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FEKKAI Blonde Rx Purple Toning Shampoo #1
FEKKAI Blonde Rx Purple Toning Shampoo #1

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FEKKAIBlonde Rx Purple Toning Shampoo

Item 2600778

4.6 out of 5 stars. 132 reviews
Size:8.5 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Cruelty Free
  • Sustainable Packaging Brand

Fekkai Blonde Rx Purple Toning Shampoo is a non-stripping purple toning shampoo that fights brass with ultra-violet pigments & charcoal powder, while superfood botanicals moisturize & repair.



  • Ideal for color treated blondes to fight yellowing, brass and breakage.
  • Smells like breezy citrus with crisp naturally fresh water and warm woods.
  • Safe for all hair types and chemically treated hair.
  • Clean, Vegan, Sustainable, Cruelty-free.
  • 3x stronger hair & 67% less breakage *(when used as a collection shampoo, mask & brightening concentrate).

Key Ingredients

  • Charcoal powder draws out impurities from the hair, instantly lightening strands. 
  • Avocado, coconut, & jojoba oil penetrate deep into the hair cuticle to moisturize, strengthen & prevent split ends.
  • Shea butter, rich in essential fatty acids, deeply moisturizes the hair to banish frizz & dryness.

Formulated Without

  • Sulfate
  • Silicone
  • Parabens
  • Phthalates
  • Gluten

How To Use

Apply to wet hair the sides of the head, crown, and nape of the neck. Leave on at least 2-3 minutes or longer depending on desired degree of neutralization. Rinse thoroughly.


Water/Aqua, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Acrylates Copolymer, Coconut Acid, Panthenol, Charcoal Powder, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Sesamum Indicum (Sesame) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Leuconostoc/Radish Root Ferment Filtrate, Glycerin, Squalane, Sodium Hyaluronate, Leontopodium Alpinum Extract, Tocopherol, Glycol Stearate, Cocamide MIPA, Dicaprylyl Ether, Polyquaternium-73, Decyl Glucoside, Glyceryl Oleate, Sodium Isethionate, Polyquaternium-4, Sodium Hydroxide, Polyquaternium-7, Sodium PCA, Urea, Trehalose, Polyquaternium-51, Citric Acid, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Limonene, Linalool