Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Summary
Highlights
Too Faced's Born This Way Undetectable Medium-To-Full Coverage Foundation formula that delivers 24-hour hydration + color-true wear that's transfer-resistant, waterproof, and sweat and humidity proof.
Benefits
- Natural finish
- 24-Hour wear
- 24-Hour ydration
- Transfer resistant
- Waterproof
- Color true for 24 hours
- Sweat & humidity proof
- All-day fadeproof
- Reduces appearances of pores
- Improves appearance of skin tone
- Crease proof
- Non-caking
- Non-poring
- Non-streaking
- Photo friendly
Key Ingredients
- Hyaluronic Acid
- Glycerin
- Vitamin E
Item 2640232
Apply with fingertips or a brush. Start at center of the face and work outward. Apply more to achieve desired coverage.
Pro Tip: For a sheer and radiant look, mix Hangover Primer with your Born This Way Foundation
Water\Aqua\Eau, Dimethicone, Coco-Caprylate/Caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (Coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)]
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
Skin Tone
Skin Type
Most Helpful Positive Review
Beautiful Natural Finish
[I received this product in exchange for my honest review] Absolutely Too Faced ! They nailed the assignment and hit it out of the park. This foundation lives up to all of the claims in my opinion, the bottle is beautiful like the go frosted glass always eats beautiful writing on the label. I feel t...
Most Helpful Critical Review
Beautiful finish, thicker wear
[I received this product in exchange for my honest review] The Too Faced Born This Way Foundation has some definite strengths, but it didn't fully win me over. The coverage is impressive — medium to full and very buildable — and it does a great job evening out the skin tone without looking too cakey...
1577 results
Long lasting and full coverage
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] Love the variety in shade range. The finish is great for my oily skin. Smooth texture, long lasting and full coverage. Packaging is cute and sleek!
Looks amazing but can get oily
Skin Tone Medium
Skin Type Combination
Eye Color Brown
Verified Reviewer
Reviewed at
[I received this product in exchange for my honest review] Okay, so I remember using this foundation years ago and I wanted to give it another try. The coverage and the way it sits on the skin are perfect! My only issue is that it makes me so oily no matter what I set it with! It's great if you know you won't be wearing it for the whole day!
Born This Way Foundation has beautiful, natural coverage
Skin Tone Fair
Skin Type Combination
Eye Color Blue
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] Too Faced Born This Way Foundation has beautiful, natural coverage and the pump packaging makes it so easy to use. Unfortunately the shade was too dark for me, but I passed it on to a friend and they absolutely loved it! She said it has a light, pleasant scent and a smooth, natural finish that looks flawless.
Beautiful
Skin Tone Light
Skin Type Combination
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] Great foundation. I just chose the wrong color. It applied beautifully and my skin looked fantastic. I would really want to get this foundation in the correct color next time. 10/10 would buy.
My new go to!
Skin Tone Light
Skin Type Combination
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] I've been using the Too Faced Born This Way foundation and I'm obsessed! It feels so lightweight on my skin, but still gives me great coverage. I love how natural it looks, not cakey at all and it seriously lasts me all day without fading. Definitely one of my new go-to foundations. I will say it isn't matte nor dewy, it's a natural finish.
