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Discover Ocoa at Ulta Beauty

OCOA is a high-performing curly hair care brand founded by Dominican American sisters Cory Varona-Corniel and Nicol Varona Cancelmo, and named after their mother's hometown in the Dominican Republic. The line is made for wavy and curly hair, with ingredients inspired by the Dominican Republic, such as mango butter, hibiscus flower, and ginger extract. Every OCOA formula is made without coconut oil, heavy butters, or heavy oils, so curls get moisture and definition without being weighed down. OCOA is vegan, cruelty-free, and meets Ulta Beauty's Clean Ingredients standard.

Frequently asked questions

Can I buy Ocoa products at Ulta Beauty?

Yes. OCOA is available at ulta.com and in select Ulta Beauty stores. OCOA was the first Dominican-owned hair care brand to launch at Ulta Beauty. Shipped orders, in-store pickup, and same-day delivery are available where eligible, and products can be added to Replenish & Save for repeat delivery.

What Ocoa products does Ulta Beauty carry?

Ulta Beauty carries OCOA's full curl routine. The Curl Care Shampoo is a sulfate-free cleanser for wavy and curly hair. The Curl Care Conditioner adds slip for detangling and moisture for dry, damaged, or color-treated curls. The Hydrating Curl Cream is a lightweight leave-in that defines curls and controls frizz. The Curl Defining Styling Gel is a flaxseed gel with soft-to-medium hold and no crunch. The Curl Refresh + Hold Spray adds hold on wash day and revives curls on second day, and it's sold exclusively at Ulta Beauty. The OCOA 4-Step Travel Kit brings the routine together in travel sizes for $28.

What scents does Ocoa Works offer at Ulta Beauty?

The OCOA collection is a tropical scent inspired by mango, with notes of tart grapefruit, sweet orange, and zesty lemon. It's fresh and uplifting without being overpowering. We scent it with a 100% natural fragrance oil made with no artificial or synthetic ingredients, and it's phthalate-free, paraben-free, vegan and cruelty-free.

How do I choose the right Ocoa product?

Start with what your curls need. For wash day, pair the Curl Care Shampoo and Curl Care Conditioner. For moisture and soft definition, especially on fine or easily weighed-down waves, use the Hydrating Curl Cream. For longer-lasting hold and frizz control, layer the Curl Defining Styling Gel over the cream. To revive curls between wash days, or to add extra hold, finish with the Curl Refresh + Hold Spray. The full routine is shampoo, conditioner, cream, gel, then spray. To try the line before committing to full sizes, start with the OCOA 4-Step Travel Kit.

Are Ocoa products good for gifts?

Yes. OCOA is a thoughtful gift for anyone with wavy or curly hair, especially someone who wants clean, vegan formulas or avoids coconut oil. The OCOA 4-Step Travel Kit is the easiest holiday pick: at $28, it's a great-value set with a complete four-step curl routine in travel sizes, perfect as a stocking stuffer or an introduction to the brand. For a bigger gift, pair the full-size Hydrating Curl Cream and Curl Defining Styling Gel as a styling duo.