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Urban Decay Cosmetics 24/7 Glaze-On Liquid Eyeshadow
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Summary
Highlights
Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shimmer shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.
Benefits
- Applies in seconds with a patented built-in brush for easy application
- Brush blends instantly for a smooth application
- Glazed finish for a shimmery look
- Buildable for a sheer wash of color or a full-on shimmer
- Up to 15 hours of long-lasting wear
- Longwearing
- Crease & fade-resistant
- Weightless feel
- No shimmer fallout
- Shake to activate!
Research Results
- 96% agree product provides glazed finish
- 95% agree product applies in seconds & glides on smoothly
- 97% agree colors flatter skin tone, based on shade Sugar Twist
- *Based on a 1-week consumer study with 127 women.
Item 2635563
Shake to activate!
Make sure lids are clean and oil-free.
Use Glaze-On's built-in brush to apply and blend.
Start with a small dot and blend for a sheer wash of color and build to desired shimmer intensity.
Blend. Glaze-On sets quickly, so blend immediately after applying.
Aqua / Water / Eau, Isododecane, Dimethicone, Calcium Sodium Borosilicate, Trimethylsiloxysilicate, Alcohol Denat., Butylene Glycol, Silica, Peg-10 Dimethicone, Perlite, Bis-Peg/Ppg-14/14 Dimethicone, Disteardimonium Hectorite, Magnesium Sulfate, Phenoxyethanol, Silica Silylate, Tin Oxide, Tocopherol, Synthetic Fluorphlogopite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- May Contain / Peut Contenir Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77499 / Iron Oxides.
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
The brush is quite short! How can I get product out when more than a quarter empty? I asked at a store today and the associate said to buy another. That cannot be the best advice! These are very pretty!! I'd love to buy 3 (maybe more), but I want to know if I can use all thr product. Thanks! C
- Asked by Cory
- Official Answer By Urban Decay - Brand EngageHi there! We suggest giving our 24/7 Glaze-On Liquid Eyeshadow a good shake to reveal any remaining product. If you're still running low, we suggest stocking up on your favorite shades!Was this answer helpful to you
- Q
How doea ot wear in terms of fallout?
- Asked by Crystal
- Official Answer By Urban Decay - Brand EngageHello! To wear our 24/7 Glaze-On Liquid Eyeshadow, simply shake to activate, then apply onto clean eyelids or, for enhanced longevity, apply to well-prepped eyelids using our Eyeshadow Primer Potion. You can blend with the built-in brush, use your own brush for more precision, or even blend with your finger! Start with a small dot and blend for a sheer wash of color, then build to your desired shimmer intensity. Remember, Glaze-On sets quickly, so blend immediately after applying. We hope this helps you create your next masterpiece!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
"Glossy", glowy makeup perfect for upcoming summer!
[I received this product in exchange for my honest review] This liquid eyeshadow packaging isn't like anything else I have in my eyeshadow collection so I was intrigued to have the opportunity to get it. I chose to receive this product for free in the shade "Sugar Twist and was really excited for th...
Most Helpful Critical Review
Nothing special
I used the color Sunshine Tax. It is a color shifting irridescent shade with glitter. The colors shift from a bubble gum pink to a yellow gold to a rusty shade. It's a very pretty and summery shade and I think will work best as a topper on eyeshadow. I've tried wearing it by itself and it fades ...
847 results
Nice Glow
I really love how this shadow looks! The shimmer is gorgeous and gives my lids a glow. It applies super smoothly and evenly with no patchiness, and the shade is beautiful. That said, I have somewhat sensitive eyes, and by the end of the day, this made them feel itchy and uncomfortable. It also creased a little after a few hours. I'll probably still use it occasionally because it looks amazing on me, but I wouldn't wear it all day or too often. Just a heads-up if your eyes are sensitive too.
Would buy again
[I received this product in exchange for my honest review] The Urban Decay 24/7 Glaze-On Shadow in Sugar Twist delivers a stunning, high-shimmer finish that lasts impressively long—up to 15 hours without creasing or fading. The built-in brush makes it beginner-friendly and quick to apply. However, it's less suitable for oily eyelids and requires shaking before use. A fun, bold pop of sparkle for anyone wanting an easy, long-wear liquid shadow.
Great shimmer
[I received this product in exchange for my honest review] Urban decay is the queen of sparkly eyeshadow and this is no exception. It does crease a bit if you have super oily skin like me but I love how it's more of a shimmer than a full on glitter.
drove me crazy
I got 2 colors. The silver shades color payoff was very disappointing. The duo chrome color is not as vibrant as expected but it is pretty. The main problem is actually wearing them. They dry down OK on my hand but on my eyes??? No. They felt sticky all day. The silver shade actually kept sticking my eyelid to the top skin of my eye socket. Horrible! When I used the purple one, I powdered it which helped, but it stuck, too. Just not as bad. They also crease like nobody's business! The silver was the worst but, again, I powdered the purple shade so that likely helped. Even if these were drugstore pricing, I wouldn't recommend. At these prices? I'm actually going to return them.
Love it!
I recommend these. I ordered this color first just to test it out. I then bought the rest of the colors. I liked it that much. The colors & shifts are gorgeous & so cool. It applies so easily too…. I am by no means a makeup expert. I would say these are definitely user friendly even for those just starting out with makeup.