Rated 4.46 out of 5 stars
Most Helpful Positive Review Finally!!!
By now I'm sure we have all heard of soap brows. As popular as the trend has become I was a tad hesitant being that it sounded both strange, and like a lot of work. Adding another step to my already lengthy beauty routine was of no interest to me. I tried it with a bar of soap and loved the look. I wasn't a fan of the time and effort it required so that was my last attempt. I have such thick coarse hair there isn't a brow gel that works. As usual Anastasia Beverly Hills saves rhe day!! Releasing "Brow Freeze" a brow styling wax in a convenient little jar with plenty of product that is safe in your makeup bag or on the go purposes. Its foolproof, and beginner friendly so don't be spooked because it seems unfamiliar. Not only does it keep brows appearance groomed and in check. It gives a natural appearance after you're done painting them on. Almost removes any excess product that we sometimes miss penciling them in. I couldnt stand the way my hairs would drag downward or sparse ones upward it drove me bonkers. I can now skip the bar of soap hassle, and still benefit the "soap brow" trend! I am so appreciative ABH nailed this one for us! I highly recommend. Also, I wouldnt forget purchasing the ABH double sided spoolie/ spatula that cones with it. Makes an already simple process that much more convenient!
Most Helpful Critical Review It's too sticky.
I honestly didn't like this styling wax. It just made my eyebrows stick to my face. It wasn't a natural look at all and it bunched up on my eyebrow and even made it just look like I had glue on my brows. I couldn't get it to look any other way. I tried over and over to just brush it with the tool and spread my brows oùt and try to get a more natural look but it only made it look worse the more I messed with it. I wasn't impressed at all.
Reviewed by 1595 customers STAYS PUT
roseza from VA
This doesn't claim it's a brow lamination product so it won't keep your brows up like that BUT it does work better than any other brow gel i've tried. Doesn't feel heavy or clumpy on my brows which is great since I have full thick brows. So I don't have to worry about styling it up with this and it just completely falling by the end of the day.
Won't Hold Stubborn Brows!
J from Los Angeles
I was super excited to try this because everyone said it was SUPER strong hold…not at ALL!! I was so disappointed. It's a brow wax. Nothing else. I love the initial look, but there is no staying power. My brows drop within an hour. My brows are very stubborn, so if you have thin brow hairs you'll probably like this.
It works BUT….
artlife21 from Tennessee
Sure, this will "freeze" your brows into place for quite a while if you pile on the product, but after it dries it create little white flakes that almost look like dandruff in your eyebrows. Not flattering up close.
Alley from California
I really was hoping for better results from this brow wax. it's not the worst, but it's not has good as advertised. it's good for holding down brows, but it doesn't always look flattering. Especially when makeup is put over the top. Most of the time it starts to chunk up after a while and it starts to lose its hold on the hairs over the course of the day.
It was good for a couple of months
Lauraw from undisclosed
I purchased this a couple of months ago. 2 weeks ago I noticed the gel was turning white. Well, it is completely white. What a waste of money. I'll never but again
Bella M from Kansas City, MO
I never write reviews but I simply had to because this product had me SHOOK. Truly the best thing I've ever used for styling my eyebrows, and I've used ALOT of different products over time!! I have very thick course eyebrows that I love to to fluff and style but nothing ever holds- Just a little product on a spoolie and my caterpillars were frozen in time. absolutely love love love!
It was so good.. at first
Paige from idaho
Like a lot of the other reviews. I loved this product until it hardened less than a month later and became a white crusty film with white balls.Would have been my go to product but I can't like a high end product that goes bad in 3 weeks.I'll be returning it for a refund.
Went bad in less than a month.
Alice2001 from Ventura, California
I purchased this product and was so excited to use it .. tried it it worked out great, I ended up getting sick and didn't really go anywhere or did my makeup.. when it was finally time to use this product again the texture of it had changed. Making it not usable anymore. Product was a no go for me
you NEEEEED this stuff
Brandi from CA
i cannot believe i let the very few negative reviews on this stuff make me wait over a year to finally try it!!??! it is an absolutely GAME CHANGER for my naturally thick brows! I've never been truly been able to achieve the "soap brow" look with other gels because of how stubborn my brows are. And this stuff does it flawlessly! My brows are very very coarse and hard to maintain. but with this product, they legit stay in place ALL day long. Even after a crazy night out at the bar, I came home and they were still perfect. mind blown! so glad I didn't spend money to get them laminated when this does the job.
Long lasting, strong hold
Candy1 from Buffalo, NY
After trying out Anastasia's Brow Freeze Styling Wax I am thoroughly pleased with its overall performance. Being able to achieve the desired hold I am looking for, and just the overall ability to get a customizable look is what makes this brow wax my now, first choice. When put to the test, this is actually the strongest brow hold I've used yet, the clear formula allows every hair to be sculpted and tamed for desired looks. From time to time, I get a few untamed pieces of brow hairs that just won't do what I want, and this brow freeze did the trick. Also, using a proper applicator makes a difference. The accompanied dual ended brow freeze applicator by Anastasia is designed for the brow freeze styling wax for a better, customizable look. If your new to applying these products be sure to read and follow directions for desired results. The product packaging is very appealing and the product cost is definitely worth the quality of the product you get. I will be using the Anastasia brow freeze styling wax going forward and would absolutely recommend to others.
Nice and does as described when first applied.
ZJG1 from undisclosed
Nice hold and shape to brows when first applied. After some time it gets oily and I need to wipe off. But I don't think it's issue with product, it's more issue of me finding products that's better suited for my skin type and very thin brows
Better than any brow gel
Bethany from CA
My HG brow product! Brow gels could never hold my brow hairs in place, but this product has the best hold I've ever found in a brow product. Still not perfect - it lasts about 2-3 hours before it starts to fall, but I've never found anything better on the market.
Ret32 from NY
This is a great way to get a dramatic brow look. Holds well.
Kayjay from California
This works great! I don't have a lot of hair on my eyebrows, this gives me the appearance of hair strokes and it doesn't flake.
Sarahb from Medford, OR
This is a no for me. It doesn't dry down and disturbs the face makeup around it.
Naya1884 from Indiana
It works great and will buy again.
Loved it, but…
Zo from New Hampshire
I loved loved loved this product when I first purchased. It holds my brows all day and gives the laminated look. However, I used about 1/2 of the container and then went to use it again after a few days and a white film had developed and the product has large white clumps in it. I tried to use it but it isn't the same. Not sure what happened, but I'm bummed!
One of the best products for eyebrows.
Ruth Soukkala from Minnesota
I love this product hold my eyebrows in place, i love it!, is a must have.
rachel24 from IA
This is the best brow hold! I love it for no make up days and when I full glam! Such an easy product for anyone to use!
Me from Not necessary
Literally only holds for like 5 mins
The good type or super glue lol
Mag1 from Charlotte, NC
I am not surprised that this brow gel is amazing since ABH is known for it brow products. This brow freeze gel is like super glue and hairspray that locks your brows in for the entire day. A little goes a really long way with this product.
Maybe good but not for me!
Gris from California
No the best for me, my eyebrows go down after 1 hour!!
Tame those unruly brows that come with age
Marissa Evans from Lexington, SC
Excellent product to tame my spare but unruly brows and keeps them in place! (Tends to happen at 40+). Just dab a little product on your hand and roll on an eyebrow brush and comb into brows to avoid using too much product so brows will stay but not be too stiff.
Not for coarse hair
Jackie K from Washington DC
The hold does not last for my coarse eyebrow hair.
han from Boulder
This is an immediate holy grail for its ability to shape and hold without looking waxy. I like a groomed brow but it has to look natural. This does that, plus you can make other brow styles with it too. I brush my brows with a spoolie, brush this product in *lightly,* let it set a bit and then go in with Nyx lift and snatch pen. This combo works for brows that are almost there, just a little thin and stubborn. Only con is that I was originally looking to try Got2b Glued, which is way bigger and cheaper. But Brow freeze will probably last me a year of daily use.