Rated 4.25 out of 5 stars
Most Helpful Positive Review New favorite concealer! Best I've used ever!
I got a sample of this because nikkietutorials raves about it, and now I see why! I'm definitely going back to purchase the full size! It covers dark circles so well and it help with your bags and wrinkles! Definitely a full coverage concealer!
Most Helpful Critical Review Great coverage BUT very little product in tube!!!!!
I really like this product. It is full coverage concealer and that is exactly what I am looking for. However, and this is a BIG however, I am very disappointed with the amount of product in the tube. Don't be fooled by the size of the tube because half of it is air! After opening my first tube, squeezing out all of the air, only half the tube had actual product in it. I thought "this must be a mistake" so I took it back to the store, received an exchange and the exact thing happened with my second tube. Both where brand new, in boxes and completely sealed. For the price I totally expected a full tube of product. The packaging is very deceiving!
Reviewed by 5653 customers Best concealer I've ever used
JM from Nashville
This has a learning curve but once mastered takes no time at all to cover dark circles and imperfections. Lasts all day (I work 12 hr shifts) and doesn't settle in my wrinkles. Yeah!!! I have very dry skin so moisturizing is a must. A little dab of the concealer onto my hand and use my finger to press onto areas I want covered and blend. This is so much better than any other concealer I've tried. I would recommend matching your skin tone.
This works wonderful to cover anything to be concealed.
Happy Face from Salinas, Ca
Great product. Will buy again.
Emphasis on flaws
Cat from Las vegas
I am asian and don't have wrinkles to deal with yet, but I tried this under my eyes as well as on pimples... it brought out a lot of bumpiness under my eyes that I didn't know I had and my pimple looked flakey, but at least it covered up the redness from the inflammation.
I do love that you need SO little of this product to cover a lot of areas, but it emphasized flaws I never knew I had and made me look older.
Barkart from Colorado
A nice product. A little dab provides a lot of coverage.
I would buy this product again & again!!!
Nana from Gainesville, GA
I use under eye and foundation!
Great for dark spots!!!
Instant Clogged Pores
Jenny Lola from Vallejo, CA
Normally I use tarte and Bare Minerals concealer, but I wanted to try something specially made for under-eye bags. Well, this covers for sure, but my skin — and I have great skin — immediately broke out. Every place where I applied this concealer broke out! I've never had such a bad response from makeup before. This is just really thick, heavy duty coverage and is not for someone who normally uses more natural, gentler, or lighter makeup.
I am returning this and will never buy an IT product again. Ulta pushes this brand a lot and I thought I'd give it a try. Just not for me.
Settled into lines, didn't cover my eye bags
Sara from Redding
This stuff did not work out for me whatsoever. I tried applying with a brush and sponge but I got the same result. It separated, made my under eyes look waaay worse honestly. Wanted to love this but geeze, this made me a lot for insecure of my under eyes. Returning.
pixybrat from Louisville KY
I bought this because I'm almost 50 and only recently started truly caring for my skin. I no longer wear makeup everyday, but I do like to wear it when I get a chance. This has rave reviews and it may work for some, but I found it to be WAY too thick, heavy and difficult to spread. This caused it to settle in my fine lines. After I put a VERY light dab of finishing powder on it looked even worse and 2 hours later it started to really enhance my fine lines. I seriously barely dab my brush into the finishing powder because I know that powders can make you look older, but the rest of my makeup was fine, only beneath my eyes did I have trouble. I just think it should be a little more lightweight and spreadable. I wil not purchase again.
AComment from Big Sky
Perfect coverage for my dark under eyes!
Yes, this product is working better then expected!
Jo from Simi Valley
Kudos to the sales girl who helped me!!!
So full coverage
Hannah from Nc
Amazing for blemishes and under my eyes to hide the lines and dark circles
Definitely a fan of this product
Julie from King of Prussia, PA
I have dark circles under my eyes and this product covers them really well. It's light and doesn't feel cakey. I definitely would recommend this to many people.
OMG - this stuff is IT!
Tina from Florida
This stuff is the last thing I will EVER use for my under eye coverage. Instead of settling into fine lines around the eye, it literally makes mine disappear! It's waterproof and lasts all day. I was skeptical paying this much for such a small tube of makeup but a little goes a long way and it's most definitely worth it. My dark circles have finally met their match!
Very sticky, it wasn't for me.
JM from Ohio
Very sticky and the color wasn't for me. I returned it.
Lydia from Ga
Such good coverage and a little goes a long way
yes, I would buy this product again.
smartin36 from Louisville, Ky
I was extremely pleased that applying the product to the dark circles under my eyes totally covered them and did not look as if there was a coating under my eyes. It also took very little product to accomplish the job.
DeeNice from Trinity Fl
Love the IT eye concealer
Donna from NC
love it but the shades changed and I can't get the honey color.
Maz from New York
Brightens up under eye up super well and lasts awhile but it does settle into creases a bit. It's pretty creamy which works well around the eye. Drier, matter-looking concealers get stuck around the eye
Like it better than Shape Tape
MaryLV from Las Vegas NV
Every time I try an IT product I end up loving it. I used Shape Tape for years and loved it but I was buying more IT foundation and decided to try the concealer. A little goes a long way, it doesn't migrate to my creases and lasts all day. I'm 62 so it's a challenge to find products that work well with older skin. I will buy this again.
Gina from Ocala, FL
Works well for me, covers well and has staying power. Gently patted on it stays without caking. Love this product.
Beet concealer ever!!
Miri from Tampa fl
All I need is a tiny dot on my fingertip to cover whatever I need. This stuff goes a long way and it stays looking great without creases.
Laura from VA
I like it for under eye concealer.
Best under eye concealer.
DJ from Indiana
First time I have tried this. Love it. Can send me free samples any time on IT products!! TIA
I will not buy this product again.
Jules from Tennessee
This product did not help me.