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Summary
Highlights
Too Faced's Born This Way Undetectable Medium-To-Full Coverage Foundation formula that delivers 24-hour hydration + color-true wear that's transfer-resistant, waterproof, and sweat and humidity proof.
Benefits
- Natural finish
- 24-Hour wear
- 24-Hour ydration
- Transfer resistant
- Waterproof
- Color true for 24 hours
- Sweat & humidity proof
- All-day fadeproof
- Reduces appearances of pores
- Improves appearance of skin tone
- Crease proof
- Non-caking
- Non-poring
- Non-streaking
- Photo friendly
Key Ingredients
- Hyaluronic Acid
- Glycerin
- Vitamin E
Item 2640240
Apply with fingertips or a brush. Start at center of the face and work outward. Apply more to achieve desired coverage.
Pro Tip: For a sheer and radiant look, mix Hangover Primer with your Born This Way Foundation
Water\Aqua\Eau, Dimethicone, Coco-Caprylate/Caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (Coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)]
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
Skin Tone
Skin Type
Most Helpful Positive Review
A foundation unlike any other, truly sensational.
I was so happy when I saw the packaging that this beautiful foundation came in because it has something that the makeup industry desperately needs more of, and that is whimsy. The delicate, fun, and pretty packaging made me smile. The foundation bottle itself is high-quality and made of glass, the w...
Most Helpful Critical Review
Beautiful finish, thicker wear
[I received this product in exchange for my honest review] The Too Faced Born This Way Foundation has some definite strengths, but it didn't fully win me over. The coverage is impressive — medium to full and very buildable — and it does a great job evening out the skin tone without looking too cakey...
820 results
Air brushed coverage
Skin Tone Light
Skin Type Oily
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] Really nice light weight serum like foundation that leave skin looking super air brushed ! It is light weight and a bit watery so it does not look super heavy or cakey on skin but still give full coverage on initial application.
Immediately yes
Eye Color Blue
Verified Reviewer
Reviewed at
[I received this product in exchange for my honest review] A lot of things change, but the too faced foundations will always be an easy yes! This was my every day foundation for years before I paused on wearing foundations. Trying it again has reignited my love for it and I've been wearing almost daily since. I am usually too pale for most prestige foundations, but the lightest is my perfect shade.
Shade SAND on Medium Tan Skin
Skin Tone Medium
Skin Type Normal
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] This formula has such a great reputation — and I can see why! The texture is smooth, blends beautifully, and gives a natural, skin-like finish with medium-to-full coverage. It feels light on the skin and wears well throughout the day without breaking apart or getting cakey. Unfortunately, the shade Sand was a bit too dark for my medium tan complexion. I have neutral undertones, and while I expected Sand to be a close match, it ended up looking noticeably deeper than my actual skin tone — especially in natural light. I had to mix it with a lighter foundation to make it work. I live in the desert and tan very well so I thought Sand would work for the summer, but it was a tad too dark. (I added photos with a stripe of foundation on the bottom of my right cheek for reference). Blending with a lighter shade will work, but defeats the purpose of "Born This Way", of course. I would recommend this formula, especially if you like a natural finish with buildable coverage — just be careful with shade selection. If you're similar in tone to me, maybe try one shade lighter like Warm Beige or Natural Beige instead. Overall: Great formula, just tricky shade matching, but that was my mistake. I'd definitely repurchase in a compatible shade! Skin Tone: Medium Tan | Skin Type: Combination,
Love
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
Flawless finish every time! The Too Faced Born This Way foundation blends like a dream and gives me a natural, skin-like finish with great coverage. It's buildable without ever looking cakey and feels super lightweight. Perfect for everyday wear or a full-glam look. My go-to foundation!
Full coverage!
Skin Tone Olive
Skin Type Combination
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] I was super excited to try out this foundation! I absolutely fell in love with Born This Way Foundation! The coverage is buildable which i truly love! It didn't feel cakey at all. I found myself reaching for this foundation more than other ones. It has truly became my go-to for a flawless yet a very natural look! The foundation is lightweight, blends beautifully into your skin. I really like that it stays all day as well. My skin didn't dry out while using this foundation either. The applicator gives the right amount of foundation to use for your face. I do feel if you use too much foundation that it can become cakey. They have a very wide range for shades as well. I really enjoy using this foundation. This foundation did not break me out either. 10/10 definitely recommend!!