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Highlights
Summary
Banish unwanted, brassy tones with OGX Blonde Enhance + Purple Toning Shampoo for silver, pre-lightened or natural blonde hair. Formulated with strengthening ingredients like keratin.
Benefits
- Ideal for silver, pre-lightened or natural blonde hair
- Invigorates your senses with notes of blood orange, papaya butter and coconut milk
- A highly pigmented formula to brighten and color-correct yellow tones and protect from color fade
- Free of sulfated surfactants and parabens
- Try adding a few OGX Purple Toning Drops to your conditioner for an even more personalized tone
Key Ingredients
- Made with keratin, purple fig and iris to give your hair that fresh and vibrant look and feel
Item 2576621
Apply shampoo generously to wet hair, massage into a lather through to ends, rinse hair thoroughly. After shampooing, follow with conditioner. Results may vary.
Use only as directed. Avoid contact with eyes. If contact occurs rinse immediately. Keep away from children. For best results use in conjunction with other OGX hair products. Wash hands immediately, as product may temporarily stain skin.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Hydrolyzed Keratin, Ficus Carica (Fig) Fruit Extract, Iris Germanica Florentina Root Extract, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Glycerin, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum), Ext. Violet 2 (CI 60730).
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Reviews
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Most Helpful Positive Review
Brightens up blonde hair amazingly!
I absolutely love this product!! I am classified as a dirty blonde so a darker shade of blonde and i have been wanting to turn it up brighter without the need to having to dye it. I have tried this shampoo for two weeks with the toning drops to my styling products and conditioner and it is making ...
Most Helpful Critical Review
if you love your hair, throw this away!
I've never in my life had a shampoo dry my hair out as bad as this did. I'm just glad I tried it with enough time before my hair appointment! It was so gelatinous, it would suck itself right back into the bottle when I released the squeeze. I should have stopped there but I still wanted to try it. I...
291 results
it's alright
Verified Reviewer
Reviewed at
I've used this maybe 2- 3 times now? And have only seen a subtle difference. No sulfates which is nice. But it definitely is a gradual use product so it works over time the more you use it. Some of my hair is still yellow and some is now platinum blonde thanks to this. It is cheap though!
Best Purple Shampoo
Verified Reviewer
Reviewed at
This is legit. This is the best purple shampoo I've used. It doesn't turn my hair blue or purple and lathers well. I might make it a little less expensive but otherwise it's great. It is better than the others I've tried and I'm super satisfied.
Strong toning shampoo
Verified Reviewer
Reviewed at
First off, I usually use actual toner when I bleach my hair but I was in a pinch and this was all I had. Turns out, it works even better than most toners. In just 2 washes my hair was platinum, and with continued use had reached almost white toned perfection. It smells great and doesn't leave my hair feeling dry after either.
Pretty good shampoo! I
Verified Reviewer
Reviewed at
Pretty good shampoo! I bleached my hair to remove dye a while back but my natural hair color is blonde. I have hard water so the bleached part eventually starts looking coppery and 1 wash with this has it back to its silver blonde, plus it perks up my natural blonde too. Bonus: it smells kind of like bubblegum and its cheap!
works so well!!
Verified Reviewer
Reviewed at
In the last year I just started my process towards going blonde. Sometimes after a session my hair would be a bit brassy. This shampoo helped tame that and give me more of the blonde color I was wanting. It smells absolutely amazing as well. It does stain my shower sometimes (which is to be expected). I have been using it months and love it!