Free Standard Shipping on any $35 purchase!

Buy now, pay later.

No interest or fees when you pay on time. Can you say score?

How Afterpay works

Select Afterpay

At checkout, select Afterpay as your payment method with your existing debit or credit card.

Complete Checkout

No long forms to fill out— and you’ll know instantly if you’re approved. Your order will ship as soon as it’s processed.

4 Equal Payments

Automatic payments are taken every two weeks in four installments. And it’s all interest free.

Frequently Asked Questions

What is Afterpay?

Afterpay is a service that allows you to make purchases now and pay for them in four equal payments made every two weeks without interest.

For purchases over $400 made on or in the Ulta Beauty app, guests are offered an additional Afterpay repayment option during checkout, allowing them to pay over 6 or 12 months, with interest.

How do I use Afterpay?

Online: Simply shop or our mobile app and add items to your shopping bag and checkout as normal. At the checkout, choose Afterpay as your payment method. First-time customers will need to register with Afterpay and provide payment details. As usual, returning customers simply log in to make their purchase. It’s that easy! Please note that all items in your shopping bag must be eligible for Afterpay. The purchase amount must be between $35 and $1,000. Afterpay will determine your eligibility for payment options.

In Store: Shop your favorite goodies and head to checkout. Before checking out, you must be registered for, and approved to use, Afterpay; this is not something that can be applied for during check out. When checking out, be sure to provide your Afterpay information through the Afterpay mobile app. It’s that easy! The purchase amount must be between $1 and $2,000 and some items are not eligible for Afterpay.

Where can I use Afterpay?

Afterpay can be applied to purchases made on, our mobile app, or at your local Ulta Beauty store.

Can I use Afterpay if I’m an international customer?

Afterpay is only available to customers with a US billing address within the US and a US mobile phone number. Customers with international billing addresses will not be able to set up an account with Afterpay.

How does the payment schedule work?

All customers are required to make their first payment at the time of purchase, with the remaining three payments deducted every two weeks from your chosen payment method. If you choose to make additional payments before your scheduled pay dates, you may do so through your Afterpay account.

You can log in to your Afterpay account to view your payment schedule and make a payment before the due date if you choose to do so.

Is there a limit to how much I can spend on a single transaction?

Yes, online limits are between $35 and $4,000 and in store limits are between $1 and $2,000 when using Afterpay.

What products are not eligible for purchase using Afterpay?

Afterpay is not available on purchases of gift cards, CBD products, and other restricted goods. If you are purchasing gift cards, CBD products, restricted goods, or other ineligible products along with Afterpay eligible products, you will need to place two separate orders.

How do I return or exchange an item purchased using Afterpay?

Afterpay returns follow our standard return policy. You can return your Afterpay purchase in-store or by mail for a refund. Please check that your return or exchange meets our Return policy here. Afterpay will be notified of your return and will process the appropriate refunds.

If you have more questions about your Afterpay return, please contact Afterpay customer support at

Where can I find out more about Afterpay?

If you would like to know more about Afterpay, visit the Afterpay website for a comprehensive list of FAQs, terms, purchase payment agreement as well as Afterpay’s Privacy Policy.