Product Reviews Rated 4.54 out of 5 stars
303 Reviews
Most Helpful Positive Review The BEST foundation brush!!! I am a MAC girl and all of my brushes are from MAC, but I was looking for a very good foundation brush that would give my skin an airbrush effect and I found it at my local Ulta. I absolutely LOVE this brush!!! It is my all time favorite brush in my whole collection. I never thought I would like a store brand brush, but Ulta's IT line of brushes are fabulous and are better than the name brand brushes. With this particular foundation brush, you only need to apply a small amount of foundation and use the brush to blend it and it works wonders for your skin. IIt gives my skin an airbrush look. It blends so well and easily. One other thing I love about this brush is that it covers up my acne and acne scars and I don't even need to wear concealer. Another thing I love about this brush is that when I am blending my foundation upwards to my hairline, it doesn't get any foundation in my hair like sponges do. I like to apply my foundation in a circular motion and then buff certain areas just to make sure everything is blended in well. It also doesn't take me a long time to apply my foundation...it goes on fast and my foundation stays put until I take it off. You also don't need to use much foundation...I discovered this my first time using it...I applied the amount of foundation that I normally applied with my sponge and it was too much for this brush. Now, I just apply a very small amount of foundation and it blends it in so well and beautifully and gives me full coverage. Next time I go to Ulta, I am definitely going to buy some more brushes. I highly recommend this PERFECT brush to anyone looking for a great and good quality and well built brush. It is also very soft and has velvet feel to it. I LOVE IT ☺!!!
Most Helpful Critical Review 1st IT brush I didn't like I tried using the brush with IT C.C. Cream, which is really easy to apply, even with fingers. It also has a creamy consistency like foundation, maybe a little creamier. This brush did nothing to help apply the C.C. Cream, read the directions before use, and it made the C.C. Cream virtually disappear into my skin. The directions say use fluid, long strokes which I did but it just seemed like I would be better off buffing it in. After the 2nd & 3rd try, I stopped using it. Haven't tried brush with anything else yet. Glad it was half off on 21 days of beauty. Will try it again, maybe with powder highlighter. Maybe.
Reviewed by 303 customers May or may not buy 3
Karla from ChattanoogaTN
Not sure I like the bristles in this particular brush. May have to get used to it.
Great for concealer and foundation 5
Rachel from Texas
This works great for liquid foundation, but I use it to blend concealer as well and it works better than any concealer brush I've tried.
Awesome 5
Bonnie from Hunt Valley Maryland
Love the way my makeup looks when using this brush. Makeup goes on better than any other tool out there.
My favorite brush 5
Clara from CO
I bought this brush for the first time about 7 years ago, and at the time it was the first foundation brush I'd ever bought. I've accumulated several other foundation brushes since then, and this is still my favorite. Many other foundation brushes are very very dense and stiff, to give full coverage, but I just don't want that kind of look. This brush is soft and flexible, which makes the foundation look very natural and light/medium coverage. I've glued the handle back together several times, but the brush head is still perfect even through 7 years of use and many washes. In the past couple years I've started using it for liquid blush and it's perfect, so I wanted to buy another so I can use it for both without washing! The new brush is *slightly* different (less fluffy) but I think it's just because it hasn't been used and washed as much.
best foundation brush 5
Megan from Schaumburg, IL
applies my foundation smooth and not streaky
I will buy this again. 5
Valbec from Azusa, Ca
This makes my face look so smooth. I love it and will be buying it again.
The Holy Grail of Brushes!!! 5
Amber from DFW
I bought this, because I was not really happy with other brushed I have used. This gave me great coverage without streaks, and able to use less foundation! I love love love this brush, I have used it with 3 or 4 different foundations, all great results!
LOVE IT 5
Bella from Socal
Let's just say this is the 2nd time I've gotten this brush and I will look through the brush section for this one for many more purchases.
Lovely brush 5
Destiny from Rhode Island
Nice brush, I personally use it for bronzer and it blends everything very nicely.
Streak Central 3
therealnormaj from San Diego CA
I bought this brush in the hopes of my foundation application to be smooth but oh my Lord this was streak central from the moment my IT foundation went on. You really have to buff it to make the foundation apply evenly but even after the brush soaked in a lot of product. It has added time to my foundation application something I don't want to do. I gave it a 3 star because once you spend extra time applying your foundation it's okay but not the beautiful finish I expected. I will try to use this for my cream blush instead and see how that works if not it's safe to say that I will throw away.
too small 2
afw from va beach
very small and not a true foundation brush. a concealer yes. not a good buy.
Beautiful quality 5
Cherithc from NH
I use this brush to stipple and buff foundation into the skin. It's fantastic!
Better than a Beauty Blender! 5
Shelly from Kansas
I am a brush junkie bordering on hoarder status. I have probably 100 different foundation brushes alone. I know...😳 I had to buy a cabinet just for my makeup brush storage. Lol. I always ended up going back to the Beauty Blender.
I love the It Cosmetics brush line. Hands down one of the best out there. I've purchased just about all of them but wanted to complete the collection. I'm just a bit OCD until I've gotten the complete set no matter the brand.
Over the holidays I picked up a few more to add and this was one of them. I can't believe how much I love this brush! So much that I've purchased 2 more to have on hand.
The size of the brush head is absolutely perfect for me. It's small but not to small. I have dainty features and a large brush overwhelms me.
The bristles are super soft yet firm enough to apply my liquid foundations with. It doesn't soak up products and leaves a gorgeous streak free finish every time.
The handle is sturdy and has a good weight to it. Very well made. Washes up easily and bounces right back into shape. I wash my brushes after each use so it has already been cleaned many times. It still looks and feels like new. Zero shedding at this point.
Hands down one of the best brushes I've used in quite some time. Worth the cost and then some. I can't recommend this brush enough to others. I have brushes that cost well over $100 that don't perform even half as well as this brush does and the price is very reasonable. Buy it! You won't regret it.
I bought 2 5
Becky from Denver
It's so good. Seemlessly blends my Urban Decay Stay Naked foundation. I used a blender before but it took so much time and hurt my arm. With this it takes me 4-5 mins tops to get my base perfect. Crazy. And easy to clean. I have never been let down by an IT brush for Ulta yet.
There are better brushes 2
It brush from Fremont, CA
Do not get this. I tried it because of the rave reviews but it doesn't work for me. I tried it with a thick liquid foundation and it was streaky and didn't blend well. I then tried it with my thin liquid foundation and it sucked most of it up. The brush is too small = takes longer to blend out and fix the streaks. I use it as a blush brush now (even though it's too dense for blush). There are better foundation brushes out there. I do love their eyeshadow brushes but don't get it if you can't afford it. Morphe ones work just as well but not as soft.
Okay 3
Dedrie from McAllen
Maybe it's the It foundation that isn't easy to blend, but this brush was underwhelming. It is the same quality of the Real Techniques brush, but nearly triple the price. I would recommend that brush over this one.
Fantastic brush 5
DawnH from Gravois Mills, MO
Great brush. Foundation goes on smooth. Light weight and comfortable in your hand.
No turning back! 5
Emily from Georgia
I've been a loyal Beautyblender user for years. I've tried other foundation brushes and have never been overly impressed. I bought this because I needed to spend a little more money to keep my platinum status for 2020, so I decided to give this a try. I. LOVE. IT. My makeup is so much smoother than before. No streaking. Great coverage. I've noticed I haven't even had to touch up my photos anymore. I love this brush! No regrets!
Flawless finish 5
Emily P from Oregon
I was so skeptical when I opened this brush up from my Black Friday order. It seemed way smaller than the current brush I was used to using for my foundation (Sigma F80). I figured it was going to take FOREVER to blend out my foundation. Imagine my surprise to find out that I absolutely love this brush? It is so soft and gentle on my face. I barely apply pressure and my foundation blends out beautifully. I feel like I am used to a brush that "tugs" more on the skin, and this one feels like it's barely touching my skin at all. I'm so happy I bought this brush!
Great brush never to hard on the skin 5
Married23 from Fort Wayne, IN
I love now using this as my go to foundation brush it's very gentle on the skin. It gets into hard to reach areas, and blends everything out without to much ending up on the brush.
It's AMAZINGGGGG 5
Lex from Yorba Linda
Best brush I've ever used! I tried a brush once, didn't like it, and have always stuck with sponges and beauty blenders ever since.. but this brush is THE ABSOLUTE best! It doesn't absorb the product and it goes on flawlessly and streak-free so I don't need to go back in with a sponge and smooth it out.
Thumbs up 5
PS from AL
Love using this brush for my foundation!
Use for concealer instead 5
Cynthia from Kentucky
Not great for foundations, but perfect size, shape and density to blend under eye concealer and really press that product in.
Love the brush BUT 4
Kate from San Diego
Love the brush but after 3 times washing.. the paint on the handle started cracking and chipping off. I don't like getting the handles wet when I wash them, nor do I soak the handles in water. Don't understand why the paint is chipping and cracking off.
Only brushes to use 5
Michelle from Washington State
IT cosmetics and brushes deliver every time.
