Product Reviews Rated 4.63 out of 5 stars
3260 Reviews
Most Helpful Positive Review Very helpful product I was a bit hesitant to try this product because I didn't quite believe the hype, but I'm so glad I dedited to try it out.
I love this stuff. I have hardly any eyebrows from constantly plucking since I was 9(I'm in my mid 20's now). I've tried to let them grow out for a few years, and they are super sparse and all over the place now. They simply don't seem to grow in some areas.
So I thought, this probably won't work for me. I've been drawing my eyebrows on since I was 9 years old (because I'd over-pluck), and tried all sorts of products including, more recently, eyebrow products with little mascara style brushes like this. They would dry and look ridiculous.
Anyway, this stuff looks suuuuper natural. I bought this along with the pencil. I use this first to fill in my brows and then the pencil to make them look sharper where needed.
Even my boyfriend said they looked super natural. They do, and this is exactly what I've been looking for for years.
I should mention, this isn't waterproof -which is fine;I haven't seen anything in descriptions saying it was..though for the price, I would like it a lot more if it were. I will just be using Model in a Bottle to make it waterproof.
The only other thing I noticed is that there doesn't seem to be much product in the container. Again, ideally, for the price I would hope for a little more, but it is what it is and it does work wonderfully so can't complain too much.
Lastly, I ordered this in the darkest shade, which is cool toned. I'm pretty cool-neutral, and have dark hair, so it works great for me. However, I do wonder how this would work on someone with much darker skin than mysel, as well as those with lighter, cooler toned hair. More
shades should definitely be made.
Other than that, this stuff is wonderful and I'm super happy with it. I'm very self conscious about having sparse brows and my brows clearly looking very artificial, so I'll be using this as long as it's available.
Most Helpful Critical Review Pricey & Super Small Product!! I received a sample of this product from a friend and I absolutely loved it.... until I ordered it and saw how small this product is and I was shocked! For the price you are paying this product is SO SMALL!! Honestly, I thought I I received a travel sized one by mistake until I realized that this is the "regular size" for this product.
NOT WORTH THE PRICE and this is coming from someone who normally doesn't mind spending a ton of money on makeup
Reviewed by 3260 customers I will buy again 5
GG from Daphne , AL
I like it very much
Easy 5
Mary from Richmond, Va
This product is easy to use and works great
Favorite Brow Cosmetic! 5
Pelkiegirl from Sheboygan WI
I love this to add volume to my brows. I use the #2 color which is a warm dark blond. Looks very natural.
Keep those brows inline! 5
Beautiful at heart from Wi
I think this brow gel does a great job of filling in gaps and keeping brows in line. Good color long wear! #GotItFree #influenster
Must have, always in my kit 5
burgerproof from Miami
Shade 3.5 fits me great as I have light brown hair with a lot of red in it. It's not sticky, not shiny, just makes your eyebrows look perfect
Great for natural looking eyebrows 5
MrsJcksn from Ca
I purchased this product when it went on sale. Since quarantine, I stopped using most of my makeup. I feel weird having a full penciled in eyebrow, so I tried this to see if it helps make them fuller. It does! I press the brush on the skin where I have sparse eyebrows. Once I have product on the skin, I start brushing to distribute product throughout my brow. They look good! Natural, but fuller. I went ahead and purchased a back up when it went on sale again.
No smudge on glasses 5
Space from Tucson
Love the product. The little brush is a plus, you can build your brows.
From having no eyebrows, to having eyebrows! 5
Car from NJ
My eyebrows are super thin and non-existing. I recently went to Ulta to get my eyebrows done when the wonderful lady doing my eyebrows recommended this product. I'm one that doesn't have much time to do my make-up in the morning but let me tell you, this produce does WONDERS. My eyebrows look so full. It takes a total of 3 minutes to apply. Stays put all day & washes away easily.
Love this product! 5
VBR from IL
Very easy to use, last all day and gives me natural looking results for sparse eyebrows. I use it everyday & wouldn't leave home without.
Great product and easy to use 5
Trig from Bellevue, WA
I love this. It adds definition, and covers a few gray hairs, so brows look groomed yet natural. This product is not for precision but perfect for a natural look, and super easy and fast to use. For reference I am Caucasian with light skin and light brown hair and use shade #1. Initially I tried shade #3 but it was much too dark, but Ulta exchanged it for the right color. I will buy this again.
The BEST brow gel 5
Adri from Tulsa, OK
Seriously. I thought this stuff would be pointless. I have full brows as it is but we all know they can look a little rough on the edges sometimes. Pencils take forever and I'm awful with lines. This stuff is MAGIC. It combs my caterpillars into beautifully defined brows. I've tried other gel products since trying this one to find a cheaper option and while I like the L'Oréal one too, this one is far better still and matches my brow color the best. Seriously I wish they had something this easy that made the rest of my body look as great as this makes my eyebrows look
Repeat customer 5
Mothership67 from Milwaukee WI
Used to color and fill in sparse brows
Natural no fuss brows 4
Stephanie from Utah
Adds a bit of color without looking overdone. Has zero hold.
Like this product 5
Trece from Jerome, Idaho
Easy to use
Easy to use with great results! 5
Lisa Lisa from Tennessee
Great product super easy to use.
Nice 3
LOVEbph from Minnesota
I have heard so much hype on this product and wanted to try it out. Normally I use Anastasia Beverly Hills pomade or brow pencil, but I wanted to try something new. While using this product you have use a light hand for sure! This product when on thick, but was easy to comb through and blend out. I guess I was just looking I could could apply and wouldn't have to so precise. It matched my eyebrow color well, doesn't change color throughout the day and with a clear eyebrow gel on top lasts a long time. Overall, I think it's a good product but over hyped.
Great product 5
Kristen from Alabama
Love this
Easy for beginner 5
Kiki from Kansas City
I've never been into my brows. Ever. Lately I've noticed they look a bit sparse, so I thought I'd try to work on that. I've tried Smashbox and It Cosmetics brow powders, and a pencil like thingy from It, but this is far easier and I think it looks more natural.
I will go in the opposite direction of my brows in the thinner areas to get better coverage. I've found that tiny clumps might land on my brows if I'm not careful when applying, but I go over everything and blend with a lash comb/brush at the end and that breaks them up and blends it in.
I'm never going to spend hours trying to perfect the perfectly straight/defined brow look because I simply don't care enough to put that much time and effort into it and I also don't think it looks very natural. That being said, this has a small brush, so application is easy. Since I have no idea what I'm going or where my brows stop, I find that I can kind of buff it out to get the coverage I like and not look like I let a toddler paint on my face.
Loved this product. 5
Barbi the tennis player from Boca Raton Florida
Covers the brow so naturally.
Darker brow 5
Lisa from Los Angeles
This really works and makes my brows darker , they look natural and easy to apply .
Great colors 5
Glenda E from Missouri
I bought a mini to see how liked it after trying some other brands. The warm blonde color matches my strawberry blonde hair. I will continue using it.
Love it 5
Ken from Harlingen Tx
I love this product. It will always be my go to. Especially how small it is, fits anywhere.
Looks natural, stays on 5
CariV from Sparks NV
I use it alone or with a darker pencil to enhance and fill in. It stays fresh in the metal container and lasts 2-3 months. It stays on until you remove at night. I swim and exercise a lot and it stays on.
Never Disappointed 5
Nat from Texas
I have eyebrows are microbladed with shading (no one is ever able to detect it though). When it gets close to needing a retouch I use Benefits Gimme Brow gel and it works like a charm. There's no smudging, it matches my eyebrows perfectly, and when I workout (sweating worse than a man) it never runs or rubs off. I've used this eyebrow gel for years and I'll never use anything else.
Love it 5
Emily from Oklahoma
Makes them fill and they don't budge. Love it! Will buy again for sure!
