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Highlights
Summary
Ready to hit the high notes? amika's Big Hit Volumizing Shampoo cleanses and instantly boosts volume while delivering a surge of weightless moisture to strands.
Benefits
- Provides instant and all day volume*
- Helps to add and retain weightless moisture
- Softens and detangles hair
- Ideal for fine-medium hair types 1–3A seeking extra volume
- *Based on a professional evaluation of 56 subjects using Big Hit Shampoo and Conditioner and Rising Star Volumizing Finishing Spray
Key Ingredients
- Caffeine: Helps energize limp hair and promotes sebum elimination
- Glycerin: Adds and retains moisture into strands
- Sea Buckthorn: Known as one of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength
Research Results
- Clinically proven to give hair 2.3x more volume*
- Achieves instant and all day volume**
- *Clinically tested when using Big Hit Shampoo and Conditioner together as a system
- **Based on a professional evaluation of 56 subjects using Big Hit Shampoo and Conditioner and Rising Star Volumizing Finishing Spray
Item 2647571
Lather and massage shampoo through wet hair from root to ends, then rinse.
Pre-caution: Avoid contact with eyes.
Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Finally found the one!
I've always had fine hair but lots of it until stress, menopause and Covid took their toll. So I have spent a better part of the last five years, trying to find a shampoo and conditioner that would give me volume without making my hair dry or leaving a residue. I have tried and returned almost every...
Most Helpful Critical Review
Disappointed
Went to purchase refills for my 3D shampoo and conditioner, and saw that 3D had been replaced by this new volumizing option. After a few weeks of using Big Hit shampoo and conditioner, I'm honestly a little disappointed. Because my hair is so fine, the added moisturizing stuff weighs it down and mak...
226 results
Love!
Verified Buyer
Reviewed at
Really nice
Volumizing shampoo
Verified Buyer
Reviewed at
My go to
Loveeee
Verified Buyer
Reviewed at
I love using this with The Kure conditioner. My hair is fine and bleached and this shampoo lathers nicely, it's too heavy, and doesn't strip my toner!
Volumizing Shampoo
Submitted as part of a free sample program
Reviewed at
This shampoo definitely gives your hair volume. I've used other shampoos and did not have the same results. Wouldn't change it!
Love!
Verified Buyer
Reviewed at
I love all products Amika!