Product Reviews Rated 4.67 out of 5 stars
15892 Reviews
Most Helpful Positive Review Very helpful product I was a bit hesitant to try this product because I didn't quite believe the hype, but I'm so glad I dedited to try it out.
I love this stuff. I have hardly any eyebrows from constantly plucking since I was 9(I'm in my mid 20's now). I've tried to let them grow out for a few years, and they are super sparse and all over the place now. They simply don't seem to grow in some areas.
So I thought, this probably won't work for me. I've been drawing my eyebrows on since I was 9 years old (because I'd over-pluck), and tried all sorts of products including, more recently, eyebrow products with little mascara style brushes like this. They would dry and look ridiculous.
Anyway, this stuff looks suuuuper natural. I bought this along with the pencil. I use this first to fill in my brows and then the pencil to make them look sharper where needed.
Even my boyfriend said they looked super natural. They do, and this is exactly what I've been looking for for years.
I should mention, this isn't waterproof -which is fine;I haven't seen anything in descriptions saying it was..though for the price, I would like it a lot more if it were. I will just be using Model in a Bottle to make it waterproof.
The only other thing I noticed is that there doesn't seem to be much product in the container. Again, ideally, for the price I would hope for a little more, but it is what it is and it does work wonderfully so can't complain too much.
Lastly, I ordered this in the darkest shade, which is cool toned. I'm pretty cool-neutral, and have dark hair, so it works great for me. However, I do wonder how this would work on someone with much darker skin than mysel, as well as those with lighter, cooler toned hair. More
shades should definitely be made.
Other than that, this stuff is wonderful and I'm super happy with it. I'm very self conscious about having sparse brows and my brows clearly looking very artificial, so I'll be using this as long as it's available.
Most Helpful Critical Review Pricey & Super Small Product!! I received a sample of this product from a friend and I absolutely loved it.... until I ordered it and saw how small this product is and I was shocked! For the price you are paying this product is SO SMALL!! Honestly, I thought I I received a travel sized one by mistake until I realized that this is the "regular size" for this product.
NOT WORTH THE PRICE and this is coming from someone who normally doesn't mind spending a ton of money on makeup
Reviewed by 15892 customers The best brow mascara I have found so far. 4
Creme brulee girl from East coast
I use it to give my brows definition, but I don't want to look like Groucho Marx, so I don't let the wand touch my skin. It's like dying my eyebrows every morning. It has taken a week of practice to get just the right, light touch. The wand gets clumpy closest to the handle, but the tip is good for the technique I am using.
Awesome for "Soap" Brows 5
Leanna from Ypsilanti, MI
I really like this product. I have pretty thin browns AND they're light. This not only fills them in but makes them look more voluminous. It's awesome for soap brows, too. If you just comb straight up they tend to stay (may take more than one layer).
My go to 5
G from Miami
I'm not a makeup pro but with this I feel like I am. It gets my brows nice and full and it's so easy to apply and not to mention super quick too. Will continue buying this
I love it! It adds a natural hair look to your brow. 5
shannon from temecula, ca
It adds a natural hair look to your brow.
LOVE! 5
Barely there brows from Brick, NJ
I love this product. I have very scarce eyebrows and this goes on looking real. I brush through w/ brow brush and it looks amazing. This stays on even through tough sweaty workouts! MUST BUY!
Best brow 5
Terry from Chicago
I use brow product to enhance my thin brows. I bought the mini, but the next purchase will be the regular size. I love it.
Perfect for moms on the go. 15 min less to do brows. 5
Yaki from Los Angeles
Use it to make your brows look full and darker without having to fill them in with anything else. It's the way to go to have natural looking brows. Andddd it's a lifesaver when you talk about having a baby boy who just wants to leave and gives you no time to do your makeup 😂
I would not buy this product again. 3
Jaybird from FL
Not enough color.
I have to have this product! 5
Queen CiCi from South Carolins
I have gray brows and my hair is colored a warm brown. I have to have this product. Some days it is the only makeup I wear. It will clump but rub your finger over the brow and it will smooth out. I love the fact that they have so many shade choices. I even paid full price!
Helpful For Thinning Eye Brows!! 5
Sheryl from Champaign, IL
This gel has been very helpful in making my eye brows appear thicker and darker. It is very obvious when I do not have it on.
Needs Finesse to Use 2
Shewhoknits from Plymouth MN
One of the best Benefits associates worked hard with me to figure out what would be best. I had been using eyeshadow to create my brows and I detailed my struggles with that. It is my fault that I neglected to mention I have neuropathy, but my thinking was that she suggested it would be easier than the eyeshadow to apply. I made a mess all three times I tried to apply it. I looked like I had a patchwork quilt for brows. There were globs and gaps, and trying to work it made it worse. She had also recommended the pencil for me, but because it was so fine, it took forever to cover the gaps, and it messed the gel up. I will say the color was nice. I hate to be so negative but this is my experience. That being said, I can see how others may be much better at using it, and have it look great. I am moving onto Anastasia powder next....
Great brow building gel 5
JL from Lancaster, Pa
My brows are a bit sparse- this product adds the perfect amount of color to coat all hairs to appear fuller. Very impressed!
Quick, Easy, Looks Fantastic! 5
Over 40 Mom from Nashville, TN
So easy to use and it looks great. Really cut down the time I was spending on my brows, and they look better now!
Simple and effective! 5
Simple and effective from USA
Super easy to use! I love this stuff. I always go for a natural look and I love using this eyebrow gel in my everyday routine.
I will definitely purchase this product again 5
LisaJane from Tulsa, Oklahoma
This is a good natural looking brow product. I bought the cool light blonde and it looks really good, unlike some of the blonde brow products out there that have a really weird tint to them. I'll buy this one again.
Great stuff! 5
Windy from Lancaster, OH
Haydyn helped me and I am perfectly happy with both the eyebrow products he recommended.
Mom's use 5
Lourdes from Miami, FL
My mother loves this item, so I got her two in the Ulta sale
My go to 5
KatD from Pa
Fantastic brow product
Makes me look younger! 5
Patty from Grand Rapids, MI
I use this product every morning as part of my simple makeup routine. It hides the gray in my eyebrows all day.
Great product, but pricey 4
Silver Sister from Ocala, FL
I really like the way this covers my random gray eyebrow hairs..I won't be plucking them out anymore. I was shocked at the size of the bottle. I actually checked to make sure I didn't get the wrong size. (I think there is a travel size). I can't imagine it being any smaller though. I am a natural brunette who has transitioned to a natural silver. This covers the gray beautifully without being too goopy. I got the cool brown-black #5. I will wait for a sale to buy again. I'm not sure how long this will last.
This is third time of purchased. 5
Joy from Paso Robles
See above
Buy again 4
D from Texas
It does great at filling in brows
Fast and Easy 5
Marnie from Detroit
Omg this is a no brainer, in hurry no mirror don't worry You Got This!
Quick easy eyebrows 4
Jackie from Portland, OR
This is one of my favorite products. I am a fan of how quick it is to use and natural looking my brows are. If you have any sparse spot you definitely need to take a little more time to fill in that area but overall looks great and brows don't look harsh. One con is the price since there are comparable products on the market, so I only buy when it is on sale. Another good way to test it is to get you brows done at the benefit brow bar since they fill your brows in as well with their products.
Love it!!!! Highly recommend!! 5
Cheryl from Lynnwood, WA
I love this product. I use Rapidbrow so my eyebrows are already full, this just adds to fullness and color.
When I use an eyebrow pencil it just looks to fake and weird for me. This is so natural and easy to use. Stays in place until you remove it. It looks small however seems like it lasts forever. I stock up on it when its on sale however I'd pay full price in a heart beat.
