SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Not Your Mother's Beach Babe Texturizing Foam #1
Not Your Mother's Beach Babe Texturizing Foam #1

Tab through the images or use the previous or next buttons to navigate each product image

Not Your Mother's Beach Babe Texturizing Foam

Only at Ulta

$9.99

Replenish & Save

Size:6.5 oz

Pickup and delivery options

In stock and ready to ship

Save 5% and get free shipping on each subscription order. Cancel anytime!

Yay! You're earning points!

Details

Benefits

  • Texturizing foam delivers crunch-free, touchable texture for effortlessly beachy waves
  • Ultra-lightweight, hydrating formula of Aloe, Sea Kelp, and Sunflower Extract hydrates hair while adding texture
  • No salt added and never stiff, sticky, or heavy
  • Provides UV Protection to help prevent hair color from fading
  • Great for all hair types, including straight and wavy hair

Scent Type

  • Toasted Coconut Scent

Item 2641609

How To Use

Scrunch 1-2 pumps into damp hair, air dry, and watch the tousled texture take over.

Pro Tip for Straight Hair:

  • Apply to dry hair
  • Braid and let set. Undo and tousle for soft, beachy waves

Ingredients

Water (Aqua) (Eau), PVP, Polysorbate 20, Cocamidopropyl Hydroxysultaine, Polyimide-1, Maltodextrin/VP Copolymer, Macrocystis Pyrifera (Kelp) Extract, Aloe Barbadensis Leaf Juice, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Butylene Glycol, Isopentyldiol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Coumarin, Benzaldehyde, Vanillin

Shipping & Coupon Restrictions

Shipping Restrictions : This item cannot be shipped via air.

Frequently bought together

3 items

Current Product

Not Your Mother's

Beach Babe Texturizing Foam

$9.99
Not Your Mother's

Beach Babe Texturizing Dry Shampoo

Size: 12.0 oz
$17.50
Not Your Mother's

Beach Babe Texturizing Dry Shampoo Powder

$11.99

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

T3

Aire 360 Ceramic Air Styler Blowout Kit

Color:
Satin Blush

Step 2

Sexy Hair

Big Sexy Hair Spray & Play Volumizing Hairspray

Size:: 10.0 oz
$22.95

Step 3

Current Product

Not Your Mother's

Beach Babe Texturizing Foam

$9.99

We think you'll like

12 items

Similar items for you

12 items

Sponsored products

12 items

Powered by syndigo
Not Your Mother's Beach Babe Texturizing Foam
Not Your Mother's Beach Babe Texturizing Foam
Not Your Mother's Beach Babe Texturizing Foam
Not Your Mother's Beach Babe Texturizing Foam
Not Your Mother's Beach Babe Texturizing Foam
Not Your Mother's Beach Babe Texturizing Foam
Not Your Mother's Beach Babe Texturizing Foam

What do you want to know about this product?

Review Snapshot

by PowerReviews

95 ReviewsWrite a Review
100%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
great if you are literally a beach babe

info about me for reference: natural (mostly 2a/b) waves with the occasional rogue curl, medium porosity, fine/medium diameter, not dyed or chemically treated. i also prefer a less defined look. before i tried this product out, i used the kristin ess sea salt air dry mousse and i loved it thoroughl...

Versus
Most Helpful Critical Review
Smells nice but does nothing for straight hair

If you have fine, pin straight hair like me, especially if it's long, I don't think this product will do much more for you then make your hair dry and hard to detangle. I have zero texture in my hair and I don't really believe there is a product that exists that can make and hold a texture where the...

95 results

great if you are literally a beach babe

Submitted 25 days ago

By M

From New Jersey

info about me for reference: natural (mostly 2a/b) waves with the occasional rogue curl, medium porosity, fine/medium diameter, not dyed or chemically treated. i also prefer a less defined look. before i tried this product out, i used the kristin ess sea salt air dry mousse and i loved it thoroughly. right as i got done with my last bottle of that, i had found out that NYM was making virtually the same product except slightly cheaper and with UV/heat protection. i had to give this a shot! this product gives the texture you'd want from NYM's texturizing sprays, but it's way more forgiving if you accidentally use a little too much. if you struggle with the sprays but still want extra texture, i would totally recommend this. also i love the scent. you can't go wrong with a little coconut and vanilla :) i first bought this product back in august 2025. for reference, i live in NJ and am **very** outdoors during summer, where it is typically very hot and pretty humid. this foam worked excellently for me back then. now, however, as i'm typing this, it's almost december. i'm still outside a lot, except now it's really cold and dry out. i've been noticing this foam has been having a slight, but not overwhelming drying effect on me lately. i have used the kristin ess mousse during winter before and did not have this happen to me. combine that with this product's emphasis on the UV/heat protection aspect, honestly it kinda makes sense to me that this product would work better during summer. i like to think this foam was made specifically with "beach babes" in mind because of that, lol

Was this review helpful to you?
Not for me :(

Submitted 1 month ago

By Tacobellstoilet

From LA

I saw the reviews and wanted to see if it could work on my straight frizzy hair thinking I might have small waves and both times i tried to use it, it left my hair rough and hard to comb through. Im not sure if its because i have previously dyed hair or if im missing something. But i don't recommend for straight hair

Was this review helpful to you?
Great for wavy hair!

Submitted 2 months ago

By NicaChica

From Tampa, FL

Pair it with a light leave-in conditioner spray and you will have beautiful soft waves!

Was this review helpful to you?
hair

Submitted 4 months ago

By ranjini Shankar

From undisclosed

Verified Reviewer

Reviewed at

Not Your Mother's (NYM) - BV

love it so much it is help my hair i have layered thick

Was this review helpful to you?
A NEW STAPLE IN MY ROUTINE

Submitted 4 months ago

By definitelydrea_6332

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

I wanna first of say I've never been a fan of mousse. As q very curly haired girl, I felt mousse never really did much, but I was wrong! This mousse makes my curls look effortless and bouncy. It has little to no scent so if you don't like scents this is perfect for you compared to most others. I scrunch this into my curls in sections as the last step in my routine & it leaves them looking beach ready all day long! The packaging is simple and the formula is lightweight and not heavy at all. Whether you have curls, coils, or waves this mousse is the one to reach for! 100% would recommend and as the title states it is my new staple!

Was this review helpful to you?