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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
- Give Back
Let your lashes be full of themselves with tarte's Big Ego vegan mascara!
Benefits
- Ultra-black, flake-free vegan mascara
- Instantly lifts, lengthens & volumizes lashes
- Delivers fully-loaded flutter for 16-hrs
- Lash lovin' formula nourishes & conditions lash hair
- confiDENSE booster brush mimics lashline
- Clump-free formula allows for multiple coats
Features
- flake-free
- 16-hr ongwear
- vegan
- dermatologist tested
- opthalmologist tested
- safe for contact lens wearers
- *based on a clinical & consumer panel study of 32 subjects
- **based on a consumer panel study of 32 subjects after 2 week
Key Ingredients
- Babassu oil: nourishes lashes
- Glycerin: hydrates vitamin b5: has antioxidant, soothing & moisturizing properties
- Hydroxyethylcellulose & sunflower seed wax:plant-derived ingredients that thicken naturally
Apply in a zigzag motion, starting at the base of lashes and pulling through to the tip.
Apply two coats for enhanced volume and drama!
Water/Aqua/Eau, Stearic Acid, Synthetic Beeswax, Helianthus Annuus (Sunflower) Seed Wax, Glyceryl Behenate, Paraffin, Polyglyceryl-6 Distearate, Acacia Senegal Gum, VP/Eicosene Copolymer, Propanediol, Aminomethyl Propanediol, Hydrogenated Starch Hydrolysate, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Panthenol, Lauroyl Lysine, Silica, Laureth-20, Magnesium Stearate, Butylene Glycol, Orbignya Oleifera Seed Oil, 1,2- Hexanediol, Glycerin, Disodium Phosphate, Polysorbate 20, Sodium Phosphate, Tocopherol, Biotinoyl Tripeptide-1, Iron Oxides (CI 77499), Black 2 (CI 77266).
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
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Ratings Distribution
Best Uses
- 2Everyday
- 1Light makeup
- 1Everyday uses, light weight.
- 1Throw it in the trash do not buy it
- 1Only have to apply two coats. Dries super fast
Describe Yourself
- 133
- 1Casual Dresser
- 1Natural
- 1Long blonde lashes
- 1Straight lashes, don't curl easily
Most Helpful Positive Review
My new holy grail!
I'm not a mascara person or much of a reviews person. I read them, but I don't really write them unless I find something worth writing about. I usually stick to either Lancome's waterproof formula (if I need that) or Better Than Sex/Perversion (Too Faced/Urban Decay) for mascara. I tend to use high-...
Most Helpful Critical Review
Big Ego is Really All Its Got
This mascara is appropriately named because it thinks it's a lot better than it is. Took three coats to do the job other mascaras at this price point do in one. I seriously couldn't believe it's advertised as a "big lash" mascara. Lengthened only a tiny bit and did very much volume. And four hours a...
673 results
Won't last throughout the day
It looks nice on the lashes on the first application but doesn't last a whole day without smudging and flaking. After about four hours, I always end up with raccoon eyes. Sadly, I won't purchase it again.
I have continued to purchase over and over
It's my daily user for a long lash gal that extends but doesn't inhibit my lashes! They are perfectly curled without tools or other unnecessary work! My lashes are near invisible without mascara, so it's a must even if nothing else goes on! It also works great to add a second coat for maximum glamour!!
I would buy this again and again
Love ! Keeps eyelashes long / doesn't clump . Lots of compliments
Worst mascara
Avoid this maacara at all costs! Thankfully I only had a sample size. I go very light wirh mascara and only do my top lash because I want to avoid transfer from the bottom lash to under my eye. Well I lightly put this on the top and by the end of the day I have a literal LINE under my eye from it. Crazy. Going straight in the garbage.
Eh, mediocre.
Higher end price, low end look. I've had drug store mascaras that work better. The one thing I do appreciate is that there is no transfer after long use.
