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What it means to be clean at Ulta Beauty

Plus, tips to become a more confident clean beauty shopper.

There’s never been a better time to clean up your (beauty) act. Brands, including many we carry, have been creating more clean products and pledging to be more responsible and eco-conscious in everything from packaging to formulations— a big win for us and for the planet.

Clean doesn’t have a standardized definition in the industry, which can make it a chore to shop more responsibly. But that’s where the new Conscious Beauty at Ulta Beauty™ program can help.

We developed it as a way of empowering you with transparency and choice by creating a list of five standards — Clean Ingredients, Cruelty Free, Vegan, Sustainable Packaging, and Positive Impact — to clearly categorize products and make it easy for you to find products shop with the values that are important to you.

In the case of Clean Ingredients, that means products that follow our Made Without List. “What’s that,” you say? Basically, every brand that’s certified in our Clean Ingredients category has committed to using formulas without the list of ingredients we’ve identified as having adverse health and/or environmental impacts.

What’s on the list?

Our experts did their homework, looking into the scientific research to determine which ingredients had the most potential for harm to you and our eco-system. It includes some commonly known ones like phthalates, parabens, formaldehydes, and petrochemicals.

But there are also a few you might not be as familiar with, like the aluminum salts used in deodorants, and some types of talc, which can contain a specific asbestos that has been linked to cancer. And we’re constantly re-evaluating the list to add new ingredients as studies come out that show they have potential for harm.

Even more clean with Credo

You can also shop the Credo Collection, a curated assortment of super-clean beauty essentials hand-picked by the experts at Credo Beauty. Launching in 100 stores and online, the Credo collection will feature eight specialty brands that follow both our Made Without List and Credo Beauty’s own extensive Clean Standard.

Those brands include EleVen by Venus Williams, Innersense Organic Beauty, One Love Organics, Ritual de Fille, Josh Rosebrook, Axiology, Han Skincare Cosmetics, PYT Beauty, and Exa.

With the Conscious Beauty at Ulta Beauty™ Clean Beauty standard you can easily shop both online and in store. Just choose your products, check the label, and add to cart with confidence.

We’ll have dedicated areas in store as well as filters on the site to help you search for the brands and products that meet our clean standards. Because being good to yourself and to the planet should be just as easy as adding to cart.