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Summary
Alterna Caviar Anti-Aging Infinite Color Hold Shampoo is a moisturizing cleanser that minimizes color fade for lasting color vibrancy.
Benefits
- Proven to deliver lasting vibrancy and shine for up to 70 days*
- Leaves hair moisturized, smooth and shiny
- Cleanses while protecting color treatments
- *With use of Caviar Infinite Color Hold Shampoo, Conditioner & Dual-Use Serum vs. untreated hair
Key Ingredients
- DUAL-CAPTURE COMPLEX: Proprietary blend of botanicals including Red Raspberry Leaf Oil and Sunflower Seed Oil offers potent Antioxidants and rich Essential Fatty Acids for the ultimate protection against color fade-out, wash-out and dry-out.
Formulated Without
- Parabens
- SLS (Sodium Lauryl Sulfate) sulfates
- Synthetic color
- Other harsh chemicals
Item 2534344
Massage shampoo throughout wet hair. Rinse thoroughly.
Precaution: For external use only. Avoid eye contact.
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Glycerin, Cocamidopropyl Hydroxysultaine, Dimethicone, Propanediol, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Cocamidopropylamine Oxide, Decyl Glucoside, Quaternium-95, Acrylates/Vinyl Neodecanoate Crosspolymer, Rubus Idaeus (Raspberry) Leaf Extract, Alaria Esculenta Extract, Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Panthenol, Phospholipids, Superoxide Dismutase, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Helianthus Annuus (Sunflower) Seed Oil, Silicone Quaternium-16, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Tocopheryl Acetate, Ascorbic Acid, Polyquaternium-7, Polysilicone-15, Undeceth-11, Undeceth-5, Polyquaternium-55, Lauryl Alcohol, Butyloctanol, Alcohol, Pentaerythrityl tetra-di-t-butyl Hydroxyhydrocinnamate, Disodium EDTA, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Ethylhexylglycerin, Tetrasodium EDTA, Sodium Phytate, Aminomethyl Propanol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Citric Acid, Butylene Glycol, Pentasodium
Triphosphate, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Iodopropynyl Butylcarbamate, Phenoxyethanol, Chlorphenesin, Fragrance (Parfum).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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by PowerReviews
Ratings Distribution
Best Uses
- 1Color treated
- 1Daily Use
Describe Yourself
- 1Brunette, color treating grays.
- 1Beauty Conscious
- 1Product Junkie
Hair Type
- 2Wavy Hair
Most Helpful Positive Review
Great product
This is an awesome shampoo! This shampoo is made for color treated hair. That makes it perfect for me because I have colored and bleached my hair for years. This bottle has a sleek design. It opens by twisting the top, turning it upside down and squeezing. With this opening it is near impossible to ...
Most Helpful Critical Review
Not my favorite
Having color treated hair, I was looking for a change from my regular color care shampoo for no other reason except for a new fragrance or perhaps finding one I liked better. I prefer not to shampoo more than three or four times a week, but found that my thick hair felt heavy after just a day. I was...
38 results
Great conditioning, not for cool blondes :(
Verified Buyer
Reviewed at
I love the Alterna line of products, and while this shampoo & conditioner is quite lovely for conditioning the hair, it does nothing to help with the yellowing or brassy tones, for cool blonde hair :( I am quite surprised that a company as reputable & high end as Alterna, does not have a purple shampoo option.......
Bring back Anti-Aging Brightening Blonde Shampoo
Verified Buyer
Reviewed at
I have recently came back to the Alterna Caviar collection, as I cannot seem to find a better product line, that takes care of dry & aging hair. I noticed that the Anti-Aging Brightening Shampoo was not longer available, so I thought I would give the color hold shampoo a try, & unfortunately it does nothing to stop the brassy or yellowing tones that come from bleached or highlighted hair :( It was a nice shampoo, just not the protection I was looking for......Please bring back a purple shampoo to help your blonde clients keep their blondes cool :)
expensive but worth it
Best color hold shampoo ever
Been using Caviar for a long time. Pricey, but worth it!
Verified Buyer
I use Caviar hair care products exclusively for my hair and am happy with the results.
This is the only thing I use
Ever since I tried this shampoo and conditioner I've used only Alterna to wash and condition my hair. It makes my hair so unbelievably soft that I use it regular. I don't notice the smell being any different than any other shampoo. I know all the earlier reviews are talking about the smell, idky. Anyway if you haven't tried Alterna products I totally recommend them. The conditioner is unlike anything I've ever tried before. My hair is so soft in the shower when rinsing it out it's hard to tell if it's all the way rinsed because my hair is sooo soft. I use the rapid blow out balm too. That stuff is amazing as well.