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Summary
Highlights
Step into soft, tousled texture with Not Your Mother's Beach Babe Foam. Its ultra-light, no-salt added formula conditions as it styles, creating crunch-free, touchable waves with more shine and less frizz. With UV defense and a light hold you can say goodbye to stiff styles and sun damage.
Benefits
- Texturizing foam delivers crunch-free, touchable texture for effortlessly beachy waves
- Ultra-lightweight, hydrating formula of Aloe, Sea Kelp, and Sunflower Extract hydrates hair while adding texture
- No salt added and never stiff, sticky, or heavy
- Provides UV Protection to help prevent hair color from fading
- Great for all hair types, including straight and wavy hair
Scent Type
- Toasted Coconut Scent
Item 2641609
Scrunch 1-2 pumps into damp hair, air dry, and watch the tousled texture take over.
Pro Tip for Straight Hair:
- Apply to dry hair
- Braid and let set. Undo and tousle for soft, beachy waves
Water (Aqua) (Eau), PVP, Polysorbate 20, Cocamidopropyl Hydroxysultaine, Polyimide-1, Maltodextrin/VP Copolymer, Macrocystis Pyrifera (Kelp) Extract, Aloe Barbadensis Leaf Juice, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Butylene Glycol, Isopentyldiol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Coumarin, Benzaldehyde, Vanillin
Shipping Restrictions : This item cannot be shipped via air.
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Reviews
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Ratings Distribution
Hair Type
Most Helpful Positive Review
5/5
I absolutely love the Not Your Mother's Beach Babe Texturizing Foam! It gives my hair that effortless, tousled beach look without the crunch or stickiness that some other products leave behind. The foam is super lightweight, smells amazing—like summer in a bottle—and adds just the right amount of vo...
Most Helpful Critical Review
Smells nice but does nothing for straight hair
If you have fine, pin straight hair like me, especially if it's long, I don't think this product will do much more for you then make your hair dry and hard to detangle. I have zero texture in my hair and I don't really believe there is a product that exists that can make and hold a texture where the...
92 results
hair
Verified Reviewer
Reviewed at

love it so much it is help my hair i have layered thick
A NEW STAPLE IN MY ROUTINE
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I wanna first of say I've never been a fan of mousse. As q very curly haired girl, I felt mousse never really did much, but I was wrong! This mousse makes my curls look effortless and bouncy. It has little to no scent so if you don't like scents this is perfect for you compared to most others. I scrunch this into my curls in sections as the last step in my routine & it leaves them looking beach ready all day long! The packaging is simple and the formula is lightweight and not heavy at all. Whether you have curls, coils, or waves this mousse is the one to reach for! 100% would recommend and as the title states it is my new staple!
Holds style in place
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Love this product perfect for when Im going for more of a wavy or curly no heat look. I put it in while im braiding or rolling hair, and it holds my style in place the next day.
Love this!
Hair Type Wavy Hair
Love this! i was using a more expensive brand but was looking for something cheaper, so I tried this. This does just as good as the pricey stuff! Gives my waves shape and volume and keeps them soft. I will definitely repurchase!
Good product but could be better
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

The product comes in a simple plastic component with a pump, nothing special. The product smells really good, a beachy coconut fragrance and the foam is very light. However, while it does give a natural beachy wave, it is very minimal and doesn't last long. It's on the affordable side which I appreciate.