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ISIMA IS HEREEEE

Marvel Maull

Marvel Maull

July 9, 2025

I am so excited that ISIMA is finally launching and I am so honored I got to be some of the first people to experience this fantastic formula!! My curls are loving everything about this routine (especially the curls don’t lie curl cream). @isima - Reset clarifying shampoo - Riquisima hydrating shampoo - Suavisima hydrating conditioner - Iconic densifying scalp serum - Curls Don’t Lie #newlaunch #ultabeauty #isima #isimabyshakira #ultabeauties #curlyhairroutine #haircare