna in general but this bottle doesn't dispense easily, to say the least
Hair Feels Great!
Submitted as part of a sweepstakes entry
Reviewed at

After the first time I used this shampoo and the conditioner my hair felt amazingly soft, felt super clean and smelt good! If Caviar could be a shampoo then this is it just like the name. Feels high end...I'd say it's salon worthy.