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Highlights
Summary
Cake Theory is a formula that moisturizes, heals, shines, blurs, while reducing fine lines, hyperpigmentation, and fordyce spots. This oil has a non-sticky cushiony feel on the lips. Inspired by color filters and color theory, these oils even out lip tones by “neutralizing” light and dark spots.
Benefits
- A unique shade of yellow, derived from a 100% natural colorant, that neutralizes the appearance of purplish-brown lip liners, dark spots, freckles, and smoker's lips
- Shines with no stick
- Long-lasting
- Deeply moisturizes
- Repairs skin barrier
- Reduces fine lines and wrinkles
- Comfortable and moisturizing throughout the day
- Versatile - can be used solely or on top of a lipstick
- Smells sweet and refreshing
- Paraben-free
- Gluten-free
- Nut-free
- Soy-free
- GMO-free
Research Results
- Cake Theory is clinically proven to hydrate and strengthen the skin barrier with each wear, forms a dermo protective film against dryness on the lips, and protects, nourishes and moisturizes lips upon the first wear
- Instrumental test on 30 women ranging in age, race, and skin types
Key Ingredients
- AvenaPLex (derived from real oats): At an active level that visibly reduces wrinkles and boosts hydration
- Hyaluronic Acid: At an active level that draws in and locks moisture into your skin, keeping it plump, supple, and hydrated
- Achiote Oil: Derived from the Achiote plant, this added oil protects the skin from damage caused by free radicals
- Jojoba oil: Improves skin elasticity and prevents flakiness
- Ceramides: Found in our AvenaPlex and Jojoba oil to help the skin retain moisture by creating a barrier that prevents water loss
Item 2627812
- Twist off the cap and remove the applicator from the tube.
- Take the wand and swipe across your top and bottom lip.
- Apply as many or little layers as you need.
- Allow oil to absorb into the lips on its own.
- Can be used multiple times, throughout the day, everyday.
Polybutene, Hydrogenated Polyisobutene, Diisostearyl Malate, Cocos Nucifera (Coconut) Oil Extract, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylene/Propylene/Styrene Copolymer, Avena Sativa (Oat) Kernel Extract, Ricinus Communis (Castor) Seed Oil, Glyceryl Caprylate, Tocopheryl Acetate, Aroma/Flavor, Butylene/Ethylene/Styrene Copolymer, Bixa Orellana Seed Extract, Sorbitan Olivate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Caproic Acid.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love this Lip Oil!
I've been on a lip oil kick lately as my lips have gotten irritated by lipsticks and balms and such over the years. Was skeptical of this but LOVE the Poundcake Cake Theory Lip Equalizing Oil in both Melted Butter and Browning. Melted Butter evens out my lip tone to a lovely springy natural pinky sh...
Most Helpful Critical Review
I wanted to love this...
This review is for the Browning shade. The bottle leaks, it is so messy after you have it for a minute. I literally have it on my desk standing straight up, still leaking. This looks amazing in the bottle but WHERE IS THE PIGMENT!
111 results
I love the finish snd how long lasting it is
I was skeptical because other oils that I've tried are pretty yet don't last as long on the lips. This one lasts and makes such a pretty topper on the lips.
Over preformed
I was not expecting to like a lip gloss this much. Honestly I've used dozens over the years and this one stands out. It smells good, glides on, and has staying power. This is the only lip product I will pay full price for as I normally only splurge on skincare.
It's SO good
I have very dry lips and damage to the area around my lips from a lip balm I was allergic to a year ago, so ever since then I've been struggling with lip products. I can't use anything besides vaseline because everything else irritates my lips and causes burning/itching. I miss wearing lip oils and gloss, so I decided to try this and let me tell you, this is the best lip product ever! It moisturizes my lips and actually helps with my problem, and it makes them look nice and plump in a natural way. I am already planning on buying more because I can't get enough of this.
The most underrated lip oil!
This has become the best lip oil in my ENTIRE collection! It tops the lux lip oils out there! Seriously i dont why this lip oil isnt talked about enough! If your thinking about trying it just do it you will not regret it! Its pillow on your lips and smells great!
Perfect Everyday Lip Oil
This is what I needed! I have been on the hunt for a good lip product that was not sticky, too thick, or caused build up on my lips. This Pound Cake lip oil in the shade browning looks so good on my deeper complexion! Its a nice long lasting shine that makes my lips look so nice and even.