SKIP TO MAIN
SKIP TO FOOTER

Free same day delivery on select purchases $35+. Ends tonight!

HALF MAGIC

View all
half-magic

BESTSELLER

THE GROWN-UP GLITTER

Award-winning pressed glitter for zero-mess sparkle for eyes, face, and body.

Shop Now

LIMITED-EDITION

EUPHORIA x HALF MAGIC Collection

Awaken your main character energy. Inspired by HBO®'s Euphoria and created by the show's Head Makeup Artist Donni Davy.

Shop Now

INTRODUCING

EXPERIENCE THE MAGIC

Expressing yourself and discovering the unique you has never been so easy.

Shop Now

We think you'll like

Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel

Sort by

Sort by

3 results

Sort by
  • HALF MAGIC The Wing Hack Set

    Only at Ulta

    HALF MAGIC

     

    The Wing Hack Set

    4 out of 5 stars ; 101 reviews4(101)
    $49.00
    ($55 value)

    Take 20% off online with code PRIMETIME

  • HALF MAGIC Rhinestone Fantasy

    Only at Ulta

    HALF MAGIC

     

    Rhinestone Fantasy

    4.7 out of 5 stars ; 80 reviews4.7(80)
    $22.00
    ($28 value)

    Take 20% off online with code PRIMETIME

  • HALF MAGIC Limited Edition Overcompensating x Half Magic Set

    Online only

    Only at Ulta

    HALF MAGIC

     

    Limited Edition Overcompensating x Half Magic Set

    3.7 out of 5 stars ; 3 reviews3.7(3)
    $65.00
    ($84 value)

    Take 20% off online with code PRIMETIME