Rated 4.21 out of 5 stars
Most Helpful Positive Review Multi-purpose Perfection
This is perfect as a brow gel and for lashes if you are looking for a more natural look (or if you are like me and just don't want to deal with removing black mascara every single night. Let's give those puppies a break :P). Lashes are defined with no need of a colored mascara. I also tried putting this on before applying a colored mascara and it was nice. It seperated and lengthened my lashes and made the colored mascara go on smoothly. This didn't flake on me, didn't change color when dry, and did not feel sticky on the brows once dry. So overall, me likey.
Most Helpful Critical Review Great For Non Mascara Days
You get a lot of product for a low price. The formula is very wet and can be heavy. An issue is that the brush picks up a ridiculous amount of product, way too much. This can cause the lashes to clump and stick together. How I counteract this is by scraping off excess product using the edge of the tube. The brush is okay. It would have been better if it had more bristles to capture each lash individually. I usually apply the amount of product I would like on my lashes, wait about 1-2 minutes for the mascara to get a bit tacky and then take an eyelash brush to separate and achieve the shape I want. These are a lot of steps opposed to just swiping on and being finished. This would not be ideal for someone pressed for time. However, on most days I just do not want to wear regular mascara since it is a pain to remove. I hope they improve the product in the future. These changes would really elevate it as a product. But I still use it. I like it, not love it.
Reviewed by 439 customers Perfect for Naps
Jas from Utah
I have fairly dark and curly eyelashes. I love the look they have with this on. It makes them pop in a very subtle way. I like that it's clear since I'm usually rubbing my eyes (bad habit, I know) or take random naps during the weekend. It is also super convenient to save space and have this work as my eyebrow gel. A very flexible fit that doesn't feel heavy by any means!
Doesn't work for lashes
K from T
I purchased this mascara for my lashes to hold a curl but still look natural, but this doesn't hold a curl. I'm not blaming maybelline because when I read some reviews they said it's not meant to hold a curl, but then what's the point? It just makes your lashes look wet, you can get the same effect with water. I still have it 3 stars though because it's great as an eyebrow gel, maybe just make it an eyebrow gel instead of labeling it as a mascara. It also just smells like clear glue...
Em from Colorado
I really wanted to love this. I wanted a clear mascara to hold my lashes after I curl them, but don't need to worry about smudging or fallout from black mascara, for more natural days. This does not hold a curl at all. I even tried curling again after I applied it and let it dry, and it didn't work (whereas with most mascara it holds a curl super well even if it's not good for my lashes). It just feels so wet with no hold, but putting more on just makes them look wet and clumped and not cute. I'm sure it'll work well for eyebrows but just not mascara.
Kiers from Hawai'i
I love this product so much. You can use it both on your eyelashes or eyebrows and they work just as well. I mainly use them in my eyebrows to put them in place when I don't draw them in lol
Love Love Love
Mira from Miami, Florida
I really love regular mascara but there are certain days where I don't feel like going through the hassle of taking it off at the end of the day. This gives my lashes the subtle lift that I love and I don't have to worry about having to spend 5-10 minutes to remove my lashes without losing a lash or two. I love this product and it's really one of my Holy Grails in my daily routine!
Heavy, no purpose
Jess from St Louis
Literally no purpose. All it does it weigh down my lashes.
Ansleypaige23195 from Williamsburg, VA
Great used as a primer or by itself
anonymous from los angeles
when i sweat the gel was coming off and leaving a white residue on my face and it feels like water putting it on and doesn't hold the curl of my eye lashes.
love it :)
sophia from orlando, florida
i like how the mascara defines the lashes and separates them while curling them upwards. best used with a lash curler though
Yes this is it sis
isa from Florida
i use it in my makeup routine nightime morning and afternoon routine on my brows and lashes. it is good for shaping my brows and brushing lashes and brows and it is good for beginners
Destiny from PA
Don't waste your money. Gives your eyelashes literally no volume & doesn't hold at all, even if you curl your eyelashes. Tried to use it on my brows but it only makes them bald & sparse.
ellie_bellie from Memphis, TN
Honestly using it as a mascara sucks but I LOOOVEE it is a brow gel. It is my simple go-to brow product.
Weighs down lashes
Sad eyelashes from MN
By the time I finished putting the mascara on my second eye the first set of eyelashes I coated was uncurled and straight again. Only took a few seconds for the other to do the same. Although it's cheap don't waste your money.
Love it is product
Zaiden from Online order
So I love this product because all I do is curl my lashes then put this on and it works perfect! And I personally don't like black mascara because it smears and I can't always get all of it of so I would recommend this!
osnapitzalexx from San Bernardino, Ca
I thought it was going to be able to lift and hold my curled lashes throughout the day but as soon as i put it on right after i curled my lashes it made them straight. it's basically water lol i do like it for my brows tho, separates them nicely.
Sam from Hacienda heights
This did not do anything to my lashes, my eyelashes were more curled before I used this :/
maddy from f
literally doesn't do anything. if you're looking for a clear gel/mascara then just get the e.l.f. brow/ lash gel for a fraction of the cost (its literally only $2) and WAYYYYYY better quality. trust me i used this stuff for a year before i switched to elf.
Flower from NV
I also use this clear mascara for my eyebrows. It works better than anything I've tried before to hold them together.
Great eyebrow tamer
Glamma from Florida
I use to smooth out my eyebrows
I use this product everyday
Susan from New Jersey / New York
Keeps eyebrow up an perfect.
Jenlove76! from Dayton
This product is just ok. Not that impressed with it.
e from tennessee
it's good for a mascara base and eyebrows. if you aren't a big makeup person i would recommend putting this on your lashes and brows but if your a big makeup person i wouldn't spend your money on this
Does as described!
lisa from valdosta, GA
READ the description and purpose of this product. It does everything it's supposed to. long lasting. helps maintain healthy by conditioning hair by conditioning. My lashes have actually grown. has a light hold. I use the excessve on my brows and they stay in place.
This item is awesome!
Me from Va
I use this product as mascara and brow gel and I love it
The best eyebrow gel
Lacee from Lousiana
I use this everyday as an eyebrow gel, I really like this a lot. I have used similar products and always go back to this one.