Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Yay! You're earning points!
Highlights
Summary
Step into soft, tousled texture with Not Your Mother's Beach Babe Foam. Its ultra-light, no-salt added formula conditions as it styles, creating crunch-free, touchable waves with more shine and less frizz. With UV defense and a light hold you can say goodbye to stiff styles and sun damage.
Benefits
- Texturizing foam delivers crunch-free, touchable texture for effortlessly beachy waves
- Ultra-lightweight, hydrating formula of Aloe, Sea Kelp, and Sunflower Extract hydrates hair while adding texture
- No salt added and never stiff, sticky, or heavy
- Provides UV Protection to help prevent hair color from fading
- Great for all hair types, including straight and wavy hair
Scent Type
- Toasted Coconut Scent
Item 2641609
Scrunch 1-2 pumps into damp hair, air dry, and watch the tousled texture take over.
Pro Tip for Straight Hair:
- Apply to dry hair
- Braid and let set. Undo and tousle for soft, beachy waves
Water (Aqua) (Eau), PVP, Polysorbate 20, Cocamidopropyl Hydroxysultaine, Polyimide-1, Maltodextrin/VP Copolymer, Macrocystis Pyrifera (Kelp) Extract, Aloe Barbadensis Leaf Juice, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Butylene Glycol, Isopentyldiol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Coumarin, Benzaldehyde, Vanillin
Shipping Restrictions : This item cannot be shipped via air.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
great if you are literally a beach babe
info about me for reference: natural (mostly 2a/b) waves with the occasional rogue curl, medium porosity, fine/medium diameter, not dyed or chemically treated. i also prefer a less defined look. before i tried this product out, i used the kristin ess sea salt air dry mousse and i loved it thoroughl...
Most Helpful Critical Review
Smells nice but does nothing for straight hair
If you have fine, pin straight hair like me, especially if it's long, I don't think this product will do much more for you then make your hair dry and hard to detangle. I have zero texture in my hair and I don't really believe there is a product that exists that can make and hold a texture where the...
95 results
great if you are literally a beach babe
info about me for reference: natural (mostly 2a/b) waves with the occasional rogue curl, medium porosity, fine/medium diameter, not dyed or chemically treated. i also prefer a less defined look. before i tried this product out, i used the kristin ess sea salt air dry mousse and i loved it thoroughly. right as i got done with my last bottle of that, i had found out that NYM was making virtually the same product except slightly cheaper and with UV/heat protection. i had to give this a shot! this product gives the texture you'd want from NYM's texturizing sprays, but it's way more forgiving if you accidentally use a little too much. if you struggle with the sprays but still want extra texture, i would totally recommend this. also i love the scent. you can't go wrong with a little coconut and vanilla :) i first bought this product back in august 2025. for reference, i live in NJ and am **very** outdoors during summer, where it is typically very hot and pretty humid. this foam worked excellently for me back then. now, however, as i'm typing this, it's almost december. i'm still outside a lot, except now it's really cold and dry out. i've been noticing this foam has been having a slight, but not overwhelming drying effect on me lately. i have used the kristin ess mousse during winter before and did not have this happen to me. combine that with this product's emphasis on the UV/heat protection aspect, honestly it kinda makes sense to me that this product would work better during summer. i like to think this foam was made specifically with "beach babes" in mind because of that, lol
Not for me :(
I saw the reviews and wanted to see if it could work on my straight frizzy hair thinking I might have small waves and both times i tried to use it, it left my hair rough and hard to comb through. Im not sure if its because i have previously dyed hair or if im missing something. But i don't recommend for straight hair
Great for wavy hair!
Pair it with a light leave-in conditioner spray and you will have beautiful soft waves!
hair
Verified Reviewer
Reviewed at

love it so much it is help my hair i have layered thick
A NEW STAPLE IN MY ROUTINE
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I wanna first of say I've never been a fan of mousse. As q very curly haired girl, I felt mousse never really did much, but I was wrong! This mousse makes my curls look effortless and bouncy. It has little to no scent so if you don't like scents this is perfect for you compared to most others. I scrunch this into my curls in sections as the last step in my routine & it leaves them looking beach ready all day long! The packaging is simple and the formula is lightweight and not heavy at all. Whether you have curls, coils, or waves this mousse is the one to reach for! 100% would recommend and as the title states it is my new staple!