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Summary
Grounded in raw woods and earthy musk, Be Earnest comes alive with a burst of rhubarb and crisp apple, layered with subtle floral nuances — a fragrance that’s striking, modern, and impossible to ignore.
Features
- EWG Verified™ — meets strict standards for health, safety, and transparency
- Leaping Bunny Certified — globally recognized cruelty-free standard
- Vegan — made without animal-derived ingredients
Key Notes
- Top: Rhubarb, Apple
- Heart: Floral
- Base: Fir Balsam, Cedarwood, Musk
Fragrance Family
- Woody Fresh
Item 77001906
Apply to pulse points. Avoid rubbing or dabbing, as this can break down the fragrance. For longer wear, apply to well-moisturized skin.
Alcohol Denat., Fragrance (Parfum), Water (Aqua). All Fragrance Ingredients: Alcohol Denat., Water (Aqua), Methyl Dihydrojasmonate (24851-98-7), 1,2,3,4,5,6,7,8-Octahydro-2,3,8,8-Tetramethyl-2-Naphthyl-Ethanone (54464-57-2), Ethylene Brassylate (105-95-3), Triethyl Citrate (77-93-0), Ethyl Linalool (10339-55-6), Phenethyl Alcohol (60-12-8), Gamma Undecalactone (104-67-6), Cyclamen Aldehyde (103-95-7), 2-(2,2,7,7-Tetramethyl-5-Tricyclo[6.2.1.01,6]Undec-5-Enyl)Propan-1-Ol (929625-08-1), Oxacycloheptadec-10-En-2-One (28645-51-4), 8-Alpha,12-Oxido-13,14,15,16-Tetranorlabdane (6790-58-5), Amyris Balsamifera (Sandalwood) Essential Oil (8015-65-4), Citrus Bergamia (8007-75-8), Formaldehyde Cyclopdecyl Ethyl Acetal (58567-11-6) A Safe Fragrance Ingredient With Woody Notes — Not Related To The Preservative Formaldehyde, Juniperus Virginiana (Virginia Red Cedar) Oil (8000-27-9), Pogostemon Cablin (Patchouli) Leaf Extract (84238-39-1), Abies Balsamea (Balsam Canada) Extract (8024-15-5), 2-(1-(3’,3’-Dimethyl-1’-Cyclohexyl)Ethoxy)-2-Methyl Propyl Propanoate (141773-73-1), Methylcyclopentadecenone (82356-51-2), 6-Ethylideneoctahydro-5,8-Methano-2h-Benzo-1-Pyran (93939-86-7), Tinogard Tt (6683-19-8), 2,4-Dimethyl-3-Cyclohexene Carboxaldehyde (68039-49-6), 2-T-Butylcyclohexyl Acetate (88-41-5).
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love it, unique perfume
This is my first time buying Rosy & Earnest, I bought the Be Earnest, and definitely plan to buy the other one Be Rosy. Absolutely no allergies nor after effects, just pure bliss spraying it on. Having said that, the strength doesn't last hours and hours on end, however I still smell it after half a...
Most Helpful Critical Review
Rosy
I was disappointed that it had no scent of roses. However, I appreciate that it is so well rated on the EWG
14 results
Lovely
Reviewed at
Tried the samples of rosy and earnest but used up Earnest first!
wonderful and unusual fragrance
Reviewed at
This is a beautifully constructed perfume--it starts with a burst of rhubarb and apple and (on me at least) dries down to a very soft rose. Long-lasting, too.
Fresh and Unique!
Reviewed at
Although subtle at first, Be Earnest has a strong and unique personality, which makes me feel confident and elegant when I wear it. Fresh, warm and bold in its own pure way, and major bonus: it's EWG Certification!
Dare to be different!
Reviewed at
Love this scent! It's fresh yet warm. Fruity but with an undertone of musk. If you're looking for a new scent for spring that will go well into the fall this is it!
Rosy
Reviewed at
I was disappointed that it had no scent of roses. However, I appreciate that it is so well rated on the EWG