Product Reviews Rated 4.25 out of 5 stars
5634 Reviews
Most Helpful Positive Review New favorite concealer! Best I've used ever! I got a sample of this because nikkietutorials raves about it, and now I see why! I'm definitely going back to purchase the full size! It covers dark circles so well and it help with your bags and wrinkles! Definitely a full coverage concealer!
Most Helpful Critical Review Great coverage BUT very little product in tube!!!!! I really like this product. It is full coverage concealer and that is exactly what I am looking for. However, and this is a BIG however, I am very disappointed with the amount of product in the tube. Don't be fooled by the size of the tube because half of it is air! After opening my first tube, squeezing out all of the air, only half the tube had actual product in it. I thought "this must be a mistake" so I took it back to the store, received an exchange and the exact thing happened with my second tube. Both where brand new, in boxes and completely sealed. For the price I totally expected a full tube of product. The packaging is very deceiving!
Reviewed by 5634 customers Like it better than Shape Tape 5
MaryLV from Las Vegas NV
Every time I try an IT product I end up loving it. I used Shape Tape for years and loved it but I was buying more IT foundation and decided to try the concealer. A little goes a long way, it doesn't migrate to my creases and lasts all day. I'm 62 so it's a challenge to find products that work well with older skin. I will buy this again.
great coverage 5
Gina from Ocala, FL
Works well for me, covers well and has staying power. Gently patted on it stays without caking. Love this product.
Beet concealer ever!! 5
Miri from Tampa fl
All I need is a tiny dot on my fingertip to cover whatever I need. This stuff goes a long way and it stays looking great without creases.
Beautiful 5
Laura from VA
I like it for under eye concealer.
Best under eye concealer. 5
DJ from Indiana
First time I have tried this. Love it. Can send me free samples any time on IT products!! TIA
I will not buy this product again. 1
Jules from Tennessee
This product did not help me.
A little goes a long way 5
Viv from NY
You literally only need a dot to cover both undereyes, so a little goes a long way and it's worth every penny. Great coverage. It looks super natural and lasts all day. Best of all, it covers any darkness and makes you look fresh and youthful.
They changed it for the worse 3
Zenda from California
I used to love this product and recommended it to everybody I knew. But they seem to have changed the formula. It is now thick and cakey. It accentuates your wrinkles and does not blend well. I no longer recommend this product. It's a real shame because it used to be a great product.
The best 5
Jill Marie from Wisconsin
Best under eye concealer I have ever used. I hydrates the heck out of my under eye, use a little urban decay eyeshadow primer under the eye, then the smallest little bit of concealer. Sometimes I use a sponge to applying Sometimes I use a concealer brush. I then set with a small bit of setting powder. It never budges or creases. Using this technique does take a little bit of extra time however, if you want your concealer to stay put this is what I recommend you do.
No - I am actually returning it! 1
Happy Hippy from Latham,NY
I have used other similar products from this coy
Sinks into Wrinkles 1
Person from Tennessee
This is really thick and sticky. Even when I set it with powder it sank in and shifted around all day.
A little cakey and hard to blend 3
Molly from Colorado
I think this could work for someone with oily skin but my combo skin just can't take it. It wouldn't blend and I ended up looking like I had the opposite of a black eye. Just super bright under eyes that definitely looked like I was wearing a lot of makeup.
Bammmm….dark circles and puffiness gone! 4
Donnacpa from NY, NY
Recommended by mother in law…works great
Love it! 5
Dc from Hawaii
Easy to apply. Blends well with natural color and is waterproof and long lasting.
I would buy this product again! 5
Lex from Broken arrow ok
Creates a great coverage!
A little goes a long way 5
Mom from Michigan
This product is awesome. It covers very well. You don't need much. This one bottle will probably last forever. I liked it so much, that I'm trying other IT cosmetics.
Great for dark circles, blemishes and mature skin 5
Go Buy Bye Bye from Salem Oregon
This product is amazing. I choose not to set my under eyes so it doesn't get cakey. I find it lasts all day without moving and it doesn't settle. This required so little and covered so well…my life just got that much better.
I would buy this product again 5
Connie from Laredo, Texas
It has a full coverage and is not a heavy I loved
I would buy this again 5
Jack from Virginia
Eyes
Very thick, sinks into wrinkles and creases 2
Gail from Michigan
Kind of disappointed from what this promised. It sits in small creases and is a bit difficult to blend. I did use a concealer brush to apply. Perhaps users need to apply under eye cream prior to using?
Great coverage 5
Rkk from Las Cruces, N. M.
I use this product to even out my skin tone. Under eye concealer, works great.
Doesn't dry down 4
DB from NY
This stuff is great but you just need to use a setting powder on top because it doesn't dry down. My mascara runs down sometimes if I don't. Still keeping though because I do like it
So dark! 2
Brandi from PA
They should really work on their color range! I got the lightest color and it was darker than my skin tone and I'm fairly pale!
It works great for scars 5
KK from Florida
Have been using this for years to hide scars...works exceptionally well and stays put until it's washed off. Pricey but a tiny bit goes a long way. Great stuff that probably works wonders under eyes too but I don't need it for that.
Horribly disappointing 1
JudyG from Baltimore, MD
Another product that doesn't match the hype, like Tarte Shape Tape. This is tacky, difficult to blend, poor coverage, emphasized my wrinkles, and drying. Still looking for a good concealer for mature eyes, and this isn't it.
